| Functionality | 4 <p>At its core, 6sense Revenue for Sales is just a contact database. While the predictive AI feature may help identify in-market buyers, the filtering options are rather standard. An exception is that you can track website engagement on 6sense to see how your prospects are engaging with you. Beyond that, there’s no additional functionality—you can’t even send emails directly from the platform.</p> | 9 <p>Amplemarket is not a standalone lead generation database. Instead it's an all-in-one lead generation platform that bundles a comprehensive database (300M contacts), an email/LinkedIn sequencing tool and rich signal tracking capabilities. It's AI sales co-pilot, Duo, is worth calling out as when tested, we found its capabilities to be particularly comprehensive. Despite requiring some initial setup to define personas and tracking signals, Duo can find leads, craft custom outbound sequences and execute on them, all autonomously.</p> |
| Ease of Use | 3 <p>For a tool with limited functionality, 6sense still manages to introduce unnecessary friction. The use of overly technical jargon like "Technographics" instead of "tech stack" or "Psychographics" instead of "keywords" feels needlessly complicated. Basic workflows, like creating a new list after bulk-selecting contacts, are clunky. Even small tasks, such as unlocking email details, require you to click on them one by one—a frustrating and time-consuming process.</p> | 6 <p>Amplemarket's interfaces are well designed and intuitive. It's core prospecting experience is familiar and easy to use. Additionally, its email sequencing tool is also well laid out and easy to grasp. However, importing contacts into sequences - a key workflow - is extremely clunky.</p> |
| Look and feel | 4 <p>6sense is a functional, no-frills database. While the information is laid out clearly and organized well, performance is a letdown. Pages can take up to 5 seconds to load, which disrupts the overall experience.</p> | 9 <p>When tested, we find Amplemarket to one of the best designed sales tools on the market. It's interfaces are minimalist, sleek and modern. We especially appreciated the keyboard shortcut options presented. When tested, its search pages were snappy and quick to load (often <1 second) and any AI interfaces which required time were well presented with beautiful loading animations.</p> |
| Customisability | 2 <p>Customization options are extremely limited. The platform only allows you to create custom lists. You can’t add custom fields, save searches, or share searches with your team—basic features you’d expect from a tool like this.</p> | 8 <p>Amplemarket offers a wide array of channels to customise your experience. Most of these related to Duo, its AI sales copilot. To get the most out of the product, you're able to customise which buying/market signals are relevant to you, define personas & ICPs and also provide clear definitions of you and your competitors (and where your edge lies).</p> |
| Ease of Setup | 5 <p>Though 6sense gates most of its pricing tiers behind a sales call, they do offer a limited self-serve free trial with a limited range of features. When tested, we found the platform reasonably simple to set up and onboard into. Additionally, the lack of any kind of native outbound functionality means that there isn't much further integration or customization work that needs to be done either.</p> | 3 <p>Frustratingly, Amplemarket does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial. Once access was granted, we found the platform very simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas, competitors etc. for their Duo AI system) that can take several days to complete.</p> |
| Customer Support | 4 <p>There’s no in-platform help, which is disappointing. 6sense claims to offer a support portal and help center through a separate site called RevCity, but we were shown an error message when attempting to login to the platform.</p> | 4 <p>You can contact Amplemarket's customer support via a chat widget inside its web app. When tested, we found the initial AI chatbot to be unhelpful, and reluctant to pass over to a human agent. Multiple users also report dissatisfaction with the speed and helpfulness of Amplemarket's human agents. However, its help centre documentation and 'university' guides are very rich and well laid out, answering most questions we had about the product.</p> |
| Integratability | 4 <p>6sense offers native integrations with popular CRMs like Salesforce and HubSpot, as well as sales engagement platforms like Salesloft. However, it lacks key integrations with tools like Zapier or Outreach, which are widely used in sales workflows. While it does provide an API, relying on this for custom integrations may not suit every team.</p> | 4 <p>Amplemarkets array of integrations covers the basics. It offers integrations with major CRMs (Salesforce, Hubspot) as well as automation platforms like Zapier. We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly. However, we would also liked to have seen integrations with external sales engagement platforms such as Salesloft or Outreach.</p> |
| Ease of Migration | 7 <p>6sense allows you to export both contact and company data via self-serve functionality. It also offers a well-documented API for businesses that want to interact with its database programmatically.</p> | 6 <p>Amplemarket provides self-serve export functionality within its web app. <span style="color: rgb(0, 0, 0);">We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly.</span></p> |
