| Functionality | 9 <p>Amplemarket is not a standalone lead generation database. Instead it's an all-in-one lead generation platform that bundles a comprehensive database (300M contacts), an email/LinkedIn sequencing tool and rich signal tracking capabilities. It's AI sales co-pilot, Duo, is worth calling out as when tested, we found its capabilities to be particularly comprehensive. Despite requiring some initial setup to define personas and tracking signals, Duo can find leads, craft custom outbound sequences and execute on them, all autonomously.</p> | 7 <p>ZoomInfo is not a rounded lead generation tool. Instead its best viewed as a very powerful lead generation platform - its contact database is one of the largest and most accurate on the market and its intent data, filtering granularity and data richness is second to none. However, it lacks any kind of email sequencing functionality meaning you'll still need to pay separately for a dedicated CRM/engagement platform. It's worth noting, though, that you can still make phone calls directly from the platform.</p> |
| Ease of Use | 6 <p>Amplemarket's interfaces are well designed and intuitive. It's core prospecting experience is familiar and easy to use. Additionally, its email sequencing tool is also well laid out and easy to grasp. However, importing contacts into sequences - a key workflow - is extremely clunky.</p> | 4 <p>ZoomInfo does not provide any kind of self-serve onboarding. Instead, it makes you jump through a series of video calls with sales agents just to trial the platform. Despite this, its search interfaces are familiar and intuitive to use. Additionally, profiles and company pages are well laid out, managing a vast amount of information well.</p><p>However, given the depth of functionality, some features were still not as intuitive as we'd like e.g. using its workflows automation feature. It would take an average SMB employee a full day to master the platforms use.</p> |
| Look and feel | 9 <p>When tested, we find Amplemarket to one of the best designed sales tools on the market. It's interfaces are minimalist, sleek and modern. We especially appreciated the keyboard shortcut options presented. When tested, its search pages were snappy and quick to load (often <1 second) and any AI interfaces which required time were well presented with beautiful loading animations.</p> | 4 <p>ZoomInfo has recently given many of its interfaces a facelift (most notably its core prospecting views). It's design aesthetic is modern, well laid out and intuitive. When tested, we also find its searches were very fast to load (often <2s).</p><p>However, as a result of its depth of features, some screens remain clunky with features hidden in confusing places. Additionally, the 'home screen' is extremely cluttered and overwhelming.</p> |
| Customisability | 8 <p>Amplemarket offers a wide array of channels to customise your experience. Most of these related to Duo, its AI sales copilot. To get the most out of the product, you're able to customise which buying/market signals are relevant to you, define personas & ICPs and also provide clear definitions of you and your competitors (and where your edge lies).</p> | 8 <p>ZoomInfo being an enterprise focused tool, is one of the most customisable products that we've tested in the sector. You can customise the layout of core screens such as the contacts and company tabs. You can also customise what columns are shown in search results when prospecting. Additionally, you're able to customise lead scoring algorithms, ICPs and much more to really tailor the setup to your needs.</p> |
| Ease of Setup | 3 <p>Frustratingly, Amplemarket does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial. Once access was granted, we found the platform very simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas, competitors etc. for their Duo AI system) that can take several days to complete.</p> | 1 <p>ZoomInfo is particularly difficult to get set up with. Frustratingly, they do not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through two sales demos before you are able to access their trial and even a end of trial feedback call! Once access was granted, we found the platform simple to set up initially, however, there are a lot of details you’ll want to customise (such as personas etc.) let alone integrations with external platforms that can take a week to fully configure.</p> |
| Customer Support | 4 <p>You can contact Amplemarket's customer support via a chat widget inside its web app. When tested, we found the initial AI chatbot to be unhelpful, and reluctant to pass over to a human agent. Multiple users also report dissatisfaction with the speed and helpfulness of Amplemarket's human agents. However, its help centre documentation and 'university' guides are very rich and well laid out, answering most questions we had about the product.</p> | 3 <p>When tested, ZoomInfo's primary method of support is via an account executive or sales agent. These agents, though helpful, often take over a day to respond and responses were often geared towards commercial goals rather than explicitly providing support. We were disappointed to see a lack of any kind of live chat widget embedded inside the web app. Additionally, ZoomInfo's help centre is one of the most overwhelming and hard to consume on the market.</p> |
| Integratability | 4 <p>Amplemarkets array of integrations covers the basics. It offers integrations with major CRMs (Salesforce, Hubspot) as well as automation platforms like Zapier. We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly. However, we would also liked to have seen integrations with external sales engagement platforms such as Salesloft or Outreach.</p> | 9 <p>ZoomInfo offers one of the largest array of native integrations of any product we've tested in the sector. The range covers almost everything you can imagine from popular CRMs (Salesforce, HubSpot) to sales engagement platforms (Salesloft, Outreach) to automation platforms (Zapier). It also offers an API to enterprise customers who need to interact with their database directly.</p> |
| Ease of Migration | 6 <p>Amplemarket provides self-serve export functionality within its web app. <span style="color: rgb(0, 0, 0);">We were also pleased to see an API that allows businesses to interact with Amplemarket's leads database directly.</span></p> | 7 <p>ZoomInfo provides self-serve export functionality directly within its web app which covers all relevant lists and data. It also lets you configure which pieces of data you'd like to export if choosing the CSV option. Additionally, it <span style="color: rgb(0, 0, 0);">also offers an API to enterprise customers who need to interact with their database directly.</span></p> |
