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Best Saleshandy Alternatives

Written by Paddy Stobbs

Co-Founder & CEO

Edited by Steph Leung

Product & Operations Lead

Updated onMar 14, 2025
Saleshandy has established itself as a notable player in the sales engagement platform market, offering email tracking, automation, and basic analytics to streamline outreach efforts. However, as sales technology evolves rapidly in 2025, several specialized alternatives have emerged that outperform Saleshandy in key areas. Reply delivers superior multi-channel analytics for data-driven teams, while Lemlist excels with sophisticated sequence building capabilities that Saleshandy’s basic email sequencing can’t match. For organizations prioritizing data quality, Apollo’s comprehensive enrichment features automatically enhance contact information beyond Saleshandy’s capabilities. Meanwhile, Amplemarket has surpassed Saleshandy with its AI-powered sales co-pilot that autonomously discovers leads and executes personalized multi-channel campaigns. This comparison explores how these alternatives address specific sales team requirements that Saleshandy’s more generalized approach may not fully satisfy.

Best alternatives to Saleshandy

For teams needing comprehensive analytics and reporting:

Reply product logo

Reply

Stackfix Rating:

7.2 / 10

Reply stands out as a superior analytics solution compared to Saleshandy’s basic reporting capabilities. While Saleshandy’s analytics are limited to basic email metrics, Reply offers comprehensive multi-channel tracking across emails, calls, and LinkedIn outreach. Reply’s analytics dashboard provides granular filtering by sequence or agent, and includes advanced features like call connect rate tracking and lead scoring. Though Reply’s analytics customization options are somewhat constrained, it significantly outperforms Saleshandy’s rigid reporting, which lacks any customization options. For teams prioritizing data-driven decision making, Reply’s broader analytics scope and additional metrics make it the clear choice.

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For sales teams that require sophisticated sequence building:

Lemlist product logo

Lemlist

Stackfix Rating:

5.9 / 10

Sales teams seeking sophisticated sequence building will find Lemlist excels with its superior sequence design capabilities and multi-channel functionality. While Saleshandy offers only basic email sequencing without a drag-and-drop interface, Lemlist provides a modern drag-and-drop builder, branching logic for conditional sequences, and native LinkedIn integration. Additionally, Lemlist includes pre-built sequence templates and AI email personalization – features Saleshandy does not offer.

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For teams needing data enrichment capabilities:

Apollo product logo

Apollo

Stackfix Rating:

6.5 / 10

Teams seeking data enrichment capabilities will find Apollo’s comprehensive solution outperforms Saleshandy’s basic offering in three critical areas. Apollo’s native database automatically enriches contact data with detailed information like job titles and phone numbers – functionality absent in Saleshandy. Additionally, Apollo’s analytics suite provides rich data visualization and customizable dashboards for tracking enriched data usage, compared to Saleshandy’s limited reporting capabilities. Finally, Apollo’s AI-powered enrichment features, including conversation analysis and email personalization, demonstrate a technological sophistication beyond Saleshandy’s manual approach.

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For businesses requiring AI-powered sales features:

Amplemarket product logo

Amplemarket

Stackfix Rating:

7.0 / 10

Amplemarket’s AI capabilities make it a compelling choice for businesses prioritizing AI-powered sales features. While Saleshandy lacks AI functionality, Amplemarket’s AI sales co-pilot Duo automatically discovers leads, crafts personalized outbound sequences, and executes them across multiple channels. The system intelligently customizes outreach based on defined personas, buying signals, and competitive positioning, delivering a level of AI-driven sales automation that sets it apart.

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PS

Meet your expert: Paddy Stobbs

Stackfix Co-Founder & CEO

I've spent over a decade deep in the world of business software - personally managing more than $2M in purchases across companies I've built and led. From intimate 10-person teams to organizations of 150+, I've developed a particular obsession with Sales and HR tools – testing, implementing, and scaling them at every stage of growth. My journey started at Cambridge University, led me through Google, and most recently culminated in selling my previous venture to TikTok. Now, I'm channeling all of that hands-on experience into helping others navigate the complex landscape of business software.

