| Functionality | 6 <p>Bigin offers essential features for small teams, like flexible contact and pipeline management, built-in phone, email sequencing, workflow automation, and analytics—all at an affordable price. However, advanced features like email marketing campaigns and data enrichment require add-ons or integrations.</p> | 8 <p>Pipedrive offers most of the functionality that SMBs will need. Besides allowing you to manage contacts, leads and your sales pipeline, Pipedrive also allows you to send email sequences, automate workflows, and layer on marketing functionality via add-ons (e.g. create marketing emails, chat bots, web forms, track website visitors).</p><p>However, it lacks some advanced features such as a dialer that allows you to make calls from your browser, adding contacts from LinkedIn and data enrichment. These will require 3rd party integrations.</p> |
| Ease of Use | 7 <p>Navigating Bigin is straightforward and intuitive, and should take about an hour for most SMB users to get comfortable. Its "spreadsheet views" for contacts and pipelines are especially great for teams transitioning from spreadsheets. However, be aware of confusing terms like "touched records," and note that setting up email sequences can be cumbersome.</p> | 8 <p>Pipedrive is built for sales team - we found it very easy to locate key information, and most sales workflows such as prioritising and routing leads were also highly intuitive. An average SMB employee should only require 1-2 hours to master key functionalities of the product.</p> |
| Look and feel | 5 <p>Bigin loads quickly, but its interface feels plain and uninspiring.</p> | 7 <p>We find Pipedrive's interface clean and modern, and acceptable to load <span style="color: rgb(9, 9, 11);">(~2 seconds per page).</span></p> |
| Customisability | 7 <p>You can customize Bigin by setting up pipelines, adding custom fields, and saving filters. Its standout multi-team, flexible pipelines help track deals, projects, and support tickets. However, it lacks custom objects and advanced automation workflows.</p> | 5 <p>Built for sales teams, this also makes Pipedrive less customisable compared to competitors. Although you can customizable most fields and pipeline stages, most of its modules and terminology are rather sales-oriented e.g. you must have a "leads inbox", pipeline cards must be "deals".</p><p>It also lacks the ability to add custom objects, which allows you to track items besides people and companies e.g. subscription types or vendors and track custom web events e.g. add to cart.</p> |
| Ease of Setup | 8 <p>Bigin offers offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be straightforward (taking ~10 mins). Fully customising the platform can take 1-2 days given Bigin's breadth of features and integrations e.g. setting up call functionality, payment links, advanced automations.</p> | 6 <p>Pipedrive offers a free trial without need to speak to sales. Completing basic setup is simple, taking about 10 minutes to import your contacts and set up pipelines. That said, getting the platform fully up and running, and getting your team up to speed, can take up to a week. This is especially true if you’re exploring Pipedrive’s add-ons for marketing, prospecting, and project management.</p> |
| Customer Support | 3 <p>Support is available via phone and email. Although there's a "Chat with Us" button, it was non-functional during testing. Online resources are limited and not very helpful.</p> | 9 <p>Pipedrive offers 24/7, in-app chat with live human agents. Our team has always found the Pipedrive support team to be friendly, quick to respond, and very helpful.</p> |
| Integratability | 6 <p>Bigin integrates with key third party tools like Google and Outlook Calendar, Mailchimp, Shopify, and over 100 telephony vendors. It has a marketplace for third-party plugins like Slack, Twilio, and Eventbrite. While it integrates well with Zoho products, it lacks key integrations with major customer support vendors like Zendesk and Freshdesk. An API is available for custom integrations.</p> | 8 <p>Pipedrive has pre-built integrations with most relevant 3rd party products and an API that allows buyer to build own integrations where necessary.</p> |
| Ease of Migration | 9 <p>You can easily export key information such as contacts, deals, and reports from dashboards. All data can also be exported via API.</p> | 8 <p>Pipedrive allows users to export key data (contacts, accounts, deals) via self-serve. Export of most other data are also available via API or on request.</p> |
