Functionality | 10 <p>Zendesk packs all the essential support tools most SMBs—and even enterprises—could ask for. It stands out with the most comprehensive range of support channels in our curation, making it easy to manage seamless cross-channel communication with customers within a single ticket. Plus, its advanced automation, AI capabilities, and robust reporting features are hard to beat.</p><p>In our experience, Zendesk tends to be the go-to platform for companies looking to level up their customer support as they grow.</p> | 9 <p>Intercom provides most of the essential support functionality needed by SMBs, covering a wide range of communication channels (excluding Twitter, Slack, and Discord) and offering industry-leading live chat capabilities. It also includes advanced AI, automation, and reporting features. However, some features that larger teams may find valuable, such as approval workflows, community forum management, and advanced telephony capabilities (e.g., group routing and overflow handling), are not currently supported.</p> | 8 <p>Pylon is "modern support platform for B2B companies". It offers a good range of features including support for email, live chat, ticket forms, Slack/ Teams and help centre. It also offers decent automation, AI and reporting functionality.</p><p>However, it lacks support for many channels (e.g. phone, socials) or custom objects.</p> | 8 <p>Front offers most of the support functions that small and medium-sized businesses need, including live chat, email, and integration with channels like Facebook, Instagram, and Telegram. It also features a help center, comprehensive AI, automation, and reporting tools. However, it lacks advanced features like the extensive chat customizability and automation of the likes of Intercom and Zendesk.</p> | 6 <p>Hiver turns your email inbox into a lightweight Customer Support platform. It supports multiple channels, including email, live chat, phone calls, and WhatsApp. You can also set up a help center, create chatbots, and use basic AI and automation tools. However, it falls short of being a true omnichannel platform—each channel requires a separate inbox, which limits its efficiency.</p> | 5 <p>Chatwoot is a lightweight tool that offers some support functionality that most SMBs will need. Chatwoot allows you to offer support via live chat, email, WhatsApp, social channels and create Help Centres. It also has basic automation and reporting functionality.</p><p>However, it lacks phone support, a no-code chatbot builder to automate chat-related workflow and meaningful analytics functionality.</p> |
Ease of Use | 2 <p>Zendesk has one of the steepest learning curves we’ve seen. The interface can feel overwhelming, with settings spread out across different areas like Zendesk Chat and the Admin Center. If you don’t have an admin with prior experience configuring and managing Zendesk, getting up to speed can quickly become frustrating.</p> | 7 <p>Due to its rich functionality and customisability, Intercom has a moderate learning curve but is generally user-friendly. An average SMB employee can become proficient with the platform after 1-2 days and some guidance.</p><p>The interface is intuitive, making daily use straightforward for most team members. </p> | 8 <p>Pylon has a relatively quick learning curve - an average employee should take 1-2 hours to familiarize themselves with the key workflows, with the bulk of that time spent on getting up to speed with how Slack/ Teams integration works.</p> | 9 <p>Front is one of the most beginner-friendly and intuitive support platforms we've tested. There were many things that stood out to us. It's clear Front uses simple language as opposed to industry jargon. "SLA" is "reply time goals". Automation templates come with graphics to show you exactly what's happening.</p><p>From an agent perspective, replying to tickets is exactly the same as replying to emails, making the learning curve extremely gentle. The onboarding is also excellent, offering clear, step-by-step guidance for setting up the system.</p> | 8 <p>Hiver is refreshingly simple because it operates directly from your inbox. The learning curve is minimal, and setup is one of the most intuitive we’ve seen. Most users will feel comfortable navigating the platform within an hour.</p><p>That said, the interface can feel cluttered. The support inbox is filled with too many tabs and action buttons, making it harder to quickly access tickets at a glance. A sidebar showing all tickets would be a welcome addition.</p> | 8 <p>Chatwoot has a simple, intuitive interface that is easy to use. It is easy to locate key information and navigating key workflows such as replying to tickets, setting up automation are straightforward and smooth. It should only take a few hours for an average startup employee to be proficient with Chatwoot.</p> |