Saleshandy logo

Saleshandy

Reply logo

Reply

Lemlist logo

Lemlist

Apollo logo

Apollo

Amplemarket logo

Amplemarket

Our rating
Functionality
3

Functionality

3/10

<p>Saleshandy is a very basic tool. It really only offers email as a channel (it lacks any kind of integration or native dialler needed for proper LinkedIn and phone call steps). Additionally, its analytics offering is bare bones - lacking any kind of customizability or non-email metrics. However, we were pleased to see a decent prospecting database provided natively.</p>
7

Functionality

7/10

<p>Reply is a well-rounded, all in one sales platform. It's sales engagement features are fairly rich and covers almost all of the bases you'd expect. In terms of channels you can include in sequences - email, WhatsApp, text, phone and LinkedIn are all covered. It's worth noting that its drag and drop sequence builder was one of the best designed and most intuitive we've tested.</p><p><br></p><p>It also incorporates an AI SDR Agent which unlocks automating workflows and lead scoring capabilities, along with personalising emails and drafting full sequences. However, the quality of outputs still often needs review and tweaking by a human.</p><p><br></p><p>It also offers a very rich native contact database which doesn't feel like an afterthought - making this a true all-in-one sales platform.</p>
4

Functionality

4/10

<p>Lemlist is feature light. It only provides support for email, LinkedIn and phone call steps in its sequences (and for the latter you'll need a 3rd party integrations). Similarly though it does provide a native contact database, it lacks the depth and quality of some competitors. Additionally, its anlytics suite is basic and lacks customizability too.</p>
7

Functionality

7/10

<p>Despite Apollo primarily being a prospecting database, we were pleasantly surprised by the quality of its sales engagement feature set. On the email front, we were pleased to find a range of rich functionality including A/B testing, email warmup and support for inbox rotation. On the phone front, the native dialer and AI conversation analysis functionalities were stand out. If we were to call out an area which was lacking it would be on the richness of the sequences builder (complex branching logic is not possible) and also any kind of sales forecasting functionality it limited.</p>
8

Functionality

8/10

<p>Amplemarket is very well rounded tool. It's sequencing functionality is near best in class, as is its prospecting database. Additionally, its AI features are amongst the best we've tested, proving to be legitimately useful and powerful.</p>
Ease of Use
8

Ease of Use

8/10

<p>Both Saleshandy's simplicty and modern design contribute to making it a very easy tool to use. When tested, we find both its core sequence builder and prospecting interfaces to be intuitive and familiar. Additionally, its analytics offering is also easy to get to grips with. On average, it would take an SMB employee 15 minutes to master its use.</p>
8

Ease of Use

8/10

<p><span style="color: rgb(0, 0, 0);">Reply offers quite a smooth experience when onboarding and the intuitiveness of most interfaces makes the product easy to pick up. On average, SMBs may take less than 30 minutes to get acquainted with the system.</span></p>
7

Ease of Use

7/10

<p>Lemlist's web app is simple and intuitive to use. It's core sequence building interface is well laid out and very familiar - even complex branching logic can be implemented with relative ease. However, certain interfaces, such as the prospecting interface, are cumbersome to use.</p>
6

Ease of Use

6/10

<p>Apollo's web app is relatively simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load.</p><p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">Apollo's web app is generally intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. Our only complaint is that some of its sequence builder interfaces were slightly non-standard and therefore take a bit more time to get used to. On average, it would take an SMB employee less than 45 minutes to master its use.</span></p>
8

Ease of Use

8/10

<p><span style="color: rgb(0, 0, 0);">Amplemarket's interfaces are well designed and intuitive. It's core sequencing and prospecting interfaces are very familiar and easy to use.</span></p>
Look and feel
7

Look and feel

7/10

<p>Saleshandy's design aesthetic is modern and simple. We found most of its interfaces intuitive to use and snappy. Whilst we do miss the presence of a traditional drag &amp; drop builder for sequences, we still find the drafting interface to be easy to use.</p>
7

Look and feel

7/10

<p><span style="color: rgb(0, 0, 0);">Reply's UI is mostly easy to navigate. In terms of the engagement features, the drag and drop sequence builder is worth flagging as particularly well designed and slick.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">However, some other interfaces can feel a bit overwhelming and crowded due to the sheer feature breadth that Reply presents.</span></p>
5

Look and feel

5/10

<p>Lemlist's design aesthetic is modern, clean and easy on the eyes. However, we noticed some elements of the UI were often positioned poorly or cut off by other components - for example, the inability to close toast messages was particularly annoying on many occasions. Additionally, we encountered some bugs in testing - such as the inability to load some community template sequences.</p>
6

