Functionality | 6 <p>Copper only offers core functionality you need to manage customer relationships, with a standout feature being its seamless integration with Google Workspace and flexible pipelines. You can automate workflows and create website forms to capture leads. However, features like email sequencing and custom reports are only available in the most expensive tier. Natively, you're unable to call customers, directly add contacts from LinkedIn and set up a lead scoring system.</p> | 4 <p>As a standalone CRM, Capsule provides basic features like contact and pipeline management, but its automation and reporting tools are limited. You can’t even track email engagement rates. If you want more robust marketing functionality, you’ll need to buy Transpond—but it’s not really an add-on. It’s a separate platform entirely.</p> | 6 <p>Bigin offers essential features for small teams, like flexible contact and pipeline management, built-in phone, email sequencing, workflow automation, and analytics—all at an affordable price. However, advanced features like email marketing campaigns and data enrichment require add-ons or integrations.</p> | 5 <p>Folk focuses on delivering functionality that startups & small teams will need. Besides the CRM basics like managing contacts and pipelines, Folk also offers email sequencing, data enrichment, and an excellent Chrome Extension that allows you to add contacts from anywhere.</p><p>However, its lack of any meaningful analytics and automation functionality prevents it from being a CRM that can be used by larger teams.</p> | 4 <p>On paper, Monday offers most of the functionality SMBs will need, including contact and pipeline management, email sequencing, and basic reporting and automation. However, a lot of it seems half-baked e.g. adding multiple pipelines, tracking engagement rates of emails in sequences, or filtering contacts by interaction are either impossible, or only achievable via hacky workarounds.</p> |
Ease of Use | 5 <p>Using Copper can be a mixed experience. It's easy to view tasks, past interactions, and add contacts directly from Gmail or Google Calendar. However, some workflows are less intuitive. For instance, enrolling contacts in an email sequence requires some digging, and the workflow automation module feels cluttered. Oddly, email campaign analytics are tucked away in the "settings" page.</p> | 8 <p>Capsule’s simplicity makes it easy to use. Navigating its modules is quick, and most users should be comfortable with it in under an hour, even without much guidance.</p> | 7 <p>Navigating Bigin is straightforward and intuitive, and should take about an hour for most SMB users to get comfortable. Its "spreadsheet views" for contacts and pipelines are especially great for teams transitioning from spreadsheets. However, be aware of confusing terms like "touched records," and note that setting up email sequences can be cumbersome.</p> | 8 <p>Folk is quick and simple to use, like a spreadsheet. It takes no time to get started with Folk. With a few clicks, you can import all the contacts you've had interactions with by syncing your Gmail + Google Calendar. Folk also automatically suggests groups you can create based on your contacts.</p><p>However, there are some UX quirks that will take some time to get used to e.g. the list of all your people & companies are tucked behind the "search" menu.</p> | 4 <p>As an offshoot of Monday's Project Management tool, many things require workarounds, which is cumbersome and frustrating. Associating leads with contacts requires adding a “mirror column", moving leads into customers requires "data mapping". The terminology is also confusing, contacts are called "items".</p> |
Look and feel | 7 <p>We find Copper's interface to be visually acceptable. Most views are quite plain and compact, but can be delightful at times (e.g. a "zen" image when you've cleared all your tasks!) It also has fast page load times (1-2 seconds).</p> | 7 <p>Capsule has a clean, visually appealing design with color-coded elements that make it easy on the eyes. Page load times are reasonable, usually within 1-2 seconds.</p> | 5 <p>Bigin loads quickly, but its interface feels plain and uninspiring.</p> | 8 <p>Folk has a clean and modern interface that's visually appealing. It also has fast load times (1 second per page).</p> | 6 <p>The platform is visually acceptable, though the emphasis on bright, engaging colours and customisable icons can make some pages seem cluttered and busy at times. Page loads also aren't the best (2-3 seconds).</p> |
Customisability | 6 <p>Copper tries to offer flexibility in adapting pipelines for both sales and non-sales use cases, such as creating "project" pipelines for managing client projects. However, it lacks the ability to add custom objects, limiting its usefulness for tracking items beyond people and companies, like "candidate" cards for a recruitment pipeline (which is possible in all-in-one CRMs such as Attio). Additionally, non-sales pipelines still include irrelevant sales-related fields, such as win probability and value.</p> | 6 <p>Capsule isn’t great for customization. You can create custom fields, tags, and multiple pipelines, and it does offer project pipelines alongside sales pipelines, which is useful.</p><p>However, the automation module is very limited. You can’t build custom reports or objects, and you can’t customize what’s displayed on deal cards, which can be frustrating.</p> | 7 <p>You can customize Bigin by setting up pipelines, adding custom fields, and saving filters. Its standout multi-team, flexible pipelines help track deals, projects, and support tickets. However, it lacks custom objects and advanced automation workflows.</p> | 8 <p>Folk is a highly flexible CRM designed to be used with different use case, from tracking sales, recruitment, partnerships and more. To that end, you're able to fully customise your pipelines, and even create pipelines based on custom data objects e.g. a pipeline to track "products".</p><p>However, we did find some limitations with data types that can be stored e.g. you're unable to add data as percentages, checkboxes, ratings.</p> | 5 <p>Although you can customise some parts of Monday, the inability to add multiple deals boards and sales pipeline is a major restriction on customisability. It's also lacking some intuitive filters to create useful custom views e.g. see contacts you've recently interacted with and contacted.</p> |
