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Best SendGrid Marketing Campaigns Alternatives

Written by Steph Leung

Product & Operations Lead

Edited by Paddy Stobbs

Co-Founder & CEO

Updated onMar 14, 2025
SendGrid Marketing Campaigns offers businesses a straightforward email marketing solution, but today’s digital landscape demands more comprehensive marketing capabilities. As companies seek to engage customers across multiple touchpoints, alternatives like HubSpot Marketing Hub, Mailchimp, Omnisend, Customer.io, and Klaviyo have emerged as powerful contenders. These platforms extend beyond SendGrid’s email-centric approach to deliver robust multi-channel marketing, sophisticated contact management, specialized ecommerce features, advanced automation workflows, and in-depth analytics. In this comparison, we’ll examine how these alternatives stack up against SendGrid Marketing Campaigns, helping you determine which platform best aligns with your marketing objectives and customer engagement strategies in 2025.

Best alternatives to SendGrid Marketing Campaigns

For multi-channel marketing campaigns:

HubSpot Marketing Hub product logo

HubSpot Marketing Hub

Stackfix Rating:

6.5 / 10

HubSpot Marketing Hub is a robust solution for multi-channel marketing campaigns, offering comprehensive channel support and sophisticated automation capabilities beyond SendGrid Marketing Campaigns. While SendGrid provides limited email marketing with basic SMS through third-party integration, it supports native email, SMS, social media, and Google Ads management. A visual workflow builder enables intricate cross-channel automation with conditional logic and branching, allowing seamless transitions between channels based on customer engagement. For instance, when a contact doesn't open an email, an automatic SMS follow-up can be triggered. Furthermore, advanced segmentation capabilities, featuring hundreds of filter options across marketing interactions, website behavior, and custom events, enable highly targeted multi-channel campaigns that surpass SendGrid’s basic segmentation approach.

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For contact and list management:

Mailchimp product logo

Mailchimp

Stackfix Rating:

7.8 / 10

Mailchimp offers advantages for contact and list management through its segmentation capabilities, intuitive contact manipulation, and website engagement features. First, it shines with pre-built segment templates and diverse filtering options including contact properties, marketing engagement, and website interactions. Second, while SendGrid requires CSV exports for basic contact management, Mailchimp provides intuitive bulk actions and direct contact manipulation. Finally, Mailchimp enables segmentation based on website engagement and custom events, features absent in SendGrid’s basic offering.

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For ecommerce marketing:

Omnisend product logo

Omnisend

Stackfix Rating:

8.3 / 10

Omnisend offers more comprehensive ecommerce marketing capabilities than SendGrid Marketing Campaigns, delivering robust automation, segmentation, and customer engagement tools. It provides a drag-and-drop email builder with ecommerce-specific features like product recommenders and listings, alongside advanced segmentation that includes lifecycle stage mapping to identify at-risk customers and high-value prospects. The platform’s pre-built automation workflows cover the complete customer journey, from welcome sequences to cart abandonment and post-purchase follow-ups. Furthermore, native integrations with major ecommerce platforms like Shopify and WooCommerce enable seamless data synchronization for targeted marketing based on purchase behavior.

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For creating sophisticated marketing automation workflows:

Customer.io product logo

Customer.io

Stackfix Rating:

5.0 / 10

Customer.io stands out for sophisticated marketing automation workflows through its advanced omni-channel capabilities and robust data integration features. While SendGrid Marketing Campaigns offers only basic email sequencing with no conditional logic or branching, Customer.io enables marketers to create complex, personalized customer journeys across multiple channels including email, SMS, push notifications, and in-app messages. The platform’s workflow builder demonstrates flexibility in triggering communications based on detailed customer behaviors and creating advanced branching paths with true/false conditions and multi-split options. Additionally, Customer.io’s data integration capabilities allow teams to leverage real-time customer data from various sources to create highly targeted segments and trigger timely, relevant communications. This data-driven approach enables more sophisticated automation compared to SendGrid’s limited segmentation options and basic automation templates.

