| Functionality | 5 <p>Adapt.io provides all the basic functionality an SMB may need, with extensive contact discovery and company filtering options. Also, it has a chrome extension which allows you to integrate linkedin into your lead search. It offers quite a bit of depth in the US region.</p><p><br></p><p>There's a bit less customizability as compared to other tools since you can't add custom fields for contacts and don't have access to company news/context which other tools catering to larger businesses may offer. We would also say that it offers less AI automation as compared to other tools. Also, Adapt would definitely have to be used alongside an email automation tool since it doesn't allow you to send emails natively or set up email sequences.</p> | 4 <p>Hunter lacks many core features you'd hope to see from a lead generation platform. When it comes to prospect search, the first hurdle you'll face is the relatively small size of its database - this is due to the fact that they only source emails from public websites and do not cross-reference with any additional data sources. Additionally, many common prospecting filters were missing such as company revenue, contact job title and contact tenure. Finally, adjacent features around email engagement were also light on features meaning you'd likely need to pay separately for a dedicated outbound engagement platform.</p> |
| Ease of Use | 7 <p>Overall, the web app is quite easy to navigate and has an intuitive UI. <span style="color: rgb(0, 0, 0);"> It's core prospecting interfaces are familiar amongst competitors making it easy to pick up and its onboarding is relatively straight forward. It would take an average SMB employee less than 30 minutes to master its use.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Hunter's relatively limited feature set means that its web app is intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. However, one drawback is that its contact prospecting interface is non-standard amongst competitors making it harder to pick up. Overall, it would take an average SMB employee a few hours to master its use.</span></p> |
| Look and feel | 7 <p>Adapt.io has quite a simple UI and is easy to navigate. When tested, the search results and web pages were quite fast to load and all the information you need is in one place. However, a user may be slightly overwhelmed with the amount of data in front of them.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Hunter's web app is simple and easy to navigate. It's design aesthetic is minimalist and clean, something which is rare amongst tooling in the space. Additionally, when tested, we find it's search pages were generally fast to load. </span></p> |
| Customisability | 5 <p>The web app is customizable such that it allows you to make custom lists and share and save searches, however it may not cater to some options which bigger businesses may be looking for like creating custom fields for contacts or to manage and assign territories. Based on this, Adapt.io seems better suited to smaller SMB's with a moderate prospecting volume.</p> | 4 <p><span style="color: rgb(0, 0, 0);">While Hunter offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> |
| Ease of Setup | 8 <p>Adapt offers a 7-day, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <15 mins). Additionally, we found that fully customizing the tool would not take long either given the lack of any native sequencing functionality.</p> | 9 <p>Hunter offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <5 mins). Additionally, connecting email addresses to their outbound feature was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> |
| Customer Support | 8 <p>Adapt.io's main customer support platform is an in-built chat app which connects you with team members relatively quickly. When testing, we saw a response time between 2-30 minutes.</p> | 7 <p>You can contact a support agent via a live chat widget inside Hunter's web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Hunter provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> |
| Integratability | 7 <p>Adapt.io natively integrates with quite a few key CRMs (HubSpot., Salesforce) and you can use their API to add any further customizations which may not be natively supported.</p> | 4 <p><span style="color: rgb(0, 0, 0);">Hunter provides a number of integrations with popular CRMs (Salesforce, Hubspot), email clients (Gmail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Hunter's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft. </span></p> |
| Ease of Migration | 7 <p>Adapt.io allows you to export contacts into a csv file or directly onto other CRMs, taking away the manual labour involved in the process.</p> | 7 <p>Hunter offers self-serve export functionality within its web app.</p><p>Additionally, Hunter offers a well-documented API through which businesses are able to interact with their database directly.</p> |