Look and feel

6/10

<p>Apollo's web app is relatively simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load.</p><p>However, some of its engagement centred interfaces were a bit clunky and overwhelming. For example, its sequence builder was unintuitive to use on initial glance.</p>
9

Look and feel

9/10

<p><span style="color: rgb(0, 0, 0);">When tested, we find Amplemarket to one of the best designed sales tools on the market. It's interfaces are minimalist, sleek and modern. We especially appreciated the keyboard shortcut options presented. When tested, its search pages were snappy and quick to load (often &lt;1 second) and any AI interfaces which required time were well presented with beautiful loading animations.</span></p>
Customisability
3

Customisability

3/10

<p>Saleshandy offers very little in terms of customizable facets when compared with competitors. For example, its analytics suite is rigid and offers no routes for tweaking. Additionally, it lacks the depth of AI functionality that most products offer these days meaning you won't be able to richly personalize personas or details about your business.</p>
8

Customisability

8/10

<p><span style="color: rgb(0, 0, 0);">You can build custom sequences with rich branching logic, create custom filters for prospects and share them with teammates. A great new addition is the custom playbook for training the AI SDR. If there's one area we'd like to see greater room for customizability it's in the analytics dashboards.</span></p>
5

Customisability

5/10

<p>Lemlist offers most of the standard facets for product customization. For example, you're able to create and save custom sequence templates for your team to use. Additionally, you can create custom dashboards in their analytics suite (though we did find the overall ability to customize individual graphs or datapoints to be restrictive).</p>
7

Customisability

7/10

<p><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">From an engagement perspective, there are a number of customization options Apollo offers. For example, you can provide their AI with context about your business and targets which will then be used when drafting AI email sequences. Apollo's analytics dashboards are also extremely customizable and among some of the most granular we've tested.</span></p>
8

Customisability

8/10

<p><span style="color: rgb(0, 0, 0);">Amplemarket offers a wide array of channels to customise your experience. Most of these related to Duo, its AI sales copilot. To get the most out of the product, you're able to customise which buying/market signals are relevant to you, define personas &amp; ICPs and also provide clear definitions of you and your competitors (and where your edge lies).</span></p>
Ease of Setup
7

Ease of Setup

7/10

<p><span style="color: rgb(0, 0, 0);">Saleshandy offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking &lt;10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</span></p>
6

Ease of Setup

6/10

<p><span style="color: rgb(0, 0, 0);">Reply offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking &lt;10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google. However, given the sheer breadth of functionality that Reply offers, there are a lot of features you'll want to customize to get the most out of the platform which can take several days to configure (e.g. details about your business for the AI SDR to use as context).</span></p>
8

Ease of Setup

8/10

<p>Lemlist offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking &lt;10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p>
6

Ease of Setup

6/10

<p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">Unlike many of similar products of this scale, Apollo offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking &lt;10 mins), especially if you're using google workspace to power your emails. However, given then feature breadth that Apollo offers, it can take a lot of time to fully customize the experience. For example - most customers will still need to connect CRMs and customize Apollo's AI 'power-ups' to suit their needs.</span></p>
3

Ease of Setup

3/10

<p><span style="color: rgb(0, 0, 0);">Frustratingly, Amplemarket does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial. Once access was granted, we found the platform very simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas, competitors etc. for their Duo AI system) that can take several days to complete.</span></p>
Customer Support
7

Customer Support

7/10

<p><span style="color: rgb(0, 0, 0);">Lemlist's primary means for customer support is via a live chat widget within their web app. It was quick and simple to contact a real support agent (often &lt;5 mins) and when tested, we find them to be helpful and about to troubleshoot technical questions often in the first response.</span></p>
8

Customer Support

8/10

<p><span style="color: rgb(0, 0, 0);">Reply has great customer support, with an in-built chat bot which can guide you through most of your questions and the option to get in touch with their team if need be. This is also supported by an extensive knowledge base which you can search through.</span></p>
7

Customer Support

7/10

<p>Lemlist's primary means for customer support is via a live chat widget within their web app. It was quick and simple to contact a real support agent (often &lt;5 mins) and when tested, we find them to be helpful and about to troubleshoot technical questions often in the first response.</p>
8