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For advanced analytics and reporting:

Klaviyo product logo

Klaviyo

Stackfix Rating:

7.3 / 10

Klaviyo’s advanced analytics and reporting capabilities outperform SendGrid Marketing Campaigns in three key areas. First, Klaviyo offers customizable dashboards that allow users to build tailored reports, while SendGrid constrains users with 15 pre-built dashboards and no customization options. Second, Klaviyo provides industry benchmarking powered by AI, evaluating performance across business, flow, and campaign metrics – a feature absent in SendGrid. Third, Klaviyo enables deeper data analysis through custom CSV report building and email-to-website activity tracking, whereas SendGrid only offers basic filters like date ranges and lacks advanced tracking capabilities.

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SL

Meet your expert: Steph Leung

Stackfix Product & Operations Lead

After building HR tech and spending countless hours on vendor selection in my previous roles, I discovered how painful it is to find the right business software. Now at Stackfix, I've dedicated over 800 hours to testing and reviewing software solutions so others don't have to go through the same struggle. I have a particular love for beautiful, opinionated products that do one thing exceptionally well and just work.

SendGrid Marketing Campaigns logo

SendGrid Marketing Campaigns

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Mailchimp logo

Mailchimp

Omnisend logo

Omnisend

Customer.io logo

Customer.io

Klaviyo logo

Klaviyo

Our rating
Functionality
4

Functionality

4/10

<p>SendGrid only offers the key set of email marketing features - no other channels (e.g., SMS and Whatsapp) or website-related features (e.g., landing pages, website builder) are available. Automation, reporting and customisation are also quite basic. In our books though, this is enough for SMBs with simple needs.</p>
10

Functionality

10/10

<p>HubSpot offers all functionality that most companies will need, including functionality required by the largest/ most sophisticated companies.&nbsp;Has all the marketing functionality in one place - emails, SMS, Whatsapp, ads, website, landing pages, socials etc.</p><p><br></p><p>Ability to create highly sophisticated automation workflows across the entire customer lifecycle &amp; create very granular segments - allows you to create hyper personalised outreach at the exact right moment in time.</p>
7

Functionality

7/10

<p>Mailchimp offers a wide range of marketing tools that cover most needs of SMBs. This includes email and SMS marketing, social media management, multi-channel campaigns, a website builder, and segmentation and customization options. The platform also has some nifty AI features to enhance marketing efforts and provides decent analytics. However, at times, certain features feel slightly bare bones. For instance, there aren't many email templates, and for a full-suite email marketing platform, we would have liked to see more automation templates as well.</p>
8

Functionality

8/10

<p>Omnisend offers all functionalities that most companies will need, even functionalities required by larger companies. In particular:</p><ul><li>&nbsp;Email automations have advanced conditional functions</li><li>&nbsp;Segmentation offers a rich dataset for studying consumers, and</li><li>&nbsp;Advanced analytics options help businesses see everything at a glance.&nbsp;</li></ul>
6

Functionality

6/10

<p>Customer.io focuses on delivering functionality that enhance customer engagement through highly personalised, data-driven messaging across multiple channels. It offers excellent, granular segmentation and flexible automation workflows across a wide range of channels. However, this means that compared to other Marketing Automation Platforms, Customer.io lacks some common functionality, e.g. creating landing pages, websites and signup forms.</p>
9

Functionality

9/10

<p><span style="color: rgb(0, 0, 0);">Klaviyo offers almost all the functionalities that most companies need to execute complex marketing automations. Klaviyo supports an impressive number of integrations, ensuring that your e-commerce, marketing, and analytics apps are covered. It also offers sophisticated AI features, allowing users to create customer segments, marketing flows, and email content with one click.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Smaller teams and beginners struggle at first; the range of features may be overwhelming during onboarding. However they can always stick to the high quality templates provided for flows, emails, and segments.</span></p>
Ease of Use
8

Ease of Use

8/10

<p>Mostly due to its limited functionality, key workflows were intuitive and easy to navigate. It was also generally easy to locate key information.</p><p><br></p><p>However, we found a few UX nits:</p><ul><li>There was no way to take bulk actions on contacts e.g. bulk select them and add to list.</li><li>There was only 1 email automation template.</li></ul>
5