Look and feel | 4 <p>From both an agent and admin perspective, Zendesk’s interface feels plain, and some pages can come across as cluttered and overwhelming. But on the bright side, page load times are quick.</p> | 7 <p>We find Intercom's interface modern, sleek, with just the right touch of colour. However, page load times can be a bit slow, sometimes taking 2-3 seconds.</p> | 6 <p>We find Pylon's interface to be clean and modern. However, some pages can be slow to load e.g. opening a ticket takes ~2 seconds, and the analytics dashboard can take >5 seconds to load.</p> | 8 <p>Front offers a visually appealing interface that is fast to load. The design is clean and modern, making it pleasant to use on a daily basis.</p> | 4 <p>Since Hiver integrates with your inbox, its visual appeal really mainly depends on your email interface.</p><p>However, for the support inbox - while functional, the layout feels crowded with too many labels and tabs. Some design elements aren’t responsive, causing text to spill out when resizing the screen. On the plus side, page load times are acceptable at 2–3 seconds.</p> | 7 <p>While not as slick as more established competitors, we find Chatwoot's interface modern and slick with fast page load times.</p> |
Customisability | 10 <p>Zendesk offers a high level of customization for both internal and external pages. Externally, you can deeply customize the style and layout of your Help Center (supporting over 40 languages), even using custom code to make it uniquely yours. Internally, the agent workspace is also highly flexible—you can tailor the layout and how information is displayed, with dynamic updates based on the content of each ticket.</p> | 9 <p>Intercom is one of the most customisable Customer Support we've come across. User-facing elements (e.g. live chat, help centre) allow for deep customisation in appearance and layout.</p><p>Intercom also allows you to create custom data objects and track custom events about your customers to create highly personalised proactive messages and workflows.</p> | 8 <p>Pylon offers good customization options including custom views, custom fields, and custom reporting (including the view of customer context within Account Management). A unique feature here is that users can create swimlane diagrams for Kanban views. However, it lacks more advanced customization features like creating custom data objects and tracking custom events. </p> | 7 <p>Front offers a good level of customisability. Users can create custom fields, views, and reports. The live chat and help centre have standard customisation features, and there's a chatbot builder.</p><p>However, it lacks some advanced customization options like custom objects and custom actions. The level of customization available should be sufficient for most SMBs users, but power users might find it somewhat limiting. </p> | 5 <p>Hiver’s customizability is limited. You can make small adjustments to your help center layout and add custom fields or reports, but routing and automation are restricted to individual inboxes. There’s no option for advanced configuration or coding, which may disappoint users who want more flexibility.</p> | 8 <p>Chatwoot only offers basic customisability out of the box. Ticket routing and automation options are limited, only basic stylistic changes can be made to the Help Centre, and there's no custom reporting.</p><p>However, Chatwoot is open source. This means its source code is publicly available, so you can customise pretty much anything if you have the engineering resources to do so.</p> |
Ease of Setup | 3 <p>We found Zendesk's onboarding process to be clunky and a bit overwhelming. Configuring even a basic setup can take over 30 minutes, largely because the interface feels disjointed, with settings scattered in different places. Connecting your first channels can be especially frustrating—for instance, linking external emails requires manual configuration unless you’re using Gmail. And because the platform is so customizable, it’s easy to spend an entire week fine-tuning everything to fully unlock its potential.</p> | 7 <p>Intercom offers a simple, self-service free trial for their platform. Initial setup is relatively simple, taking less than 10 minutes to complete. Connecting your initial channels is fairly simple too with simple scripts for live widget integrations and easy email connection options. However, when it comes to deeper customization, there are a number of rabbit holes within which you could spend days e.g. setting up FinAI or customizing help centre appearances. </p> | 5 <p>Frustratingly, Pylon does not offer a self-serve free trial on its website. Instead you'll need to trudge through a sales demo to access the platform. However, calls are generally short and often deals are often closed in just one call if you're looking to purchase right away. Once you're in, initial setup is very slick, taking less than 10 minutes. Additionally, given its Slack centricity, connecting core channels is a one-click process.</p> | 8 <p>Despite it's power, we find Front to be one of the easiest tools to get started with in the sector. It offers a simple, self-serve free trial for their platform. Once in, the initial setup is very brief, taking less than 5 minutes. Connecting your first channels is a one-click process too across many core providers from social media sites like Facebook/X to email platforms like Gmail and Outlook.</p> | 7 <p>Hiver offers a self-serve free trial to its platform. Initial setup is fairly straightforward since the platform effectively operates out of your inbox and thus takes less than ten minutes if you're using either Gmail or Outlook. Additionally since, Hiver lacks many facets for customizability, it doesn't take long to fully configure the platform either.</p> | 6 <p>Chatwoot offers a simple self-serve free trial for their platform. We found the initial setup to be very simple, taking less than 10 minutes. However, setting up your first channels can be a little tricky. For example, non-Outlook email users will need to configure email connections manually rather than a simple one-click approach. Additionally, Chatwoot offers a number of deeper customization options which can take some time to set up - such as workflow automations.</p> |
