Avoma and Clari Copilot serve distinctly different segments of the conversation intelligence market. Avoma is better suited to smaller teams and organizations needing quick implementation and readily available support, with its frictionless setup process and strong customer support. Conversely, Clari Copilot is ideal for enterprise-level organizations with mature sales processes, offering superior customization, better ease of use for large teams, and more sophisticated conversation capture capabilities. The choice between the two largely depends on organizational maturity and resources available for implementation.
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Avoma vs Clari Copilot - Comparison 2025
Avoma vs. Clari Copilot
Last updated on
Reviewed by Paddy Stobbs
Stackfix Co-Founder & CEO
Advantages of Avoma
Avoma is significantly better at customer support than Clari Copilot
Avoma is much easier to set up than Clari Copilot
Advantages of Clari Copilot
Clari Copilot is substantially better at conversation capture and analysis than Avoma
Unlike Avoma's basic transcription capabilities, Clari Copilot offers multi-language transcription with custom vocabulary rules and industry-specific jargon adaptation. This is crucial for global enterprises needing accurate conversation capture in specific verticals.
Clari Copilot has superior ease of use compared to Avoma
Clari Copilot offers better customization capabilities than Avoma
Avoma is best for
- Businesses with less mature sales teams seeking AI-driven coaching and comprehensive note-taking
- Who need comprehensive meeting documentation with intelligent summaries and follow-ups
- And/or who need to share customer conversations across their organization
Clari Copilot is best for
- Businesses with mature enterprise sales teams and expert RevOps seeking data-driven revenue optimization
- Who need to extract actionable insights from sales conversations to improve forecasting accuracy
- And/or who need comprehensive sales coaching through deal analysis and best practice sharing
Avoma is less good for
- Businesses with established sales processes who need a modern, streamlined interface
- Who need real-time coaching capabilities
- And/or who need advanced deal risk analysis
Clari Copilot is less good for
- Businesses without a data-driven sales culture and expert RevOps team to manage setup
- Businesses with limited RevOps resources or without dedicated enablement teams
- Who need quick implementation without extensive customization
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Avoma
Clari Copilot
Pricing, features & ratings
 Avoma Starting at $290Billed monthly |  Clari Copilot |
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| Stackfix Verdict | ||
|---|---|---|
| Functionality | 6 <p>Unusually among revenue intelligence and sales coaching platforms, Avoma includes a scheduler in all paid subscriptions. In case you don't already use a standalone scheduler or a scheduling feature in your lead generation platform, this could be a great value-add.</p><p>Call recording, transcription and information extraction is excellent, including abstraction to pre-configured and custom sales frameworks and drafting of follow-up messaging.</p><p>We noticed that the engineering team is constantly updating the product - we noticed alerts to refresh the page due to an update. We love to see this because this is the essence of SaaS.</p> | 8 <p><span style="color: rgb(0, 0, 0);">Clari Copilot is a leader in capturing data from recorded conversations, and anchoring it in business context. Understanding customers and revenue goes beyond simply tracking activity and into following the pipeline via customers' business priorities. You can seamlessly offer and request feedback and coaching on customer meetings and sync forecast updates in both directions with your CRM.</span></p> |
| Ease of Use | 4 <p>Scheduling a meeting is intuitive since it happens through the calendar integration. Beyond that we found that navigating a fairly busy user interface is a steep learning curve.</p> | 8 <p>Assuming a good setup, the platform is intuitive to use - for recording and reviewing meetings, for hands-on and AI-driven feedback, providing coaching and real-time battlecards driven by key words and phrases that matter to you and your customers.</p> |
| Look and feel | 4 <p>With multiple scrolling panels on each page, Avoma has a somewhat dated feel, and page loads are quite slow. We did find that once we knew where we were looking, the layout made sense. Still we'd love to see the pages less 'busy'</p> | 8 <p><span style="color: rgb(0, 0, 0);">There is a lot of information on screen at any time, but the layout never feels heavy or busy. Loading new views is quick</span></p> |
| Customisability | 6 <p>We like how you can customize elements such as the sales frameworks, and which topics and keywords are visible in the interface. You can also customize coaching by focusing a trend analysis on what is relevant to your business and your customer interactions. This can help reps to 'speak the same language as their customers.</p> | 8 <p><span style="color: rgb(0, 0, 0);">The greatest value comes from customizing the platform to be relevant to your organization's processes, CRM set-up and business context.</span></p> |
| Ease of Setup | 8 <p>We had a frictionless process to get started on the 14 day trial for the full-feature ('Revenue Intelligence') tier. No need to book a demo or speak to a rep, nor to enter payment details. After 14 days the account reverts to a 'Basic' free account for view-only. Requesting a demo was a breeze, and we scheduled directly with the rep's calendar. For revenue intelligence features to work fully there's additional set-up required at the Admin level between Avoma and the CRM.</p> | 2 <p>The expected trade-off when you have a highly custom tool for your needs. Realistically you will need expert RevOps leaders inhouse and some help from Clari's services team over the course of days and weeks while you customize the setup releative to your CRM, playbook, customers and industry.</p> |
| Customer Support | 9 <p>During testing we used the 'live chat' during UK morning office hours. Due to the geo coverage of support agents we had high-quality real-time support and answers to our questions. In addition the online help center is well structured and even includes 'best practices' to help smaller / less mature teams make the most of note taking and call coaching.</p> | 5 <p><span style="color: rgb(0, 0, 0);">In most cases, it would be Admin users (typically RevOps team members) who would contact Clari for support. We would expect most organisations to have their own internal training for managers and reps. We have not tested the tech support directly.</span></p> |
| Integratability | 5 <p>Inegrations with the most popular CRMs and dialers.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Other platforms offer more integration options for CRMs, which is the key driver here. That said, sales organizations using Clari would typically be using Salesforce or Hubspot, which are covered.</span></p> |
| Ease of Migration | 5 <p>You can easily export notes and summaries to the clipboard, and download meetings (video+audio, audio only, transcript only)</p> | 6 <p><span style="color: rgb(0, 0, 0);">You can easily share meeting recordings with your organisation and externally with customers.</span></p> |
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