| Functionality | 9 <p>Amplemarket is not a standalone lead generation database. Instead it's an all-in-one lead generation platform that bundles a comprehensive database (300M contacts), an email/LinkedIn sequencing tool and rich signal tracking capabilities. It's AI sales co-pilot, Duo, is worth calling out as when tested, we found its capabilities to be particularly comprehensive. Despite requiring some initial setup to define personas and tracking signals, Duo can find leads, craft custom outbound sequences and execute on them, all autonomously.</p> | 9 <p>As a lead generation platform, Apollo is mature, rounded and feature rich. It covers the basics well - including a large contact database, strong email verification and granular prospecting and lead scoring tooling.</p><p>Additionally, its adjacent functionalities are also well executed. For example, its outbound sequencing feature is powerful and well integrated. Additionally, small AI touches are well dispersed across the platform - such as a native call transcription and summarisation bot for prospect meetings.</p> |
| Ease of Use | 6 <p>Amplemarket's interfaces are well designed and intuitive. It's core prospecting experience is familiar and easy to use. Additionally, its email sequencing tool is also well laid out and easy to grasp. However, importing contacts into sequences - a key workflow - is extremely clunky.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Apollo's web app is intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. It's core prospecting interfaces are familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</span></p> |
| Look and feel | 9 <p>When tested, we find Amplemarket to one of the best designed sales tools on the market. It's interfaces are minimalist, sleek and modern. We especially appreciated the keyboard shortcut options presented. When tested, its search pages were snappy and quick to load (often <1 second) and any AI interfaces which required time were well presented with beautiful loading animations.</p> | 7 <p>Apollo's web app is relatively simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load.</p><p>However, given its feature richness some views were cramped and overflowing with information. For example, its company profile view is cluttered with valuable information like recent news flow hidden in unintuitive areas.</p> |
| Customisability | 8 <p>Amplemarket offers a wide array of channels to customise your experience. Most of these related to Duo, its AI sales copilot. To get the most out of the product, you're able to customise which buying/market signals are relevant to you, define personas & ICPs and also provide clear definitions of you and your competitors (and where your edge lies).</p> | 7 <p>There are a number of ways to customise your experience with Apollo, including basic channels such as creating custom lists, custom searches (which you can share with team mates) and defining criteria for lead scoring. There are also some deeper levels which you can customise such as providing the platform with context about your business and what you are selling - this information will then be used by their AI when drafting email sequences for example.</p> |
| Ease of Setup | 3 <p>Frustratingly, Amplemarket does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial. Once access was granted, we found the platform very simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas, competitors etc. for their Duo AI system) that can take several days to complete.</p> | 6 <p>Unlike many of similar products of this scale, Apollo offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). However, given then feature breadth that Apollo offers, it can take a lot of time to fully customize the experience. For example - most customers will still need to connect CRMs and customize Apollo's AI 'power-ups' to suit their needs.</p> |
| Customer Support | 4 <p>You can contact Amplemarket's customer support via a chat widget inside its web app. When tested, we found the initial AI chatbot to be unhelpful, and reluctant to pass over to a human agent. Multiple users also report dissatisfaction with the speed and helpfulness of Amplemarket's human agents. However, its help centre documentation and 'university' guides are very rich and well laid out, answering most questions we had about the product.</p> | 8 <p>You can contact a support agent via a live chat widget inside Apollo's web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Apollo provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> |
| Integratability | 4 <p>Amplemarkets array of integrations covers the basics. It offers integrations with major CRMs (Salesforce, Hubspot) as well as automation platforms like Zapier. We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly. However, we would also liked to have seen integrations with external sales engagement platforms such as Salesloft or Outreach.</p> | 9 <p>Apollo offers a large range of native integrations built by either them or their partners. These include ones with<span style="color: rgb(0, 0, 0);"> popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft), email clients (Gmail, Outlook) and automation platforms like Zapier. </span></p> |
| Ease of Migration | 6 <p>Amplemarket provides self-serve export functionality within its web app. <span style="color: rgb(0, 0, 0);">We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Apollo offers self-serve export functionality for contacts directly within their web app. High export limits are also available for larger enterprises depending on what plan you are on.</span></p><p><span style="color: rgb(0, 0, 0);">Additionally, Apollo offers a well-documented API through which businesses are able to interact with their database directly.</span></p> |
