| Functionality | 9 <p>As a lead generation platform, Apollo is mature, rounded and feature rich. It covers the basics well - including a large contact database, strong email verification and granular prospecting and lead scoring tooling.</p><p>Additionally, its adjacent functionalities are also well executed. For example, its outbound sequencing feature is powerful and well integrated. Additionally, small AI touches are well dispersed across the platform - such as a native call transcription and summarisation bot for prospect meetings.</p> | 4 <p>Hunter lacks many core features you'd hope to see from a lead generation platform. When it comes to prospect search, the first hurdle you'll face is the relatively small size of its database - this is due to the fact that they only source emails from public websites and do not cross-reference with any additional data sources. Additionally, many common prospecting filters were missing such as company revenue, contact job title and contact tenure. Finally, adjacent features around email engagement were also light on features meaning you'd likely need to pay separately for a dedicated outbound engagement platform.</p> |
| Ease of Use | 7 <p><span style="color: rgb(0, 0, 0);">Apollo's web app is intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. It's core prospecting interfaces are familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Hunter's relatively limited feature set means that its web app is intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. However, one drawback is that its contact prospecting interface is non-standard amongst competitors making it harder to pick up. Overall, it would take an average SMB employee a few hours to master its use.</span></p> |
| Look and feel | 7 <p>Apollo's web app is relatively simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load.</p><p>However, given its feature richness some views were cramped and overflowing with information. For example, its company profile view is cluttered with valuable information like recent news flow hidden in unintuitive areas.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Hunter's web app is simple and easy to navigate. It's design aesthetic is minimalist and clean, something which is rare amongst tooling in the space. Additionally, when tested, we find it's search pages were generally fast to load. </span></p> |
| Customisability | 7 <p>There are a number of ways to customise your experience with Apollo, including basic channels such as creating custom lists, custom searches (which you can share with team mates) and defining criteria for lead scoring. There are also some deeper levels which you can customise such as providing the platform with context about your business and what you are selling - this information will then be used by their AI when drafting email sequences for example.</p> | 4 <p><span style="color: rgb(0, 0, 0);">While Hunter offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> |
| Ease of Setup | 6 <p>Unlike many of similar products of this scale, Apollo offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). However, given then feature breadth that Apollo offers, it can take a lot of time to fully customize the experience. For example - most customers will still need to connect CRMs and customize Apollo's AI 'power-ups' to suit their needs.</p> | 9 <p>Hunter offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <5 mins). Additionally, connecting email addresses to their outbound feature was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> |
| Customer Support | 8 <p>You can contact a support agent via a live chat widget inside Apollo's web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Apollo provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> | 7 <p>You can contact a support agent via a live chat widget inside Hunter's web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Hunter provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> |
| Integratability | 9 <p>Apollo offers a large range of native integrations built by either them or their partners. These include ones with<span style="color: rgb(0, 0, 0);"> popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft), email clients (Gmail, Outlook) and automation platforms like Zapier. </span></p> | 4 <p><span style="color: rgb(0, 0, 0);">Hunter provides a number of integrations with popular CRMs (Salesforce, Hubspot), email clients (Gmail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Hunter's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft. </span></p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Apollo offers self-serve export functionality for contacts directly within their web app. High export limits are also available for larger enterprises depending on what plan you are on.</span></p><p><span style="color: rgb(0, 0, 0);">Additionally, Apollo offers a well-documented API through which businesses are able to interact with their database directly.</span></p> | 7 <p>Hunter offers self-serve export functionality within its web app.</p><p>Additionally, Hunter offers a well-documented API through which businesses are able to interact with their database directly.</p> |