Ease of Use

5/10

<p>HubSpot is so packed with features and customisation options that it will take an average SMB employee a few days to learn how to navigate the platform.</p><p><br></p><p>For example, to create a email segment/ , there are literally hundreds of filters you can choose from, which can feel rather overwhelming. And even if you only plan on using Marketing Hub, you have access to other products in the suite - operations/ sales/ content etc, which can feel excessive.</p><p><br></p><p><span style="color: rgb(0, 0, 0);">But once you're past the initial learning curve, most key processes are generally quite intuitive.</span></p>
7

Ease of Use

7/10

<p>Mailchimp is user-friendly, especially for beginners. It provides personalized onboarding and guides you through using the platform. There are plenty of tutorials and helpful prompts, like the "Help me design my email" button that opens an AI assistant, and suggestions like "Help me get started with contact tags." The platform offers many templates, and processes like importing contacts are easy to follow.</p><p>However, because of its many features and customization options—like testing up to eight versions of an email or using advanced dynamic content—there can still be a learning curve.</p>
9

Ease of Use

9/10

<p>An average startup employee would have no issues picking up most of Omnisend's features. E-commerce and marketing automation beginners will appreciate the clean user experience and simplicity-led workflows.</p>
2

Ease of Use

2/10

<p>Customer.io is designed for technical, data-driven teams.The emphasis on technical integrations and real-time data makes it more complex than many other marketing automation tools. To fully unlock Customer.io's power, you'll nede the technical expertise to manage data integrations, create advanced workflows, set up custom events and more.</p>
6

Ease of Use

6/10

<p><span style="color: rgb(0, 0, 0);">There's no doubt that Klaviyo can help execute super complex marketing automations - but we don't think it's as beginner-friendly as some of the other tools we tested. Along the same vein, the onboarding process is a bit scant - there's not much by way of tutorials or step-by-step pop-up guidance, most processes are self serve through their help centre. Once you wrap your head around their interface however, the rest is a breeze.</span></p>
Look and feel
5

Look and feel

5/10

<p>We were not so impressed by the slow page loads - even with only 100 contacts, loading times were 3-4 seconds per page, making the platform frustratingly slow at times. <span style="color: rgb(0, 0, 0);">Another thing to note is that the design is not fully responsive, sometimes text escapes containers when browser window is shrunk.</span></p><p><br></p><p>In terms of interface, SendGrid is very plain, but clean.</p>
5

Look and feel

5/10

<p>We find HubSpot's interface to be tired and overwhelming compared to the newer MAPs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p>
8

Look and feel

8/10

<p>Mailchimp's interface is colorful, simple, and clean, with tasteful graphics. It is visually appealing and easy to navigate. Pages load quickly, usually within 1 second, providing a smooth user experience.</p>
7

Look and feel

7/10

<p>While the templates provided by Omnisend are excellent both in range and aesthetic, it loses a few points on its look and feel. We think some parts of the interface feel slightly outdated, and could do with a refresh!</p>
5

Look and feel

5/10

<p>We find Customer.io's interface visually acceptable, but largely just functional. The design's not fully responsive i.e. text escapes containers when browser window is shrunk. We also found page loads to be rather slow (e.g. 3-5 seconds), which quickly becomes painful.</p>
7

Look and feel

7/10

<p><span style="color: rgb(0, 0, 0);">Klaviyo's interface is clean, black-and-white, though some of its UX and buttons are not immediately clear nor intuitive. Provided that users pass the initial hurdle of onboarding, the rest is relatively clear!</span></p>
Customisability
4

Customisability

4/10

<p>SendGrid offers good customisability even without code, including the ability to:</p><ul><li>Make basic stylistic changes to client facing assets e.g. emails, signup forms</li><li>Complete basic personalisation for emails with contact information</li><li>Create basic email automation workflows</li></ul><p>However, it's notably lacking in the ability to create custom dashboards and advanced segments (based on custom events, such as website clicks or email interactions).</p>
9

Customisability

9/10

<p><span style="color: rgb(0, 0, 0);">Hubspot allows you to create very sophisticated &amp; hyper personalised marketing automation workflows with conditional logic, branching, triggers and connection to third party platforms. You're also able to segment based on any thing your heart desires, and you can even create custom events with code.</span></p><p><br></p><p>On top of this, you can customise most things client facing. There's an extremely sophisticated editor and personalisation options, especially with its website builder. You can always bring custom code for the ultimate style customisation.Custom fields are also supported.</p><p><br></p><p>Finally, there's the ability to create rather advanced custom reports and dashboards.</p>
7

