| Functionality | 4 <p>At its core, 6sense Revenue for Sales is just a contact database. While the predictive AI feature may help identify in-market buyers, the filtering options are rather standard. An exception is that you can track website engagement on 6sense to see how your prospects are engaging with you. Beyond that, there’s no additional functionality—you can’t even send emails directly from the platform.</p> | 6 <p>Unlike many products in this market, Snov.io is more than just a database - it bundles in a outbound sequencing tool and a CRM too. Whilst its email/LinkedIn automation toolkit is well executed, its prospecting functionality leaves a lot to be desired - missing key pieces of data such as phone numbers, buyer intent signals and technographic data.</p> |
| Ease of Use | 3 <p>For a tool with limited functionality, 6sense still manages to introduce unnecessary friction. The use of overly technical jargon like "Technographics" instead of "tech stack" or "Psychographics" instead of "keywords" feels needlessly complicated. Basic workflows, like creating a new list after bulk-selecting contacts, are clunky. Even small tasks, such as unlocking email details, require you to click on them one by one—a frustrating and time-consuming process.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Despire its range of features, Snov.io's web app is intuitive and easy to navigate. It's core prospecting interfaces are relatively familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</span></p> |
| Look and feel | 4 <p>6sense is a functional, no-frills database. While the information is laid out clearly and organized well, performance is a letdown. Pages can take up to 5 seconds to load, which disrupts the overall experience.</p> | 6 <p>Snov.io's interface is modern and well presented. When tested, we find its search pages to load quickly, often under 2 seconds. However, the use of bright colours throughout the interface can be a little overwhelming at times.</p> |
| Customisability | 2 <p>Customization options are extremely limited. The platform only allows you to create custom lists. You can’t add custom fields, save searches, or share searches with your team—basic features you’d expect from a tool like this.</p> | 5 <p>Snov.io offers a handful of channels for customising your experience with the product. The ability to create custom fields for leads and also customise how lists are presented are particularly helpful. However, we were slightly disappointed to see a lack of some enterprise friendly features such as the ability to assign custom territories to specific sales agents.</p> |
| Ease of Setup | 5 <p>Though 6sense gates most of its pricing tiers behind a sales call, they do offer a limited self-serve free trial with a limited range of features. When tested, we found the platform reasonably simple to set up and onboard into. Additionally, the lack of any kind of native outbound functionality means that there isn't much further integration or customization work that needs to be done either.</p> | 8 <p>Snov.io offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound functionality was relatively trivial too meaning that it does not take long to get the most out of the platform.</p> |
| Customer Support | 4 <p>There’s no in-platform help, which is disappointing. 6sense claims to offer a support portal and help center through a separate site called RevCity, but we were shown an error message when attempting to login to the platform.</p> | 3 <p>You can contact Snov.io's support agents via a live chat widget within their web app. When tested, we find it relatively quick to get a hold of an agent (<10 mins). However, support agents were often unhelpful and often resorted to sharing unhelpful help centre articles instead of addressing questions directly.</p> |
| Integratability | 4 <p>6sense offers native integrations with popular CRMs like Salesforce and HubSpot, as well as sales engagement platforms like Salesloft. However, it lacks key integrations with tools like Zapier or Outreach, which are widely used in sales workflows. While it does provide an API, relying on this for custom integrations may not suit every team.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Snov.io provides a number of integrations with popular CRMs (Salesforce, Hubspot), email platforms (GMail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Snov.io's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft</span></p> |
| Ease of Migration | 7 <p>6sense allows you to export both contact and company data via self-serve functionality. It also offers a well-documented API for businesses that want to interact with its database programmatically.</p> | 6 <p><span style="background-color: rgb(255, 255, 255); color: rgb(33, 33, 33);">Snov.io offers self serve export functionality within its web app to CSV, XLSX, or Google Sheets formats. Additionally, it offers an API to customers on their higher tiers which can be used to </span><span style="color: rgb(0, 0, 0);">interact with Snov.io's database directly.</span></p> |
