| Functionality | 7 <p>Attio offers simple, intuitive CRM functionality that ticks the boxes for most SMBs. Beyond the essentials like contact and pipeline management, it stands out with some standout features: a slick Chrome extension for effortless one-click contact addition from LinkedIn/X, impressive data enrichment, and AI-powered workflow automation. They’ve even recently added email sequencing and phone calling (via an integration) into the mix.</p><p>That said, there are a few missing pieces that sales teams might notice - like native lead capture from website forms.</p> | 3 <p>Twenty is more of a sophisticated customer database, rather than a CRM. It only offers basic features like contact storage, communication tracking, pipeline management, and task creation. However, it lacks email, call, analytics, and automation capabilities.</p> |
| Ease of Use | 8 <p>Attio offers one of the best-in-class user experience for its core functionality. Key workflows such as creating pipelines, adding contacts to Attio via its extension and moving contacts to lists are highly intuitive, and available via keyboard shortcuts.</p><p>However, we found Attio's automation and reporting modules less intuitive and complex, since they're more powerful and flexible than the average CRM.</p> | 8 <p>With minimal features and keyboard shortcuts, Twenty is generally intuitive and quick to navigate. However, some key workflows can be more complex for non-technical users. E.g. assigning a deal owner requires configuring "relation types" in the data model settings.</p> |
| Look and feel | 10 <p><span style="color: rgb(9, 9, 11);">Attio is one of the most visually appealing CRMs we've come across. We love the clean and blazingly fast UI, and page loads are +20% faster than the majority of other CRMs on the markets. Its pages are also beautifully colour-coded and accompanied by emojis, making it a joy to use.</span></p> | 8 <p>Inspired by Notion, Twenty feels modern and premium. Interactions are sleek, and pages load quickly (1-2 seconds).</p> |
| Customisability | 9 <p>Attio is a highly flexible CRM designed to meet the needs of any teams. It allows you to create custom data objects (on top of the standard "people" and "companies"), fully customisable pipelines, automation flows, highly customisable reports, and workspaces for any and all kinds of use cases (e.g. marketing, recruiting, project management).</p> | 9 <p>Being open-source, you can fully customize Twenty if you have the technical know-how. Even out-of-the-box, you can configure the data model, add custom objects, and create custom views. However, by default, it lacks some data storage types like checkboxes and formulas.</p> |
| Ease of Setup | 8 <p>Attio offers a generous, self-serve free tier —up to 3 users and fully self-serve. Thanks to Attio's familiar spreadsheet-like layout, we found the initial setup to be extremely simple. It took less than 5 minutes to set up, and connecting our email was as simple as a few clicks, with all our contacts syncing automatically. That said, if you want to dive deeper and fully customize the platform, expect to spend 1-2 days exploring Attio’s incredibly flexible automation and reporting tools.</p> | 4 <p>Twenty offers a self-serve free trial. Thanks to Twenty's familiar spreadsheet-like layout, we found the initial setup to be extremely simple (taking <5 mins). You can connect your email with a few clicks, and all your contacts sync automatically. With that said, fully customising the platform can take a long time & technical effort, since Twenty's open-source nature means you can adapt Twenty to your exact business needs with code. </p> |
| Customer Support | 10 <p>Attio offers in-app live chat with live, human agents who are very quick to respond (within a few minutes) and always goes above and beyond with personalised screenshots and explanations!</p> | 7 <p>You can contact support via live chat within the platform, with responses typically within an hour. However, its documentation is basic and geared more towards technical teams.</p> |
| Integratability | 4 <p>Attio has a few pre-built integrations with a handful of the most common software tools (e.g. Gmail, Outlook, Slack, Mailchimp). But, in the main, Attio pushes you to build your own integrations using Zapier, Make or its API. </p> | 8 <p>Twenty CRM has no pre-built integrations; you'll need to use its API or Zapier. However, its API is flexible and powerful, enabling seamless integrations with most systems.</p> |
| Ease of Migration | 8 <p>Attio allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> | 8 <p>You can export key information, including contacts and custom objects, to CSV. Its API also allows for seamless data export.</p> |
