Functionality | 8 <p>Front offers most of the support functions that small and medium-sized businesses need, including live chat, email, and integration with channels like Facebook, Instagram, and Telegram. It also features a help center, comprehensive AI, automation, and reporting tools. However, it lacks advanced features like the extensive chat customizability and automation of the likes of Intercom and Zendesk.</p> | 7 <p>Help Scout is a lightweight tool that offers some support functionality that most SMBs will need. Help Scout allows you to offer support via live chat, email, social channels, and create your own Help Centre. It also has some basic automation, reporting and AI functionality.</p><p>However, it lacks support for phone, SMS and WhatsApp and a no-code chatbot builder to automate chat-related workflow.</p> | 6 <p>While free, Tawk.to offers basic support features: live chat, chatbot, email, Help Center creation, and minimal automation. The AI chatbot is also free. However, it doesn’t support important channels like phone and social media, and lacks advanced automation and reporting, including ticket routing.</p> | 8 <p>Atlas offers most of the support functionality that SMBs will need. It includes support for most channels, help centre creation, basic AI, automation and reporting functionality. It also uniquely offers "session recording" functionality, which allows you to view a video/ live session of a user using your web product. </p><p>However, it lacks more advanced features such as a chatbot builder, native phone and SMS support, advanced automation, and custom reporting. The product is still evolving, with features in beta. </p> | 10 <p>Zendesk packs all the essential support tools most SMBs—and even enterprises—could ask for. It stands out with the most comprehensive range of support channels in our curation, making it easy to manage seamless cross-channel communication with customers within a single ticket. Plus, its advanced automation, AI capabilities, and robust reporting features are hard to beat.</p><p>In our experience, Zendesk tends to be the go-to platform for companies looking to level up their customer support as they grow.</p> |
Ease of Use | 9 <p>Front is one of the most beginner-friendly and intuitive support platforms we've tested. There were many things that stood out to us. It's clear Front uses simple language as opposed to industry jargon. "SLA" is "reply time goals". Automation templates come with graphics to show you exactly what's happening.</p><p>From an agent perspective, replying to tickets is exactly the same as replying to emails, making the learning curve extremely gentle. The onboarding is also excellent, offering clear, step-by-step guidance for setting up the system.</p> | 8 <p>Help Scout is easy to pick up, even for beginners. Its inbox feels just like an email inbox—clean, simple, and intuitive. In fact, it’s one of the most user-friendly interfaces we’ve seen.</p><p>That said, there are some pain points: Unlike most customer support tools, Help Scout doesn’t have a sidebar for quickly navigating to other tickets. Setting up custom views isn’t straightforward. Instead of filtering an existing view, you have to build a new workflow, which feels unnecessarily complicated.</p> | 4 <p>We find Tawk.to's interface cluttered and confusing. Live chat visitors appear as long random numbers, and you can’t create custom views to prioritize relevant tickets. There’s no option for multiple inboxes to handle different support requests. They also use unfamiliar terms like “Whisper” for internal notes.</p> | 8 <p>Atlas has a gentle learning curve, and really shines with its efficient keyboard shortcuts that power users love. One of its best features is the customer timeline, which gives you a clear, chronological view of every client interaction at a glance. While everything flows nicely for shortcut users, those who prefer mouse navigation might find it frustrating that they can't see all tickets in a sidebar.</p> | 2 <p>Zendesk has one of the steepest learning curves we’ve seen. The interface can feel overwhelming, with settings spread out across different areas like Zendesk Chat and the Admin Center. If you don’t have an admin with prior experience configuring and managing Zendesk, getting up to speed can quickly become frustrating.</p> |
Look and feel | 8 <p>Front offers a visually appealing interface that is fast to load. The design is clean and modern, making it pleasant to use on a daily basis.</p> | 9 <p>Help Scout’s interface is clean, colorful, and easy on the eyes. It’s fast, responsive, and pleasant to use.</p> | 4 <p>Tawk.to's interface looks a bit dated, and pages can take a few seconds to load. The platform sometimes gets disconnected from the server easily, which can get quite annoying.</p> | 6 <p>Atlas has a modern, clean interface that is pleasing to use. However, the UI lacks the polish of more established competitors, and loading times can be comparatively slow, taking 2-3 seconds for some pages.</p> | 4 <p>From both an agent and admin perspective, Zendesk’s interface feels plain, and some pages can come across as cluttered and overwhelming. But on the bright side, page load times are quick.</p> |
Customisability | 7 <p>Front offers a good level of customisability. Users can create custom fields, views, and reports. The live chat and help centre have standard customisation features, and there's a chatbot builder.</p><p>However, it lacks some advanced customization options like custom objects and custom actions. The level of customization available should be sufficient for most SMBs users, but power users might find it somewhat limiting. </p> | 3 <p>Customization is where Help Scout falls short. Without code, you can only make very basic adjustments to the live chat widget and help center. Automation workflows are limited, and creating custom reports from scratch isn’t possible. If you need heavy customization, you’ll likely find Help Scout restrictive.</p> | 5 <p>Tawk.to offers basic customisability options. Users can create custom fields for customers and have good customization options over live chat (widget layout, message options, availability).</p><p>However, it lacks more advanced customization features like custom views (saved filters), custom objects, or custom reports. </p> | 6 <p>Atlas offers a standard level of customisability.</p><p>Users can create custom fields for customers, set up custom views, and track custom events. The live chat widget and chatbot builder have standard customization options.</p><p>However, it lacks more advanced customization features like custom objects, custom actions, and custom reports. Help Centre customization (style, layout) is particularly limited.</p> | 10 <p>Zendesk offers a high level of customization for both internal and external pages. Externally, you can deeply customize the style and layout of your Help Center (supporting over 40 languages), even using custom code to make it uniquely yours. Internally, the agent workspace is also highly flexible—you can tailor the layout and how information is displayed, with dynamic updates based on the content of each ticket.</p> |
