| Functionality | 8 <p>Amplitude offers comprehensive product analytics with particular strengths in behavioral cohort analysis, predictive analytics, and cross-platform journey mapping. Its Behavioral Graph technology differentiates it from competitors, though it lacks some specialized features like heatmaps found in more all-in-one solutions.</p> | 3 <p>Simple Analytics is a very lightweight web analytics product. As such it lacks many complex features you might want such as heatmaps or session replay. However, it does the basics well - page views, live visitor counts, referral source tracking etc.</p> |
| Ease of Use | 7 <p>Amplitude excels at making complex analytics accessible to non-technical users through intuitive interfaces and guided analysis capabilities. The platform effectively balances depth for data scientists with accessibility for business users, though the learning curve is steeper than with more focused competitors.</p> | 7 <p>Thanks to its relatively limited feature set - nearly all of Simple Analytics' features are accessible on one main dashboard. As such it would take an average SMB employee less than 20 mins to master its use.</p> |
| Look and feel | 5 <p>Amplitude's interface is polished, professional and highly scalable. The enterprise-oriented design emphasizes accessibility for diverse team members. Visualizations are sophisticated yet intuitive, with reasonable load times (4-5s) for complex dashboards—slightly slower than some competitors.</p> | 5 <p>Simple Analytics' design aesthetic is dark and fairly developer oriented. That being said, its core dashboard will feel very familiar and its data visualizations and graphs are easy to read. Our main complaint is that we faced delays on page load of up to 4 seconds in some instances.</p> |
| Customisability | 6 <p>Amplitude offers extensive customization options for metrics, reports, and dashboards. Its enterprise focus brings robust governance features for custom taxonomies and data definitions. That being said, it lacks the self-hosting flexibility of open-source alternatives.</p> | 4 <p>Beyond custom events, Simple Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</p> |
| Ease of Setup | 4 <p>Amplitude requires thoughtful implementation with strategic event planning and taxonomies. Though it offers automatic event capture, its clear that the tool is best used through manual instrumentation. While the initial setup demands more investment than some alternatives, this approach can yield better long-term analytics outcomes.</p> | 7 <p>Simple Analytics stays true to its name as it offers a very intuitive setup process - only requiring a simple script. We appreciated the offer of a self-serve free trial as well as a live demo to get a feel for the tool before installation.</p> |
| Customer Support | 6 <p>Amplitude's documentation is comprehensive and tailored to different user personas (albeit slightly hard to navigate), though community resources aren't as vibrant as those found in open-source ecosystems.</p> | 3 <p>Simple Analytics' developer documentation is not well presented. We specifically missed the presence of any kind of search bar at all meaning you'll need to trudge through dozens of pages if you're looking for something specific.</p> |
| Integratability | 8 <p>Amplitude offers one of the widest arrays of integrations covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. Their Amplitude Connect hub simplifies integration management, and their well-documented API enables programmatic interaction with the platform.</p> | 3 <p>Simple Analytics offers a fairly robust API through which you can interact with data as well as make platform changes. However, it offers little to no integrations beyond this.</p> |
| Ease of Migration | 8 <p>Amplitude provides robust data export capabilities including scheduled exports, direct data warehouse connections, and reverse ETL options. Its comprehensive API allows for programmatic data interaction too.</p> | 7 <p>Simple Analytics offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</p> |