Customisability

7/10

<p>Mailchimp allows you to customize most client-facing elements, helping you create attractive marketing materials with its powerful editor and personalization features. You can build complex marketing automation workflows with conditional logic, branching, and triggers. Audience segmentation is flexible, including the ability to use custom events with code. The platform offers decent analytics and lets you create custom reports. However, it lacks some advanced customization options, like creating custom data objects.</p>
8

Customisability

8/10

<p>Omnisend supports high levels of customisation for segmentation, analytics, as well as emails. A standout feature is also its drag-and-drop email builder, which offers more customisation options than other competitors we tested.</p>
8

Customisability

8/10

<p>Customer.io offers a high level of customisability in allowing you to tailor messaging campaigns extensively based on any data you bring in. You can create complex workflows with conditional logic, customize messages using dynamic content, and design personalized customer journeys based on detailed segmentation. However, note that this level of customisability can only be unlocked with technical expertise. Without code, Customer.io only offers a average/ below average level of customisability, especially in designing client-facing emails.</p>
9

Customisability

9/10

<p><span style="color: rgb(0, 0, 0);">One of Klaviyo's core strengths is its high level of customisation, helping you create comprehensive marketing flows even for the most specific consumer segments. Flows can be triggered by specific consumer behaviours, allowing businesses to target specific behaviours to increase stickiness. Segmentation options are equally detailed, allowing filtering based on conditions, behaviour, and even predictive analytics.</span></p>
Ease of Setup
7

Ease of Setup

7/10

<p>SendGrid is very easy to set up. We particularly liked how easy it was to locate key features (though note slower loading times).</p><p><br></p><p>It takes around 30 minutes to an hour to complete basic setup, while full customisations (such as integrating with current tools or creating advanced workflows) takes at most 1-3 days. </p>
2

Ease of Setup

2/10

<p>HubSpot Marketing Hub offers a self-serve free trial, but basic setup takes more than an hour to complete. Given that HubSpot is a relatively complex ecosystem of marketing and sales functions, it takes a while to navigate through the various customisation and segmentation options. We'd also expect that fully customising HubSpot would take extensive research or speaking to the customer support team.</p>
9

Ease of Setup

9/10

<p>There is plenty of guidance from Mailchimp to get your team up and running in no time (less than 15 minutes for basic setup).</p><p><br></p><p>However, given that Mailchimp also offers a wealth of customization options, advanced setup can still take up to a few weeks.</p>
9

Ease of Setup

9/10

<p>Omnisend is breezily easy to set up. It offers a self-serve free trial, and it's easy to upgrade your plan without speaking to sales.</p><p><br></p><p>We also particularly appreciated the wealth of templates for automations, which autofills information from any integrated e-commerce platforms, such as Shopify.</p><p><br></p><p>Basic setup takes 10-20 minutes to complete, while fully customising (e.g., adding all of your integrated applications, and setting up custom segments) should take a day at most.</p>
2

Ease of Setup

2/10

<p>Given that Customer.io's focus on data-driven campaigns, there's a steep learning curve when it comes to setup.</p><p><br></p><p>In particular, basic setup can take more than an hour, and fully customising data panels and real-time data can take weeks.</p>
6

Ease of Setup

6/10

<p>Given that Klaviyo is such a full-suite marketing platform, a lot of its advanced features are harder to wrap your head around. Basic setup is relatively easy –&nbsp;you can import mailing lists and create basic email workflows within 30 minutes. However, creating advanced workflows or fully integrating it into your software stack may take anywhere between a day to a week, given all of its advanced customisation feautures.</p>
Customer Support
5

Customer Support

5/10

<p>Support is only available through ticket submission in the Help Centre, as there is no live chat option. However, responses are typically provided within a few hours. The Help Centre itself is of high quality, offering detailed explanations and video guides.</p>
6

