| Functionality | 8 <p>Amplemarket is very well rounded tool. It's sequencing functionality is near best in class, as is its prospecting database. Additionally, its AI features are amongst the best we've tested, proving to be legitimately useful and powerful.</p> | 7 <p>Close is primarily a CRM. That being said it does offer fairly strong multi-channel (email, phone, SMS) outbound capabilities. It's native dialer and adjacent functionalities are particularly strong. Additionally, given its focus as a CRM, it excels in areas such as pipeline tracking and deal management.</p> |
| Ease of Use | 8 <p><span style="color: rgb(0, 0, 0);">Amplemarket's interfaces are well designed and intuitive. It's core sequencing and prospecting interfaces are very familiar and easy to use.</span></p> | 7 <p>Though Close is focused on power users, we were pleased by how intuitive the platform is to use. It's core sequencing interface is very well presented and familiar. Additionally, even more advanced features such as call transcript analysis are very well presented and not overwhelming. It would take an average SMB employee around 30 minutes to master its use.</p> |
| Look and feel | 9 <p><span style="color: rgb(0, 0, 0);">When tested, we find Amplemarket to one of the best designed sales tools on the market. It's interfaces are minimalist, sleek and modern. We especially appreciated the keyboard shortcut options presented. When tested, its search pages were snappy and quick to load (often <1 second) and any AI interfaces which required time were well presented with beautiful loading animations.</span></p> | 8 <p>When compared with most tools in the sales engagement space, Close presents itself as one of the best designed and easiest to use tools on the market. Though lacking in colour, we appreciated its modern aesthetic and fast page load times.</p> |
| Customisability | 8 <p><span style="color: rgb(0, 0, 0);">Amplemarket offers a wide array of channels to customise your experience. Most of these related to Duo, its AI sales copilot. To get the most out of the product, you're able to customise which buying/market signals are relevant to you, define personas & ICPs and also provide clear definitions of you and your competitors (and where your edge lies).</span></p> | 8 <p><span style="color: rgb(0, 0, 0);">Close offers significant customization for fields, workflows, and pipeline stages. You can create custom data objects to track items beyond people and companies, such as partnerships. It also supports extremely granular custom filters to target contacts and leads when setting up sequences.</span></p> |
| Ease of Setup | 3 <p><span style="color: rgb(0, 0, 0);">Frustratingly, Amplemarket does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial. Once access was granted, we found the platform very simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas, competitors etc. for their Duo AI system) that can take several days to complete.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Close offers a free trial without need to speak to sales. Completing basic setup is simple, taking around 10 minutes to import contacts and set up pipelines. However, fully setting up the platform and upskilling your reps can take up to a week, given Close's powerful and rich outbound functionality.</span></p> |
| Customer Support | 6 <p><span style="color: rgb(0, 0, 0);">You can contact Amplemarket's customer support via a chat widget inside its web app. When tested, we found the initial AI chatbot to be unhelpful, and reluctant to pass over to a human agent. However, its help centre documentation and 'university' guides are very rich and well laid out, answering most questions we had about the product.</span></p> | 7 <p><span style="color: rgb(0, 0, 0);">You can only contact Close's support team via email, however the team is often helpful and replies within 15 minutes. Close also offers a lot of helpful onboarding guidance and high quality self-help resources.</span></p> |
| Integratability | 4 <p><span style="color: rgb(0, 0, 0);">Amplemarkets array of integrations covers the basics. It offers integrations with major CRMs (Salesforce, Hubspot) as well as automation platforms like Zapier. We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly. However, we would also liked to have seen integrations with external prospecting databases such as Apollo.</span></p> | 4 <p>Close lacks native integrations with a lot of tools we'd like to have seen such as Apollo or other prospecting databases. That being said, we did appreciate the integration with Zapier through which you are able to connect to a much broader array of tooling.</p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Amplemarket provides self-serve export functionality within its web app. We were also pleased to see an API that allows businesses to interact with the platform programatically.</span></p> | 7 <p><span style="color: rgb(0, 0, 0);">Close allows users to export key data via self-serve. Export of most other data is also available via API or on request.</span></p> |