Ease of Setup | 7 <p>Copper offers a free trial without need to speak to sales. Completing basic setup is simple, taking around 10 minutes to import contacts andset up pipelines. Fully setting up the platform is also straightforward, (e.g. downloading Copper's Chorme Extension and setting up automation) and can be largely done within 1-2 business days. </p> | 6 <p>Although Capsule offers a free trial and free tier, we found the initial setup slightly confusing (taking >15 minutes) - you'll need to manually configure email forwarding and connect your calendar through subscription links.</p><p>However, fully customising the platform is straightforward and can be done within a day, due to Capsule's limited functionality.</p> | 8 <p>Bigin offers offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be straightforward (taking ~10 mins). Fully customising the platform can take 1-2 days given Bigin's breadth of features and integrations e.g. setting up call functionality, payment links, advanced automations.</p> | 10 <p>Folk offers a simple, self-serve free tier. Thanks to Folk's familiar spreadsheet-like layout, we found the initial setup to be extremely simple (taking <5 mins). You can connect your email with a few clicks, and all your contacts sync automatically. Due to Folk's limited feature set, fully customising the platform is also a breeze <span style="color: rgb(0, 0, 0);">e.g. downloading Folk's extension, setting up sequences)</span>, and should be done within 1-2 hours.</p> | 4 <p>Although Monday offers a self-serve free trial, we found the initial setup (takes >15 minutes) rather challenging during testing. Import was clunky - contacts import as simple text strings rather than structured data objects, requiring time-consuming fixes. Unlike standard CRMs, Monday lacks default relationships between deals and companies - these connections must be manually configured through workarounds. These structural limitations, combined with other quirks, make fully customisation a lengthy process.</p> |
Customer Support | 8 <p>Copper provides in-app live chat with friendly, responsive human agents during US business hours, usually replying within minutes. They go above and beyond to assist and guide you through the product. The self-serve support is decent, but we noticed some broken links, likely due to rapid product updates.</p> | 8 <p>Capsule’s self-serve support materials are well-written and cover most basics. However, to contact the support team, you’re required to fill out a support request form, which feels unnecessarily cumbersome. That said, the team responds quickly—usually within minutes.</p> | 3 <p>Support is available via phone and email. Although there's a "Chat with Us" button, it was non-functional during testing. Online resources are limited and not very helpful.</p> | 9 <p>Folk offers in-app live chat with live, human agents who are helpful and very quick to respond (within a few minutes).</p> | 7 <p>Monday offers live chat support within its platform. Although you have to chat with an AI chatbot, handoff to a human agent is extremely quick. We've found the support we've been given inconsistent - at times, agents give unhelpful advice and direct you to help centre articles, other times, agents are extremely helpful and go above and beyond with personalised loom videos.</p> |
Integratability | 6 <p>Copper offers pre-built integrations with most relevant 3rd party products (though a smaller set compared to competitors) and an API that allows buyer to build own integrations where necessary. However, note that integrations are limited to more expensive Professional and Business plans.</p> | 6 <p>Capsule offers 70+ pre-built integrations with relevant third-party apps, allowing you to connect with customers across channels like phone or WhatsApp. It also integrates with popular tools for customer support and project management.</p><p>However, it’s missing key integrations like JIRA, Calendly, Outreach, and Intercom. While it does provide an API for custom integrations, this may not be a practical solution for everyone.</p> | 6 <p>Bigin integrates with key third party tools like Google and Outlook Calendar, Mailchimp, Shopify, and over 100 telephony vendors. It has a marketplace for third-party plugins like Slack, Twilio, and Eventbrite. While it integrates well with Zoho products, it lacks key integrations with major customer support vendors like Zendesk and Freshdesk. An API is available for custom integrations.</p> | 2 <p>Folk offers limited pre-built integrations, covering only a few popular tools like Gmail, Outlook, Slack, Mailchimp, and Calendly. Instead, it encourages users to build their own integrations through platforms like Zapier and Make. Additionally, it lacks an API for custom integrations, which limits flexibility for more tailored solutions.</p> | 8 <p>Monday offers 200+ pre-built integrations, however, these seem to be geared more towards its main offering - Monday Work Management. Although it integrates with most reasonably relevant software, it's missing some CRM-specific connections e.g. prospecting tools like Apollo and Surfe. It does offer an API for custom integrations.</p> |
Ease of Migration | 8 <p><span style="color: rgb(9, 9, 11);">Close allows users to export key data via self-serve. Export of most other data are also available via API or on request.</span></p> | 5 <p>Capsule’s export functionality is limited. You can only export contacts and pre-built reports through self-serve options. Exporting projects or opportunities isn’t straightforward, though it might be possible using the API.</p> | 9 <p>You can easily export key information such as contacts, deals, and reports from dashboards. All data can also be exported via API.</p> | 6 <p>Folk offers exports of key data available self-serve. However, it doesn't seem possible to export data via an API.</p> | 5 <p>Basic information such as contacts, leads, deals can be exported into an Excel file. However, the restriction is that dashboards can only be exported as an PDF, though all other info can be exported via an API.</p> |