Functionality | 6 <p>Copper only offers core functionality you need to manage customer relationships, with a standout feature being its seamless integration with Google Workspace and flexible pipelines. You can automate workflows and create website forms to capture leads. However, features like email sequencing and custom reports are only available in the most expensive tier. Natively, you're unable to call customers, directly add contacts from LinkedIn and set up a lead scoring system.</p> | 6 <p>For a CRM that operates within your Gmail inbox, Streak offers a surprisingly robust set of features. In addition to managing contacts and pipelines, it provides email sequences, data enrichment, an AI co-pilot, and custom reporting.</p><p>However, it lacks some advanced features, such as tracking web visitors, capturing contacts via webform and ability to create custom objects.</p> | 5 <p>Folk focuses on delivering functionality that startups & small teams will need. Besides the CRM basics like managing contacts and pipelines, Folk also offers email sequencing, data enrichment, and an excellent Chrome Extension that allows you to add contacts from anywhere.</p><p>However, its lack of any meaningful analytics and automation functionality prevents it from being a CRM that can be used by larger teams.</p> | 4 <p>As a standalone CRM, Capsule provides basic features like contact and pipeline management, but its automation and reporting tools are limited. You can’t even track email engagement rates. If you want more robust marketing functionality, you’ll need to buy Transpond—but it’s not really an add-on. It’s a separate platform entirely.</p> |
Ease of Use | 5 <p>Using Copper can be a mixed experience. It's easy to view tasks, past interactions, and add contacts directly from Gmail or Google Calendar. However, some workflows are less intuitive. For instance, enrolling contacts in an email sequence requires some digging, and the workflow automation module feels cluttered. Oddly, email campaign analytics are tucked away in the "settings" page.</p> | 7 <p>As a CRM that sits on top of your Gmail inbox, Streak is easy to set up and use.</p><p>Key workflows are also intuitive. In particular, you can easily add contacts to your pipeline from your email threads via a sidebar and easily enrol contacts into an email sequence.</p><p>Some of the more advanced features like automation however, has a bit of learning curve to them.</p> | 8 <p>Folk is quick and simple to use, like a spreadsheet. It takes no time to get started with Folk. With a few clicks, you can import all the contacts you've had interactions with by syncing your Gmail + Google Calendar. Folk also automatically suggests groups you can create based on your contacts.</p><p>However, there are some UX quirks that will take some time to get used to e.g. the list of all your people & companies are tucked behind the "search" menu.</p> | 8 <p>Capsule’s simplicity makes it easy to use. Navigating its modules is quick, and most users should be comfortable with it in under an hour, even without much guidance.</p> |
Look and feel | 7 <p>We find Copper's interface to be visually acceptable. Most views are quite plain and compact, but can be delightful at times (e.g. a "zen" image when you've cleared all your tasks!) It also has fast page load times (1-2 seconds).</p> | 5 <p>We find Streak visually acceptable, though its layout is a bit cluttered at times. Our main gripe however, is that Streak loads slowly e.g. when you login, it takes at least 5-6 seconds before Streak loads.</p> | 8 <p>Folk has a clean and modern interface that's visually appealing. It also has fast load times (1 second per page).</p> | 7 <p>Capsule has a clean, visually appealing design with color-coded elements that make it easy on the eyes. Page load times are reasonable, usually within 1-2 seconds.</p> |
Customisability | 6 <p>Copper tries to offer flexibility in adapting pipelines for both sales and non-sales use cases, such as creating "project" pipelines for managing client projects. However, it lacks the ability to add custom objects, limiting its usefulness for tracking items beyond people and companies, like "candidate" cards for a recruitment pipeline (which is possible in all-in-one CRMs such as Attio). Additionally, non-sales pipelines still include irrelevant sales-related fields, such as win probability and value.</p> | 7 <p>Streak allow you to customize most things, from fields, pipeline stages, reports, saved reports and workflows.</p><p>However, it lacks the ability to add custom objects, which allows you to track items besides contacts and companies, which may limit Streak's useful to build more complex workflows.</p> | 8 <p>Folk is a highly flexible CRM designed to be used with different use case, from tracking sales, recruitment, partnerships and more. To that end, you're able to fully customise your pipelines, and even create pipelines based on custom data objects e.g. a pipeline to track "products".</p><p>However, we did find some limitations with data types that can be stored e.g. you're unable to add data as percentages, checkboxes, ratings.</p> | 6 <p>Capsule isn’t great for customization. You can create custom fields, tags, and multiple pipelines, and it does offer project pipelines alongside sales pipelines, which is useful.</p><p>However, the automation module is very limited. You can’t build custom reports or objects, and you can’t customize what’s displayed on deal cards, which can be frustrating.</p> |