Customer Support

6/10

<p>HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7.</p><p><br></p><p>That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise plans, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned representative in your territory.</p>
9

Customer Support

9/10

<p>Mailchimp provides excellent customer support, with live support available in the app and quick response times (within minutes when tested). There's AI support throughout the platform, such as when creating an email campaign. The help center is high-quality, offering comprehensive resources to assist users.</p>
9

Customer Support

9/10

<p>Omnisend offers 24/7 customer support, through an in-app live chat, self-serve help centre, and through email as well.</p>
7

Customer Support

7/10

<p>For personalised Q&amp;A, you can submit a support request via Customer.io's platform (after getting past a somewhat unhelpful AI chatbot). We found the support team to be quick to reply (within 2 business hours), helpful and friendly. Their help centre is also of decent quality, with detailed guides and video walkthroughs.</p>
6

Customer Support

6/10

<p><span style="color: rgb(0, 0, 0);">There's a helpful AI tool, which provides step-by-step instructions for simple tasks. However, for more complex troubleshooting, users can only rely on their 24/7 email support - less efficient and ideal than the live chat option that its competitors may offer.</span></p>
Integratability
4

Integratability

4/10

<p>There were some pre-built integrations with 120 tools - though we note that these were mostly technical and developer focused tools.</p><p><br></p><p>SendGrid was, however, lacking many key integrations - notably, there was no integration with even the most common CRM or e-commerce sites. The only web builder it integrates with is Wordpress.</p>
10

Integratability

10/10

<p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect your MAP with, plus an ever-growing marketplace of more than 350 free and paid-for apps.&nbsp;The chances are that if you need a particular integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p>
10

Integratability

10/10

<p>Mailchimp integrates well with other tools, offering over 350 pre-built integrations with third-party applications like CRMs, e-commerce platforms, social media, and event management tools. It also provides an API for custom integrations.</p>
8

Integratability

8/10

<p>Omnisend has 130+ integrations, including ecommerce platforms, third-party apps, and workflow automation apps. Most apps that a business would need are covered in this list.</p>
9

Integratability

9/10

<p>Customer.io excels in integratability, providing robust options to connect with various data sources and tools. It has excellent integrations with all of the most popular data sources and third-party applications, such as analytics, sales and content management tools. It also has a comprehensive APIs that supports custom integrations, allowing you to easily bring in real-time data from your own databases, data warehouses, websites, and applications.</p>
9

Integratability

9/10

<p><span style="color: rgb(0, 0, 0);">Klaviyo has a complete ecosystem for integrations, which spans categories from advertising to logistics. Common integrations are also carried - e.g., Shopify, Canva, Aftership etc.</span></p>
Ease of Migration
8

Ease of Migration

8/10

<p>There's the capability to self-serve export contacts from any segments/ lists into CSV files. Other exports (such as analytics) are not available directly through the platform.</p><p><br></p><p>A strength, however, is that there is an email API product available to extract any other information.</p>
8

Ease of Migration

8/10

<p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p>
8

Ease of Migration

8/10

<p>Mailchimp lets you easily export all your account-related data through the platform. For other information, you can access it via their API.&nbsp;</p>
7

Ease of Migration

7/10

<p>You can export .csv files of your contacts and segments directly in the app. Other exports must be done manually or by contacting customer service.</p>
9

Ease of Migration

9/10

<p>Key data (e.g. users, objects) can be easily exported to CSV format via self-serve. Customer.io is also designed to facilitate export customer data to most reasonably relevant third party tools e.g. data warehouse, analytics tools, CRMs via its API and pre-built integrations.</p>
8

Ease of Migration

8/10

<p><span style="color: rgb(0, 0, 0);">Easy to export lists or segments into a CSV file. There's also a comprehensive list of available APIs for exporting.</span></p>

HubSpot Marketing Hub: SendGrid Marketing Campaigns alternative for multi-channel marketing campaigns

HubSpot Marketing Hub product logo
HubSpot Marketing Hub

Stackfix Rating:

6.5 / 10

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Starting at

$0

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Updated onMar 14, 2025
HubSpot Marketing Hub is a robust solution for multi-channel marketing campaigns, offering comprehensive channel support and sophisticated automation capabilities beyond SendGrid Marketing Campaigns. While SendGrid provides limited email marketing with basic SMS through third-party integration, it supports native email, SMS, social media, and Google Ads management. A visual workflow builder enables intricate cross-channel automation with conditional logic and branching, allowing seamless transitions between channels based on customer engagement. For instance, when a contact doesn't open an email, an automatic SMS follow-up can be triggered. Furthermore, advanced segmentation capabilities, featuring hundreds of filter options across marketing interactions, website behavior, and custom events, enable highly targeted multi-channel campaigns that surpass SendGrid’s basic segmentation approach.

