| Functionality | 7 <p>Despite Apollo primarily being a prospecting database, we were pleasantly surprised by the quality of its sales engagement feature set. On the email front, we were pleased to find a range of rich functionality including A/B testing, email warmup and support for inbox rotation. On the phone front, the native dialer and AI conversation analysis functionalities were stand out. If we were to call out an area which was lacking it would be on the richness of the sequences builder (complex branching logic is not possible) and also any kind of sales forecasting functionality it limited.</p> | 7 <p>Salesloft offers very rich and deep functionality in some areas but is completely lacking in others. Its sales forecasting, intent tracking and deal pipeline management features are class leading. However, you'll not find any kind of native contact database present, meaning you'll need to pay separately to source your leads elsewhere.</p> |
| Ease of Use | 6 <p>Apollo's web app is relatively simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load.</p><p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">Apollo's web app is generally intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. Our only complaint is that some of its sequence builder interfaces were slightly non-standard and therefore take a bit more time to get used to. On average, it would take an SMB employee less than 45 minutes to master its use.</span></p> | 6 <p>Salesloft's core interfaces are fairly intuitive to use and well presented. That being said, given the sheer breadth of functionality depth in some areas, some interfaces did feel overwhelming at times and somewhat information dense.</p> |
| Look and feel | 6 <p>Apollo's web app is relatively simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load.</p><p>However, some of its engagement centred interfaces were a bit clunky and overwhelming. For example, its sequence builder was unintuitive to use on initial glance.</p> | 6 <p>Salesloft's UI is fairly modern and intuitive. It's pages are quick to load and the product feels smooth to use.</p> |
| Customisability | 7 <p><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">From an engagement perspective, there are a number of customization options Apollo offers. For example, you can provide their AI with context about your business and targets which will then be used when drafting AI email sequences. Apollo's analytics dashboards are also extremely customizable and among some of the most granular we've tested.</span></p> | 7 <p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">From an engagement perspective, there are a number of customization options Salesloft offers. For example, you can provide their AI with context about your business and targets which will then be used across a range of touchpoints. Salesloft's analytics dashboards are also very customizable and among some of the most granular we've tested</span></p> |
| Ease of Setup | 6 <p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">Unlike many of similar products of this scale, Apollo offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins), especially if you're using google workspace to power your emails. However, given then feature breadth that Apollo offers, it can take a lot of time to fully customize the experience. For example - most customers will still need to connect CRMs and customize Apollo's AI 'power-ups' to suit their needs.</span></p> | 3 <p>Salesloft does not offer any kind of trial. Additionally, the product is not self-serve - meaning you'll have to hop on a minimum of two calls with sales representatives before you can even try the tool.</p> |
| Customer Support | 8 <p>Apollo offers support via a live chat widget within its web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Apollo provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> | 7 <p>Salesloft primarily offers customer support via two channels - traditional support tickets and live chat. They also offer a very rich and comprehensive help centre which should be able to answer most questions.</p> |
| Integratability | 7 <p>Though Apollo offers a very large integrations marketplace, its clear that most integrations are geared not towards using Apollo as a sales engagement tool, but rather as a prospecting database. As such, some integrations such as document signing platforms were missing. That being said, all the core integrations including CRMs (Salesforce, HubSpot) and automation platforms (Zapier) were present.</p> | 9 <p>Salesloft is one of the best integrated tools on the market. It offers strong integrations with core CRM platforms, automation platforms like Zapier, email providers and also ad-hoc services like document signing platforms and prospecting databases.</p> |
| Ease of Migration | 6 <p>Apollo offers self-serve export functionality for contacts directly within their web app. High export limits are also available for larger enterprises depending on what plan you are on.</p><p>Additionally, Apollo offers a well-documented API through which businesses are able to interact with their database directly.</p> | 6 <p>Salesloft offers self-serve export functionality for contact lists and analytics data within its web app. It also offers a well documented API through which you can interact with data in Salesloft programatically.</p> |