Customer Support

8/10

<p>Apollo offers support via a live chat widget within its web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Apollo provides a detailed help centre which was able to answer almost all basic question we had in testing.</p>
6

Customer Support

6/10

<p><span style="color: rgb(0, 0, 0);">You can contact Amplemarket's customer support via a chat widget inside its web app. When tested, we found the initial AI chatbot to be unhelpful, and reluctant to pass over to a human agent. However, its help centre documentation and 'university' guides are very rich and well laid out, answering most questions we had about the product.</span></p>
Integratability
4

Integratability

4/10

<p><span style="color: rgb(0, 0, 0);">Saleshandy provides a number of integrations with popular CRMs (Salesforce, Hubspot) and automation platforms like Zapier. However, we were disappointed to see a lack of integration with more popular lead sources such as Apollo or ZoomInfo as well as a lack of integration with LinkedIn.</span></p>
6

Integratability

6/10

<p>Reply offers integrations with most tools you'd expect including major CRMs (Salesforce, HubSpot), automation platforms (Zapier) and some external contact databases (Lusha, Hunter).</p>
5

Integratability

5/10

<p>Lemlist provides a number of integrations with popular CRMs (Salesforce, Hubspot) and automation platforms like Zapier. However, we were disappointed to see a lack of integration with more popular lead sources such as Apollo or ZoomInfo.</p>
7

Integratability

7/10

<p>Though Apollo offers a very large integrations marketplace, its clear that most integrations are geared not towards using Apollo as a sales engagement tool, but rather as a prospecting database. As such, some integrations such as document signing platforms were missing. That being said, all the core integrations including CRMs (Salesforce, HubSpot) and automation platforms (Zapier) were present.</p>
4

Integratability

4/10

<p><span style="color: rgb(0, 0, 0);">Amplemarkets array of integrations covers the basics. It offers integrations with major CRMs (Salesforce, Hubspot) as well as automation platforms like Zapier. We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly. However, we would also liked to have seen integrations with external prospecting databases such as Apollo.</span></p>
Ease of Migration
5

Ease of Migration

5/10

<p>Saleshandy offers self-serve export functionality within its web app.</p><p>Additionally, Lemlist offers an API through which businesses are able to interact with their database directly.</p>
6

Ease of Migration

6/10

<p><span style="color: rgb(0, 0, 0);">Allows you to export contacts, reports and replies in your inbox on the platform. However there are some limitations on how many contacts you can export on different pricing tiers (100,000 contacts on the free tier)</span></p>
6

Ease of Migration

6/10

<p>Lemlist offers self-serve export functionality within its web app.</p><p>Additionally, Lemlist offers a well-documented API through which businesses are able to interact with their database directly.</p>
6

Ease of Migration

6/10

<p>Apollo offers self-serve export functionality for contacts directly within their web app. High export limits are also available for larger enterprises depending on what plan you are on.</p><p>Additionally, Apollo offers a well-documented API through which businesses are able to interact with their database directly.</p>
6

Ease of Migration

6/10

<p><span style="color: rgb(0, 0, 0);">Amplemarket provides self-serve export functionality within its web app. We were also pleased to see an API that allows businesses to interact with the platform programatically.</span></p>

Reply: Saleshandy alternative for teams needing comprehensive analytics and reporting

Reply product logo
Reply

Stackfix Rating:

7.2 / 10

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Starting at

$59

Calculate your price
Updated onMar 14, 2025
Reply stands out as a superior analytics solution compared to Saleshandy’s basic reporting capabilities. While Saleshandy’s analytics are limited to basic email metrics, Reply offers comprehensive multi-channel tracking across emails, calls, and LinkedIn outreach. Reply’s analytics dashboard provides granular filtering by sequence or agent, and includes advanced features like call connect rate tracking and lead scoring. Though Reply’s analytics customization options are somewhat constrained, it significantly outperforms Saleshandy’s rigid reporting, which lacks any customization options. For teams prioritizing data-driven decision making, Reply’s broader analytics scope and additional metrics make it the clear choice.

Want to know more? See a detailed comparison of Saleshandy vs. Reply.