Want to know more? See a detailed comparison of SendGrid Marketing Campaigns vs. HubSpot Marketing Hub.

Pros

  • Exceptional Marketing Automation Capabilities

  • Advanced Segmentation and List Management

  • Comprehensive Integration Ecosystem

  • Sophisticated Landing Page Builder

  • High Customizability Across Features

Cons

  • Steep Learning Curve

  • Dated User Interface

  • Basic Email Builder

  • Bureaucratic Support System

  • No AI-Powered Send Time Optimization

Compare all Marketing Automation platformsRead the full review

Mailchimp: SendGrid Marketing Campaigns alternative for contact and list management

Mailchimp product logo
Mailchimp

Stackfix Rating:

7.8 / 10

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$0

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Updated onMar 14, 2025
Mailchimp offers advantages for contact and list management through its segmentation capabilities, intuitive contact manipulation, and website engagement features. First, it shines with pre-built segment templates and diverse filtering options including contact properties, marketing engagement, and website interactions. Second, while SendGrid requires CSV exports for basic contact management, Mailchimp provides intuitive bulk actions and direct contact manipulation. Finally, Mailchimp enables segmentation based on website engagement and custom events, features absent in SendGrid’s basic offering.

Want to know more? See a detailed comparison of SendGrid Marketing Campaigns vs. Mailchimp.

Pros

  • Superior Customer Support

  • Comprehensive Functionality

  • Powerful Email Campaign Builder

  • Advanced Customization Options

  • Strong Integration Range

Cons

  • Customisability can be Overwhelming

  • Lacks Advanced Landing Page Functionality

  • No Custom Object Support

Compare all Marketing Automation platformsRead the full review

Omnisend: SendGrid Marketing Campaigns alternative for ecommerce marketing

Omnisend product logo
Omnisend

Stackfix Rating:

8.3 / 10

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$0

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Updated onMar 14, 2025
Omnisend offers more comprehensive ecommerce marketing capabilities than SendGrid Marketing Campaigns, delivering robust automation, segmentation, and customer engagement tools. It provides a drag-and-drop email builder with ecommerce-specific features like product recommenders and listings, alongside advanced segmentation that includes lifecycle stage mapping to identify at-risk customers and high-value prospects. The platform’s pre-built automation workflows cover the complete customer journey, from welcome sequences to cart abandonment and post-purchase follow-ups. Furthermore, native integrations with major ecommerce platforms like Shopify and WooCommerce enable seamless data synchronization for targeted marketing based on purchase behavior.

Want to know more? See a detailed comparison of SendGrid Marketing Campaigns vs. Omnisend.

Pros

  • Outstanding Email Builder for E-commerce

  • Superior Customer Support

  • Advanced Contact Management

  • Intuitive User Experience

  • Sophisticated Lead Capture Options

Cons

  • Limited Advanced Features

Compare all Marketing Automation platformsRead the full review

Customer.io: SendGrid Marketing Campaigns alternative for creating sophisticated marketing automation workflows

Customer.io product logo
Customer.io

Stackfix Rating:

5.0 / 10

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Starting at

$100

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Updated onMar 14, 2025
Customer.io stands out for sophisticated marketing automation workflows through its advanced omni-channel capabilities and robust data integration features. While SendGrid Marketing Campaigns offers only basic email sequencing with no conditional logic or branching, Customer.io enables marketers to create complex, personalized customer journeys across multiple channels including email, SMS, push notifications, and in-app messages. The platform’s workflow builder demonstrates flexibility in triggering communications based on detailed customer behaviors and creating advanced branching paths with true/false conditions and multi-split options. Additionally, Customer.io’s data integration capabilities allow teams to leverage real-time customer data from various sources to create highly targeted segments and trigger timely, relevant communications. This data-driven approach enables more sophisticated automation compared to SendGrid’s limited segmentation options and basic automation templates.

