| Functionality | 6 <p>ActiveCampaign is a fairly basic email outbound tool that also packages a decently strong native CRM. As such if these are the areas you're focused on, then the tool covers the basics well. However, it lacks any kind of native prospecting database and offers no support for core channels such as phone outbound - so if you need these, you're better off looking elsewhere.</p> | 5 <p>Woodpeckers functionality is quite basic. From a channel perspective, you're only really getting email and SMS support (LinkedIn requires an external integration). And though we appreciated the native prospecting database, we found it to be very simplistic and of fairly low quality.</p> |
| Ease of Use | 7 <p><span style="color: rgb(0, 0, 0);">It would take an average small business employee less than an hour to properly figure out the functionalities of this software - a great learning curve if you ask us. The layout is also extremely intuitive, making this a beginner-friendly piece of software.</span></p> | 6 <p>Given its limited functionality, Woodpecker is broadly a simple tool to use. Our only complaint is that many of its interfaces were unintuitive and non-standard (such as its main sequence building interface and its prospecting database interface).</p> |
| Look and feel | 4 <p><span style="color: rgb(0, 0, 0);">We found ActiveCampaign's interface to generally be intuitive, especially with regards to sequencing and email drafting. However, the frustratingly slow loading times (more than 4 seconds in many cases) can be a real deal-breaker.</span></p> | 4 <p>Woodpecker's design aesthetic, though modern and light, does feel somewhat unusual. There's a lot of whitespace on pages meaning you'll need to scroll a lot to use the product - it's definitely not for power users. Additionally, interfaces were often unusual and unintuitive to use.</p> |
| Customisability | 5 <p><span style="color: rgb(0, 0, 0);">ActiveCampaign offers the usual channels around customization including things like setting up custom workflows, using their AI to draft sequences etc. However, we would like to see more granularity when it comes to making custom reports and dashboards from an analytics perspective.</span></p> | 3 <p>Woodpecker doesn't offer many avenues for customization. We would like to have seen more on offer from both an analytics and reports point of view but also we would like ot have seen more AI integration across the product too.</p> |
| Ease of Setup | 6 <p>ActiveCampaign offers a self-serve trial – it takes around 10-20 minutes to finish basic setup, and fully customising workflows takes 1-2 days at most. We especially appreciated how easy it was to use AI to draft sequences and emails despite the lack of proper templates.</p> | 7 <p>Woodpecker offers a self-serve trial meaning you can sign up and use the product with little to no friction. Additionally, given the simplicity of the overall feature set, it only takes around an hour to set the whole product up with few avenues for additional customization beyond that.</p> |
| Customer Support | 8 <p>The primary channel for support is live chat. When tested, we found response times to be swift (when in working hours which are <span style="color: rgb(0, 0, 0);">3am-11pm CT) and helpful. Additionally, ActiveCampaign also provide a decent support centre too.</span></p> | 6 <p>Woodpecker primarily offers customer support via a live chat widget inside its web app. When tested, agents were helpful and answered questions concisely, however, response times varied from 30 minutes to hours in some cases.</p> |
| Integratability | 7 <p>ActiveCampaign offers a fairly large array of integrations which covers most of the tooling you'd expect (HubSpot is notably absent). That being said, we would like to have seen native integrations with more prospecting databases such as Apollo (though this can be configured through an automation platform like Zapier).</p> | 5 <p>Woodpecker offers integrations with some CRMs such as HubSpot and Pipedrive as well as connectors such as Zapier. We would like to have seen more native integrations with alternative prospecting databases such as Apollo.</p> |
| Ease of Migration | 6 <p>ActiveCampaign offers self serve export functionality directly within its web app. Additionally, it offers an API through which you can interact with data on the platform programatically too.</p> | 5 <p>Woodpecker offers self-serve export functionality from within its web app for contact and analytics data.</p> |