Pros

  • Outstanding Customer Support

  • Exceptional Ease of Use

  • Powerful Contact Database

  • Superior Sequence Building

Cons

  • No Sales Forecasting Capabilities

  • Limited Analytics Customization

  • Missing Social Media Integration

  • Limited Pipeline Analytics

Lemlist: Saleshandy alternative for sales teams that require sophisticated sequence building

Lemlist product logo
Lemlist

Stackfix Rating:

5.9 / 10

Visit website

Updated onMar 14, 2025
Sales teams seeking sophisticated sequence building will find Lemlist excels with its superior sequence design capabilities and multi-channel functionality. While Saleshandy offers only basic email sequencing without a drag-and-drop interface, Lemlist provides a modern drag-and-drop builder, branching logic for conditional sequences, and native LinkedIn integration. Additionally, Lemlist includes pre-built sequence templates and AI email personalization – features Saleshandy does not offer.

Want to know more? See a detailed comparison of Saleshandy vs. Lemlist.

Pros

  • Quick and Simple Setup Process

Cons

  • Poor Analytics Capabilities

  • Limited Integration Options

  • Basic and Limited Functionality

  • Problematic UI Elements

  • Restricted Customization Options

Apollo: Saleshandy alternative for teams needing data enrichment capabilities

Apollo product logo
Apollo

Stackfix Rating:

6.5 / 10

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Updated onMar 14, 2025
Teams seeking data enrichment capabilities will find Apollo’s comprehensive solution outperforms Saleshandy’s basic offering in three critical areas. Apollo’s native database automatically enriches contact data with detailed information like job titles and phone numbers – functionality absent in Saleshandy. Additionally, Apollo’s analytics suite provides rich data visualization and customizable dashboards for tracking enriched data usage, compared to Saleshandy’s limited reporting capabilities. Finally, Apollo’s AI-powered enrichment features, including conversation analysis and email personalization, demonstrate a technological sophistication beyond Saleshandy’s manual approach.

Want to know more? See a detailed comparison of Saleshandy vs. Apollo.

Pros

  • Best-in-class contact database

  • Excellent customer support

  • Strong email engagement features

Cons

  • Clunky User Interface

  • Limited Channel Integration

  • Limited Sequence Functionality

Amplemarket: Saleshandy alternative for businesses requiring AI-powered sales features

Amplemarket product logo
Amplemarket

Stackfix Rating:

7.0 / 10

Visit website

Updated onMar 14, 2025
Amplemarket’s AI capabilities make it a compelling choice for businesses prioritizing AI-powered sales features. While Saleshandy lacks AI functionality, Amplemarket’s AI sales co-pilot Duo automatically discovers leads, crafts personalized outbound sequences, and executes them across multiple channels. The system intelligently customizes outreach based on defined personas, buying signals, and competitive positioning, delivering a level of AI-driven sales automation that sets it apart.

Want to know more? See a detailed comparison of Saleshandy vs. Amplemarket.

Pros

  • Outstanding Sequence Building Functionality

  • Comprehensive Prospecting Database

  • Powerful AI Sales Co-pilot

  • Intuitive Platform Navigation

  • Exceptional User Interface Design

Cons

  • Frustrating Trial Access Process

  • Limited Integration Capabilities

How we test products

With countless Sales Engagement platforms on the market, we focus on identifying the best options for small and midsize businesses. Our evaluation process reflects real-world usage, prioritizing functionality, ease of use, and overall value. Here’s how we do it:

Functionality

We start by mapping out the key use cases for sales teams—from outreach and automation to engagement tracking and pipeline management. We then assess how well each product supports these needs by running real-world workflows. Platforms that provide essential features without unnecessary complexity score highest.

User Experience & Onboarding

A powerful tool is useless if it’s frustrating to use. We test each platform’s interface by navigating core features without prior training. We also track onboarding time—from account setup to launching a first campaign. Products that require extensive customization or technical knowledge to function properly lose points.

Automation & AI Capabilities

Sales teams rely on automation to streamline outreach and improve efficiency. We evaluate the quality of automation features, from email sequencing and call tracking to AI-driven insights. We prioritize tools that enhance productivity without adding unnecessary complexity.

Integrations & Compatibility

Sales Engagement platforms need to work seamlessly with CRMs, email providers, and other sales tools. We test how well each product integrates with key business systems and assess whether native integrations or third-party connectors are required.

Pricing & Value

We compare pricing across competitors, analyzing what each plan includes and whether critical features are locked behind paywalls. Hidden costs—such as per-user fees, premium automation features, or required onboarding services—are factored into our assessment. Products that offer strong core functionality at a fair price score highest.