Want to know more? See a detailed comparison of SendGrid Marketing Campaigns vs. Customer.io.

Pros

  • Exceptional omni-channel campaign capabilities

  • Superior integration capabilities

  • Excellent data export functionality

  • High level of customization potential

Cons

  • Extremely Poor Ease of Use

  • Subpar Email Builder

  • Mediocre User Interface

  • Limited Marketing Features

  • No Dynamic Content Blocks

Compare all Marketing Automation platformsRead the full review

Klaviyo: SendGrid Marketing Campaigns alternative for advanced analytics and reporting

Klaviyo product logo
Klaviyo

Stackfix Rating:

7.3 / 10

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$0

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Updated onMar 14, 2025
Klaviyo’s advanced analytics and reporting capabilities outperform SendGrid Marketing Campaigns in three key areas. First, Klaviyo offers customizable dashboards that allow users to build tailored reports, while SendGrid constrains users with 15 pre-built dashboards and no customization options. Second, Klaviyo provides industry benchmarking powered by AI, evaluating performance across business, flow, and campaign metrics – a feature absent in SendGrid. Third, Klaviyo enables deeper data analysis through custom CSV report building and email-to-website activity tracking, whereas SendGrid only offers basic filters like date ranges and lacks advanced tracking capabilities.

Want to know more? See a detailed comparison of SendGrid Marketing Campaigns vs. Klaviyo.

Pros

  • Best-in-class customisation options

  • Excellent ecosystem for integrations

  • Robust analytics and reporting

  • Advanced segmentation capabilities

Cons

  • Steep learning curve

  • Too granular for small businesses

  • Limited Customer Support Options

  • No Dynamic Content Blocks

Compare all Marketing Automation platformsRead the full review

How we test products

With so many Marketing Automation platforms available, we focus on identifying the best options for small and midsize businesses. Our evaluation process reflects real-world usage, prioritizing functionality, ease of use, and overall value. Here’s how we do it:

Functionality

Marketing Automation software should help businesses streamline campaigns, nurture leads, and drive conversions. We start by identifying key use cases—email automation, lead scoring, campaign management, and analytics—then test how well each platform supports these needs. Tools that provide essential features without unnecessary complexity score highest.

User Experience & Onboarding

A great Marketing Automation platform should be intuitive enough for teams to adopt quickly. We test each platform’s interface by navigating core features without prior training and track onboarding time—from account setup to launching a first campaign. Platforms that require extensive setup or technical expertise lose points.

Automation & AI Capabilities

Automation is at the core of marketing success. We evaluate each platform’s automation features, including workflows, segmentation, AI-driven personalization, and predictive analytics. Tools that enhance efficiency without adding unnecessary complexity score highest.

Integrations & Compatibility

Marketing Automation platforms need to connect seamlessly with CRMs, email providers, ad platforms, and customer data tools. We test how well each product integrates with essential business systems and assess whether native integrations or third-party connectors are required.

Pricing & Value

We compare pricing across competitors, analyzing what each plan includes and whether critical features are locked behind paywalls. Hidden costs—such as per-contact fees, premium automation features, or required onboarding services—are factored into our assessment. Platforms that offer strong core functionality at a fair price score highest.

Stackfix’s Fit Score

All of these factors contribute to Stackfix’s Fit Score, a proprietary ranking system that measures how well each Marketing Automation tool aligns with a buyer’s needs. It combines two key elements:

  • Requirements Met – How many buyer requirements the software fulfills
  • Stackfix Rating – Our expert assessment of the software’s overall quality, usability, and value

The result? A clear, data-driven recommendation that helps businesses choose the right Marketing Automation software—without hours of trial and error.

FAQs

What is a Marketing Automation Platform?

