| Functionality | 9 <p>Amplemarket is not a standalone lead generation database. Instead it's an all-in-one lead generation platform that bundles a comprehensive database (300M contacts), an email/LinkedIn sequencing tool and rich signal tracking capabilities. It's AI sales co-pilot, Duo, is worth calling out as when tested, we found its capabilities to be particularly comprehensive. Despite requiring some initial setup to define personas and tracking signals, Duo can find leads, craft custom outbound sequences and execute on them, all autonomously.</p> | 4 <p>Hunter lacks many core features you'd hope to see from a lead generation platform. When it comes to prospect search, the first hurdle you'll face is the relatively small size of its database - this is due to the fact that they only source emails from public websites and do not cross-reference with any additional data sources. Additionally, many common prospecting filters were missing such as company revenue, contact job title and contact tenure. Finally, adjacent features around email engagement were also light on features meaning you'd likely need to pay separately for a dedicated outbound engagement platform.</p> |
| Ease of Use | 6 <p>Amplemarket's interfaces are well designed and intuitive. It's core prospecting experience is familiar and easy to use. Additionally, its email sequencing tool is also well laid out and easy to grasp. However, importing contacts into sequences - a key workflow - is extremely clunky.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Hunter's relatively limited feature set means that its web app is intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. However, one drawback is that its contact prospecting interface is non-standard amongst competitors making it harder to pick up. Overall, it would take an average SMB employee a few hours to master its use.</span></p> |
| Look and feel | 9 <p>When tested, we find Amplemarket to one of the best designed sales tools on the market. It's interfaces are minimalist, sleek and modern. We especially appreciated the keyboard shortcut options presented. When tested, its search pages were snappy and quick to load (often <1 second) and any AI interfaces which required time were well presented with beautiful loading animations.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Hunter's web app is simple and easy to navigate. It's design aesthetic is minimalist and clean, something which is rare amongst tooling in the space. Additionally, when tested, we find it's search pages were generally fast to load. </span></p> |
| Customisability | 8 <p>Amplemarket offers a wide array of channels to customise your experience. Most of these related to Duo, its AI sales copilot. To get the most out of the product, you're able to customise which buying/market signals are relevant to you, define personas & ICPs and also provide clear definitions of you and your competitors (and where your edge lies).</p> | 4 <p><span style="color: rgb(0, 0, 0);">While Hunter offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> |
| Ease of Setup | 3 <p>Frustratingly, Amplemarket does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial. Once access was granted, we found the platform very simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas, competitors etc. for their Duo AI system) that can take several days to complete.</p> | 9 <p>Hunter offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <5 mins). Additionally, connecting email addresses to their outbound feature was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> |
| Customer Support | 4 <p>You can contact Amplemarket's customer support via a chat widget inside its web app. When tested, we found the initial AI chatbot to be unhelpful, and reluctant to pass over to a human agent. Multiple users also report dissatisfaction with the speed and helpfulness of Amplemarket's human agents. However, its help centre documentation and 'university' guides are very rich and well laid out, answering most questions we had about the product.</p> | 7 <p>You can contact a support agent via a live chat widget inside Hunter's web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Hunter provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> |
| Integratability | 4 <p>Amplemarkets array of integrations covers the basics. It offers integrations with major CRMs (Salesforce, Hubspot) as well as automation platforms like Zapier. We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly. However, we would also liked to have seen integrations with external sales engagement platforms such as Salesloft or Outreach.</p> | 4 <p><span style="color: rgb(0, 0, 0);">Hunter provides a number of integrations with popular CRMs (Salesforce, Hubspot), email clients (Gmail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Hunter's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft. </span></p> |
| Ease of Migration | 6 <p>Amplemarket provides self-serve export functionality within its web app. <span style="color: rgb(0, 0, 0);">We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly.</span></p> | 7 <p>Hunter offers self-serve export functionality within its web app.</p><p>Additionally, Hunter offers a well-documented API through which businesses are able to interact with their database directly.</p> |