Stackfix’s Fit Score

All of these factors contribute to Stackfix’s Fit Score, a proprietary ranking system that measures how well each tool aligns with a buyer’s needs. It combines two key elements:

  • Requirements Met – How many buyer requirements the Sales Engagement platform fulfills
  • Stackfix Rating – Our expert assessment of the software’s overall quality, usability, and value

The result? A clear, data-driven recommendation that helps businesses choose the right Sales Engagement software—without hours of trial and error.

FAQs

What is a Sales Engagement Platform?

A sales engagement platform is a tool that helps sales teams automate, track, and optimize their outreach efforts across multiple channels. It provides email sequencing, LinkedIn automation, and phone dialing tools to streamline engagement—ensuring reps can connect with prospects more efficiently and close deals faster. The key features of a sales engagement platform usually include:

  • Multichannel Outreach: Supporting email, phone, SMS, and LinkedIn automation, allowing reps to reach prospects on their preferred channels.
  • Automation & Personalization: Enabling teams to create automated outreach sequences with AI-driven personalization, ensuring messages feel tailored while scaling outreach efforts.
  • Engagement Tracking & Analytics: Providing insights into email open rates, reply rates, call activity, and meeting conversions to help teams optimize their sales playbooks.

What should I consider when buying Sales Engagement software?

Choosing the right Sales Engagement platform can make or break your outreach and conversion efforts—so it’s essential to find one that fits your sales process, integrates with your tech stack, and aligns with your budget. Here are the key factors to consider before making your decision.

  1. Your outreach strategy. Are you primarily email-first, or do you need a true multichannel approach that includes phone and LinkedIn automation? Make sure the platform supports your preferred outreach methods.
  2. Ease of use. A sales engagement platform should help your team move faster, not slow them down. Look for an intuitive interface that makes sequence building, automation, and performance tracking seamless. That’s why Stackfix rates every platform on Ease of Use—click into each product above to see the details.
  3. Integration with your tech stack. Does the platform connect with your CRM (Salesforce, HubSpot, Pipedrive etc) and prospecting tools (Apollo, Cognism, ZoomInfo)? Native integrations are crucial for a smooth sales workflow.
  4. Deliverability & Compliance. Email deliverability tools (like warm-up services and inbox rotation) help prevent outreach from landing in spam. If you’re targeting regulated industries, check for GDPR and TCPA compliance features to avoid legal risks.
  5. Pricing & scalability. Some platforms charge per seat, while others have limits on contacts, sequences, or automation steps. Factor in hidden costs like API access, premium integrations, or additional outreach channels as your team scales.
  6. Customer support & training. Outreach is time-sensitive—if something breaks, will you get fast support? Check for 24/7 support, live chat response times, and onboarding resources before committing.

What are the common mistakes to avoid when buying Sales Engagement software?

Avoiding common pitfalls when choosing Sales Engagement software can save you time, money, and missed opportunities. Here are some of the biggest mistakes startups make—and how to avoid them.

  1. Ignoring multichannel needs. Email is great, but adding phone, SMS, and LinkedIn steps dramatically improves engagement. Ensure the platform supports all the channels your team needs.
  2. Overlooking email deliverability features. A sales engagement tool is useless if emails land in spam. Look for email warm-up, domain authentication, and AI-powered sending optimization.
  3. Not testing CRM integrations. Just because a platform claims to work with your CRM doesn’t mean it syncs everything correctly. Test contact syncing, activity logging, and automation triggers before committing.
  4. Choosing based on features instead of efficiency. A feature-packed tool isn’t helpful if it’s slow, clunky, or hard to navigate. Prioritize platforms that help your team engage prospects faster rather than those with unnecessary complexity.
  5. Not considering scalability. Will the platform grow with your team? Ensure it can handle increased outreach volume, additional users, and new automation needs without major pricing jumps.

How much does X Software typically cost?

A few providers like Apollo and Yesware offer free plans with basic functionality, though these typically restrict sequence steps and automation capabilities.

For enterprise plans (like Salesloft and Outreach) and above, you can expect to speak to sales for a bespoke price. These custom quotes typically factor in team size, integration needs, and advanced analytics requirements. To skip the demo calls, be sure to check out our pricing calculator.

Compare other Sales Engagement Platforms

View our comparisons of other Sales Engagement