Customer Support | 2 <p>Multiple users we’ve spoken to have raised concerns about Zendesk’s customer support. A common frustration is the support team’s tendency to provide unhelpful responses, often redirecting users to irrelevant Help Center articles and requiring far too much back-and-forth. We also found navigating Zendesk’s Help Center to be a challenge—it’s missing the clear visuals and video guidance that other platforms do so well.</p> | 8 <p>Intercom provides in-app live chat with Fin AI and their support team. We’ve found that while Fin AI delivers helpful responses, and it's possible to connect with a human agent - although this can take up to 6 business hours which can be painfully long in our experience.</p> | 9 <p>Pylon offers support via in-app live chat and Slack/ Teams. We've found the team helpful, and quick to respond. Pylon is also known for being very responsive to product feedback.</p> | 4 <p>Front's customer support is somewhat limited. Unless you pay for the "Scale" plan ($100 per seat per month, minimum of 20 seats), you only get access to email support. However, when tested, we've found the Front support team to be helpful and responsive.</p> | 10 <p>Hiver offers delightful cusotmer support. Their 24/7 in-app assistance connects you to a human agent within seconds during every test we ran. Agents are knowledgeable, responsive, and willing to go the extra mile by providing personalized screenshots and videos. The help center also offers decent depth and quality.</p> | 6 <p>Chatwoot offers in-app live chat support during US business hours. In our experience, the quality of Chatwoot's customer support has been quite inconsistent.</p><p>At times, the team is very responsive and helpful. But we've also had experiences of having to wait up to 3 days for a response.</p> |
Integratability | 9 <p>Zendesk boasts a massive ecosystem of pre-built integrations that cover most of the tools startups rely on. This includes popular CRMs like HubSpot, Pipedrive, and Salesforce, email marketing tools like Mailchimp, and project management platforms like Asana, Jira, and Trello. Beyond that, it offers an extensive marketplace for even more integrations, plus a robust API for building custom connections.</p> | 10 <p>Intercom boasts a robust integrations ecosystem that includes popular CRMs like HubSpot and Pipedrive, project management tools such as JIRA, and email marketing platforms like Mailchimp. They also offer an API for custom integrations and are continually expanding their integration offerings, with the flexibility to develop new ones upon request.</p> | 7 <p>Pylon currently offers only 10 integrations, though they cover key areas like project management (JIRA, Linear, Asana) and CRM (HubSpot, Salesforce, Pipedrive). The recent addition of webhook support improves its integration capabilities. However, it still lacks integrations in categories like data enrichment, surveys, and marketing tools. It does offer an API for custom integrations.</p> | 8 <p>Front offers over 110 pre-built integrations. These cover a wide range of commonly used apps including CRMs (Pipedrive, HubSpot, Salesforce, Zoho), Project Management tools (Linear, Jira, Trello), and more. It also has an API for custom integrations.</p> | 2 <p>Hiver includes only 9 pre-built integrations with popular tools like Aircall, Jira, Salesforce, and HubSpot. However, it lacks key integrations for industries like e-commerce (e.g., no Shopify support). While it does offer an API for custom integrations, this might not be sufficient for teams relying on niche tools.</p> | 3 <p>Chatwoot only has 10 pre-built integrations, none of which are CRMs or phone systems, which many customers would ideally link to Chatwoot.</p><p>However, it does have an API for custom integrations.</p> |
Ease of Migration | 8 <p>Zendesk allows you to self-serve export key data with ease. For most other data, exports are available either through the API or by making a request to their support team.</p> | 8 <p>Users can export key data independently through self-serve options, while most other data can be accessed via API or provided upon request. Additionally, Intercom enables seamless data exports to relevant third-party vendors through pre-built integrations.</p> | 5 <p>Pylon's data export capabilities appear to be limited. While users can export reports to CSV, it doesn't seem possible to self-export tickets.</p> | 5 <p>Front's data export capabilities appear to be limited. While reports can be exported directly from Front, users need to contact support to export other data (e.g. conversations).</p> | 1 <p>Exporting data is a pain point. There’s no bulk export option for contacts or conversations—you’ll need to download them one by one. Reports also can’t be easily exported, which is a pain.</p> | 5 <p>Chatwoot offers easy contact export but doesn't allow for the export of conversations via self-serve. However, that latter should still be possible via API.</p> |