| Functionality | 7 <p>AI-driven coaching and feedback in real-time will really appeal to businesses where traditional coaching has not fed through to altering behaviours by reps. Functionality is focused on conversation insights, and you cannot manage sales forecasts and deal reviews within Salesroom so teams requiring this level of sophistication may need a full-service platform.</p> | 8 <p>Glyphic is a full-service platform that covers the core functionality you'd expect - pulling actionable insights from recorded conversations to support the sales organization in maximising revenue. A product differentiator is the use of multiple AI models for different functions. In addition, we love the additional touches, such as the easily accessible 'ask AI' prompt bars and the pre-meeting prep sheets.</p> | 8 <p>Gong does a great job of capturing data, and anchoring it in business context. Understanding customers and revenue goes beyond simply tracking activity and into following the pipeline via customers' business priorities. You can seamlessly offer and request feedback and coaching on customer meetings and sync forecast updates in both directions with your CRM.</p> | 8 <p><span style="color: rgb(0, 0, 0);">Clari Copilot is a leader in capturing data from recorded conversations, and anchoring it in business context. Understanding customers and revenue goes beyond simply tracking activity and into following the pipeline via customers' business priorities. You can seamlessly offer and request feedback and coaching on customer meetings and sync forecast updates in both directions with your CRM.</span></p> |
| Ease of Use | 6 <p>The platform is fairly intuitive for creating meetings impromptu or in the calendar for future calls.</p><p>There is no learning curve to speak of - Sales reps should be up and running with minimal formal training, especially in organizations moving over from a full-service manager-led coaching platform.</p> | 9 <p>Following a good setup, it should be intuitive for reps and managers to pick up without a steep learning curve. For example, the 'Ask AI' prompt will be something that shouldn't require specific training.</p> | 9 <p>Following a good setup, the platform is intuitive to use - for recording and reviewing calls, manual and AI-driven feedback, providing coaching and popup battlecards triggered by words/phrases that matter to your organisation.</p> | 8 <p>Assuming a good setup, the platform is intuitive to use - for recording and reviewing meetings, for hands-on and AI-driven feedback, providing coaching and real-time battlecards driven by key words and phrases that matter to you and your customers.</p> |
| Look and feel | 8 <p>We like the clean interface and how we can navigate between meetings, workflows and team insights. Creating a new Salesroom meeting link is quick and intuitive.</p> | 8 <p>We love the interface which links quickly to all key functions without feeling cluttered. Reps will love the pre-built prompts for 'ask AI', and the superb integrations make time management a breeze with a view of upcoming meetings built in to the platform.</p> | 8 <p>There is a lot of information on screen at any time, but the layout never feels heavy or busy. Loading new views is quick.</p> | 8 <p><span style="color: rgb(0, 0, 0);">There is a lot of information on screen at any time, but the layout never feels heavy or busy. Loading new views is quick</span></p> |
| Customisability | 9 <p>We like the ability to create and customize your own playbooks. Pre-built options include MEDDIC, BANT, Challenger and SPICED, with each element having its own signal (a prompt to the AI engine with a specific question) and you can edit these prompts and create your own signals to make the framework fit your own playbook. You can also equip your reps to respond to differnet cues in real time by customizing Cue Cards to be relevant to your business, ICP and competitors.</p> | 10 <p>Admin users (typically RevOps), with the support of Glyphic customer success, can customize most aspects of the platform to your organization's methodology. This includes how summaries are structured, and which sales playbooks/frameworks you use and how specifically you run them in your company.</p> | 10 <p>You can customize most of the platform to be relevant to your organization's processes, CRM set-up and business context.</p> | 8 <p><span style="color: rgb(0, 0, 0);">The greatest value comes from customizing the platform to be relevant to your organization's processes, CRM set-up and business context.</span></p> |
| Ease of Setup | 6 <p>We used the self-serve trial set-up, which was frictionless. No need for payment details nor to speak with sales. As part of onboarding, Salesroom will create custom prompts according to your playbook. <span style="color: rgb(0, 0, 0);">We found the CRM integration (we tested with Hubspot) to be clunky. You need to link a Salesroom meeting to up to 3 Hubspot records (contact, company, deal) separately, and you must do it when setting up the meeting, as you can't retrospectively link a meeting to a Hubspot record.</span></p> | 3 <p>As you would expect with the level of customization, Glyphic won't be a plug-and-play. We expect your RevOps team would need to invest a lot of time with Glyphic's customer success teams to set the platform up to match your own playbooks and be relevant to your industry and customers.</p> | 2 <p>Realistically you will need expert help from your in-house RevOps experts and from Gong's professional services team to get up and running. While they state 2 hours to start, it's likely to take some days / weeks to hone the experience perfectly to the needs of a serious sales team. Especially given role hierarchies and permissions across different levels of the organisation.</p> | 2 <p>The expected trade-off when you have a highly custom tool for your needs. Realistically you will need expert RevOps leaders inhouse and some help from Clari's services team over the course of days and weeks while you customize the setup releative to your CRM, playbook, customers and industry.</p> |
| Customer Support | 4 <p>The online help center is good for 'how to' questions but we were sadly unimpressed by the non-response from an agent via the live chat feature.</p> | 8 <p>There's a live chat option, though for this type of platform most users would seek 'how to' type help from their own RevOps team.</p> | 5 <p>In most cases, it would be Admin users (typically RevOps team members) who would contact Gong for support. We would expect most organisations to have their own internal training for managers and reps. We have not tested the tech support directly.</p> | 5 <p><span style="color: rgb(0, 0, 0);">In most cases, it would be Admin users (typically RevOps team members) who would contact Clari for support. We would expect most organisations to have their own internal training for managers and reps. We have not tested the tech support directly.</span></p> |
| Integratability | 6 <p>Uniquely you do not have to integrate a video conferencing platform but should you wish to, Zoom and Teams are both supported. You also have the option of Calendly and Chilli Piper for scheduling.</p> | 8 <p>The CRM integrations with Salesforce and Hubspot are deep, and allow you to push custom fields such as sales framework updates. Pipedrive allows a simpler integration so you can push Notes. There are no other CRM integrations. Dialer integrations are currently limited in number</p> | 6 <p>Other platforms offer more integration options for CRMs, which is the key driver here. That said, sales organizations using Gong would typically be using Salesforce or Hubspot, which are covered.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Other platforms offer more integration options for CRMs, which is the key driver here. That said, sales organizations using Clari would typically be using Salesforce or Hubspot, which are covered.</span></p> |
| Ease of Migration | 7 <p>Key information from meetings can be exported to Notes and to specific fields within HubSpot and Salesforce (in the case of sales frameworks).</p> | 8 <p>You have multiple options to share meeting video, transcript, notes and insights with colleagues and externally.</p> | 6 <p>You can share and download meeting recordings, and download transcripts and insights.</p> | 6 <p><span style="color: rgb(0, 0, 0);">You can easily share meeting recordings with your organisation and externally with customers.</span></p> |