A marketing automation platform is a tool that helps businesses automate and optimize their marketing campaigns across email, SMS, and other channels. It’s essentially a centralized system that streamlines customer engagement, lead nurturing, and performance tracking—allowing you to scale your marketing efforts efficiently. The key features of a marketing automation platform usually include:

  • Email & SMS Automation: Helping you send personalized, behavior-triggered messages at scale, whether it’s a welcome series, abandoned cart reminder, or post-purchase follow-up.
  • Audience Segmentation: Allowing you to create targeted campaigns based on customer behavior, purchase history, demographics, and other data points.
  • Campaign Analytics & Reporting: Providing insights into email performance, conversion rates, and customer engagement, so you can refine your marketing strategy.

What should I consider when buying a Marketing Automation Platform?

The right marketing automation software can supercharge your campaigns, streamline workflows, and drive better results—but choosing the best fit depends on your business needs, tech stack, and budget. Here are the key factors to consider before making your decision.

  1. Your marketing needs. Start by defining your key use cases. Are you primarily focused on email marketing? Do you need SMS automation? Are you looking for an all-in-one platform that includes landing pages and forms? Choosing a tool that aligns with your strategy will save you time and money in the long run.
  2. Ease of use. A powerful platform is useless if it’s too complicated for your team to navigate. Look for a clean, intuitive interface that enables quick setup and execution. That’s why Stackfix gives every marketing automation platform an ‘Ease of Use’ rating—so you can quickly find the most user-friendly tools. Click into each product above to see how they compare.
  3. Integration with your tech stack. Does the platform work seamlessly with your CRM, e-commerce system, or customer support software? If you rely on specific tools, make sure the platform offers native integrations rather than requiring third-party connectors.
  4. Pricing & scalability. Don’t just focus on the monthly subscription fee—consider hidden costs like automation limits, per-contact pricing, or required add-ons for essential features. Also, think ahead: will the platform still fit your needs as your business grows?
  5. Customer support. Marketing automation is mission-critical—so what happens if something breaks? Check for 24/7 support availability, response times, and self-serve resources like help centers and community forums. To help you compare, Stackfix rates every platform on customer support—click into each product above to see the details.

What are the common mistakes to avoid when buying Marketing Automation software?

Choosing the wrong marketing automation software can lead to wasted budget, poor adoption, and underwhelming results. Avoid these common mistakes to save time, money, and frustration—and ensure your marketing efforts are set up for success. Here are some of the biggest mistakes startups make—and how to avoid them.

  1. Your marketing needs. Start by defining your key use cases. Are you primarily focused on email marketing? Do you need SMS automation? Are you looking for an all-in-one platform that includes landing pages and forms? Choosing a tool that aligns with your strategy will save you time and money in the long run.
  2. Ease of use. A powerful platform is useless if it’s too complicated for your team to navigate. Look for a clean, intuitive interface that enables quick setup and execution. That’s why Stackfix gives every marketing automation platform an ‘Ease of Use’ rating—so you can quickly find the most user-friendly tools. Click into each product above to see how they compare.
  3. Integration with your tech stack. Does the platform work seamlessly with your CRM, e-commerce system, or customer support software? If you rely on specific tools, make sure the platform offers native integrations rather than requiring third-party connectors.
  4. Pricing & scalability. Don’t just focus on the monthly subscription fee—consider hidden costs like automation limits, per-contact pricing, or required add-ons for essential features. Also, think ahead: will the platform still fit your needs as your business grows?
  5. Customer support. Marketing automation is mission-critical—so what happens if something breaks? Check for 24/7 support availability, response times, and self-serve resources like help centers and community forums. To help you compare, Stackfix rates every platform on customer support—click into each product above to see the details.

How much does Marketing Automation Software typically cost?

Most marketing automation software ranges from free to $100+ per month, with entry-level options starting around $20-50 and premium software costing $100-500+ monthly. Most vendors structure pricing in tiers based on features and contact volume, so be sure to enter your requirements as accurately as possible in our pricing calculator.

Several providers offer free plans with core functionality for small businesses and startups, though these typically restrict contact limits, automation capabilities, and remove branding options.

For enterprise plans and above, you can expect to speak to sales for a bespoke price. These custom quotes typically factor in integration requirements, advanced segmentation needs, and multi-channel communication capabilities. To skip the demo calls, be sure to check out our pricing calculator.

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