| Functionality | 3 <p>Ada’s positioning as an AI agent for customer support does mean that its overall feature set as a stand-alone customer support platform is lacking. Though Ada’s AI agent acts as a strong and easy to configure first line of defence, you’ll still need to manage handoffs to real agents elsewhere (which often means paying separately for other helpdesk platforms such as Zendesk). Additionally, you’ll find other common features, such as the ability to build your own help centre/knowledge base, missing in Ada. It’s something which you’re expected to build elsewhere, and provide as a source of training material into Ada. </p> | 8 <p>Front offers most of the support functions that small and medium-sized businesses need, including live chat, email, and integration with channels like Facebook, Instagram, and Telegram. It also features a help center, comprehensive AI, automation, and reporting tools. However, it lacks advanced features like the extensive chat customizability and automation of the likes of Intercom and Zendesk.</p> |
| Ease of Use | 3 <p>Given its AI-centric focus, we found Ada to be relatively easy to use on initial set up. It would take an average SMB employee a few hours to be complete the initial configuration and create a functional AI chatbot. However, when progressing to more advanced features, such as setting up processes for an AI agent to execute, we found Ada to be filled with unclear terminology and often confusing UI. Whilst this may be a byproduct of the relative novelty of configuring AI chatbots, we find Ada unintuitive to use if you’re looking to get the most out of the platform.</p> | 9 <p>Front is one of the most beginner-friendly and intuitive support platforms we've tested. There were many things that stood out to us. It's clear Front uses simple language as opposed to industry jargon. "SLA" is "reply time goals". Automation templates come with graphics to show you exactly what's happening.</p><p>From an agent perspective, replying to tickets is exactly the same as replying to emails, making the learning curve extremely gentle. The onboarding is also excellent, offering clear, step-by-step guidance for setting up the system.</p> |
| Look and feel | 5 <p>We find Ada’s high-level navigation to be modern and easy to use. However, chatbot configuration interfaces were often confusing and unclear with a less modern, dated feel to them. Additionally, whilst the web app was generally fast, some pages take 2-3 seconds to load.</p> | 8 <p>Front offers a visually appealing interface that is fast to load. The design is clean and modern, making it pleasant to use on a daily basis.</p> |
| Customisability | 7 <p>At present, Ada’s primary customer facing feature is its AI chatbot. Within which you can configure basic elements such as logos, buttons and colours. However, there are additional layers of customisation available in terms of the tone, greetings and responses of the chatbot itself. These are deeply customisable and offer businesses a way to set their chatbots apart from the typical responses you’d expect from first time interactions with non-AI chatbots from competitor platforms.</p> | 7 <p>Front offers a good level of customisability. Users can create custom fields, views, and reports. The live chat and help centre have standard customisation features, and there's a chatbot builder.</p><p>However, it lacks some advanced customization options like custom objects and custom actions. The level of customization available should be sufficient for most SMBs users, but power users might find it somewhat limiting. </p> |
| Ease of Setup | 4 <p>It's clear that though Ada does provide a self-serve free trial, that the product is designed to be experienced via a demo call. As such, we found the initial setup to be a little confusing, taking around 15 minutes or so. However, given its AI focus, we did appreciate the ease of certain features, for example, adding base knowledge is just a matter of pasting in links and Ada will parse and extract the relevant information.</p><p>To really get the most out of the platform, users will need to spend some time on configuring everything from tone to greetings of the chatbot - as such, full customization can take a week to put together.</p> | 8 <p>Despite it's power, we find Front to be one of the easiest tools to get started with in the sector. It offers a simple, self-serve free trial for their platform. Once in, the initial setup is very brief, taking less than 5 minutes. Connecting your first channels is a one-click process too across many core providers from social media sites like Facebook/X to email platforms like Gmail and Outlook.</p> |
| Customer Support | 7 <p>You can get support for Ada in two ways. The first, is via their own AI support agent. In testing we find it helpful for basic queries but ofte overy cautious in its responses and readily opts to hand off to a real agent. The second is via email - when tested, Ada's real agents were quick to reply (< 2 hours), knowledgeable and helpful.</p> | 4 <p>Front's customer support is somewhat limited. Unless you pay for the "Scale" plan ($100 per seat per month, minimum of 20 seats), you only get access to email support. However, when tested, we've found the Front support team to be helpful and responsive.</p> |
| Integratability | 5 <p><span style="color: rgb(0, 0, 0);">When tested, Ada doesn't yet have an extensive set of integrations compared to other CS tools. That being said, the majority of key integrations for larger businesses such as with Salesforce, are present.</span></p><p><span style="color: rgb(0, 0, 0);">We notice that whilst it's older rules based product offering did support a much wider array of integrations, these have yet to be ported over to its AI agent product.</span></p> | 8 <p>Front offers over 110 pre-built integrations. These cover a wide range of commonly used apps including CRMs (Pipedrive, HubSpot, Salesforce, Zoho), Project Management tools (Linear, Jira, Trello), and more. It also has an API for custom integrations.</p> |
| Ease of Migration | 5 <p>Whilst Ada does not offer a self-serve data export feature, it's data export API is rich and well documented and covers all the core areas of data you'd want and expect to export.</p> | 5 <p>Front's data export capabilities appear to be limited. While reports can be exported directly from Front, users need to contact support to export other data (e.g. conversations).</p> |