Ease of Setup | 8 <p>Despite it's power, we find Front to be one of the easiest tools to get started with in the sector. It offers a simple, self-serve free trial for their platform. Once in, the initial setup is very brief, taking less than 5 minutes. Connecting your first channels is a one-click process too across many core providers from social media sites like Facebook/X to email platforms like Gmail and Outlook.</p> | 6 <p>Help Scout offers a simple self-serve free trial for their platform. We found the initial setup to be slightly longer than necessary, taking around 10 minutes. Setting up your first channels may take some time though - with no easy one-click email connect option, you’ll have to setup email forwarding manually. When it comes to richer customisation options - the platform is fairly limited when compared to peers meaning it won't take long to get the most out of it.</p> | 6 <p>Tawk.to offers a simple self-serve free trial for their platform. We found the initial setup to be relatively simple, taking around 10 minutes. Setting up your first channels may take some time though - with no easy one-click email connect option, you’ll have to setup email forwarding manually. However, setting up live chat is a fairly straight forward process (pasting a script into your website).</p> | 4 <p>Frustratingly, Atlas does not offer a self-serve free trial for its platform. Instead, you'll need to trudge through a sales demo before you can get access. However, the process is relatively short and smooth and once access was granted, we found the tool to be simple to set up and configure.</p> | 3 <p>We found Zendesk's onboarding process to be clunky and a bit overwhelming. Configuring even a basic setup can take over 30 minutes, largely because the interface feels disjointed, with settings scattered in different places. Connecting your first channels can be especially frustrating—for instance, linking external emails requires manual configuration unless you’re using Gmail. And because the platform is so customizable, it’s easy to spend an entire week fine-tuning everything to fully unlock its potential.</p> |
Customer Support | 4 <p>Front's customer support is somewhat limited. Unless you pay for the "Scale" plan ($100 per seat per month, minimum of 20 seats), you only get access to email support. However, when tested, we've found the Front support team to be helpful and responsive.</p> | 8 <p>You can email Help Scout’s support team directly from the app during U.S. business hours. Their responses are generally quick (within a few hours), and Help Scout's agents always go above and beyond. The AI chatbot however, is weak point, offering unhelpful and generic responses.</p> | 8 <p>The in-app live chat with the support team connects you almost instantly. The agents are patient and helpful, providing a positive support experience.</p> | 9 <p>Atlas's customer support is excellent. They offer 24/7 in-app live chat with Atlas's team (including the founder!), who are always happy to provide friendly and personal help.</p> | 2 <p>Multiple users we’ve spoken to have raised concerns about Zendesk’s customer support. A common frustration is the support team’s tendency to provide unhelpful responses, often redirecting users to irrelevant Help Center articles and requiring far too much back-and-forth. We also found navigating Zendesk’s Help Center to be a challenge—it’s missing the clear visuals and video guidance that other platforms do so well.</p> |
Integratability | 8 <p>Front offers over 110 pre-built integrations. These cover a wide range of commonly used apps including CRMs (Pipedrive, HubSpot, Salesforce, Zoho), Project Management tools (Linear, Jira, Trello), and more. It also has an API for custom integrations.</p> | 8 <p>Help Scout offers pre-built integrations with over 100 apps, including commonly needed integrations such as CRMs, calling systems, project management tools, and email marketing platforms. It also has an API for custom integrations.</p> | 4 <p>Tawk.to only has a handful of pre-built integrations with the most common tools like Google Analytics, Google Sheets, Slack, MailChimp and some web-builders. However, it does offer an API for custom integrations.</p> | 4 <p>Atlas only has 15 pre-built integrations. While these integrations cover key areas like CRM (Salesforce, HubSpot, Close, Pipedrive) and calling (Aircall, Dialpad), it lacks integrations with popular tools in other categories such as project management, data enrichment, and surveys. It does offer an API for custom integrations.</p> | 9 <p>Zendesk boasts a massive ecosystem of pre-built integrations that cover most of the tools startups rely on. This includes popular CRMs like HubSpot, Pipedrive, and Salesforce, email marketing tools like Mailchimp, and project management platforms like Asana, Jira, and Trello. Beyond that, it offers an extensive marketplace for even more integrations, plus a robust API for building custom connections.</p> |
Ease of Migration | 5 <p>Front's data export capabilities appear to be limited. While reports can be exported directly from Front, users need to contact support to export other data (e.g. conversations).</p> | 3 <p>Help Scout's data export capabilities are somewhat limited. While reporting data for selected reports can be exported directly from within Help Scout, most data can only be exported via API.</p> | 8 <p>Tawk.to allows users to export key data (e.g. ticket and agent volume) via self-serve. Export of most other data are also available via API.</p> | 3 <p>Atlas's data export capabilities are somewhat limited. While reporting data for selected reports can be exported directly from within Atlas, most data seem only available for export via API. For example, tickets can only be exported as PDFs.</p> | 8 <p>Zendesk allows you to self-serve export key data with ease. For most other data, exports are available either through the API or by making a request to their support team.</p> |