Ease of Setup | 7 <p>Copper offers a free trial without need to speak to sales. Completing basic setup is simple, taking around 10 minutes to import contacts andset up pipelines. Fully setting up the platform is also straightforward, (e.g. downloading Copper's Chorme Extension and setting up automation) and can be largely done within 1-2 business days. </p> | 9 <p>Streak offers a self-serve free trial. It takes almost no time to get started with Streak, which is simply a Chrome Extension that sits on your inbox. Fully customising the platform with workflow automation and reports is still straightforward, and can be done within 1 business day.</p> | 10 <p>Folk offers a simple, self-serve free tier. Thanks to Folk's familiar spreadsheet-like layout, we found the initial setup to be extremely simple (taking <5 mins). You can connect your email with a few clicks, and all your contacts sync automatically. Due to Folk's limited feature set, fully customising the platform is also a breeze <span style="color: rgb(0, 0, 0);">e.g. downloading Folk's extension, setting up sequences)</span>, and should be done within 1-2 hours.</p> | 6 <p>Although Capsule offers a free trial and free tier, we found the initial setup slightly confusing (taking >15 minutes) - you'll need to manually configure email forwarding and connect your calendar through subscription links.</p><p>However, fully customising the platform is straightforward and can be done within a day, due to Capsule's limited functionality.</p> |
Customer Support | 8 <p>Copper provides in-app live chat with friendly, responsive human agents during US business hours, usually replying within minutes. They go above and beyond to assist and guide you through the product. The self-serve support is decent, but we noticed some broken links, likely due to rapid product updates.</p> | 7 <p>Streak offers live chat with human agents who are helpful and quick to respond. However, note that they are online only during US business hours.</p> | 9 <p>Folk offers in-app live chat with live, human agents who are helpful and very quick to respond (within a few minutes).</p> | 8 <p>Capsule’s self-serve support materials are well-written and cover most basics. However, to contact the support team, you’re required to fill out a support request form, which feels unnecessarily cumbersome. That said, the team responds quickly—usually within minutes.</p> |
Integratability | 6 <p>Copper offers pre-built integrations with most relevant 3rd party products (though a smaller set compared to competitors) and an API that allows buyer to build own integrations where necessary. However, note that integrations are limited to more expensive Professional and Business plans.</p> | 3 <p>Streak only offers a few pre-built integrations: Google Voice, Calendly, Typeform, Google Sheets, and Slack.</p><p>However, it does have an API & Zapier integration.</p> | 2 <p>Folk offers limited pre-built integrations, covering only a few popular tools like Gmail, Outlook, Slack, Mailchimp, and Calendly. Instead, it encourages users to build their own integrations through platforms like Zapier and Make. Additionally, it lacks an API for custom integrations, which limits flexibility for more tailored solutions.</p> | 6 <p>Capsule offers 70+ pre-built integrations with relevant third-party apps, allowing you to connect with customers across channels like phone or WhatsApp. It also integrates with popular tools for customer support and project management.</p><p>However, it’s missing key integrations like JIRA, Calendly, Outreach, and Intercom. While it does provide an API for custom integrations, this may not be a practical solution for everyone.</p> |
Ease of Migration | 8 <p><span style="color: rgb(9, 9, 11);">Close allows users to export key data via self-serve. Export of most other data are also available via API or on request.</span></p> | 8 <p>Streak allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> | 6 <p>Folk offers exports of key data available self-serve. However, it doesn't seem possible to export data via an API.</p> | 5 <p>Capsule’s export functionality is limited. You can only export contacts and pre-built reports through self-serve options. Exporting projects or opportunities isn’t straightforward, though it might be possible using the API.</p> |