| Functionality | 6 <p>Bigin offers essential features for small teams, like flexible contact and pipeline management, built-in phone, email sequencing, workflow automation, and analytics—all at an affordable price. However, advanced features like email marketing campaigns and data enrichment require add-ons or integrations.</p> | 3 <p>Twenty is more of a sophisticated customer database, rather than a CRM. It only offers basic features like contact storage, communication tracking, pipeline management, and task creation. However, it lacks email, call, analytics, and automation capabilities.</p> |
| Ease of Use | 7 <p>Navigating Bigin is straightforward and intuitive, and should take about an hour for most SMB users to get comfortable. Its "spreadsheet views" for contacts and pipelines are especially great for teams transitioning from spreadsheets. However, be aware of confusing terms like "touched records," and note that setting up email sequences can be cumbersome.</p> | 8 <p>With minimal features and keyboard shortcuts, Twenty is generally intuitive and quick to navigate. However, some key workflows can be more complex for non-technical users. E.g. assigning a deal owner requires configuring "relation types" in the data model settings.</p> |
| Look and feel | 5 <p>Bigin loads quickly, but its interface feels plain and uninspiring.</p> | 8 <p>Inspired by Notion, Twenty feels modern and premium. Interactions are sleek, and pages load quickly (1-2 seconds).</p> |
| Customisability | 7 <p>You can customize Bigin by setting up pipelines, adding custom fields, and saving filters. Its standout multi-team, flexible pipelines help track deals, projects, and support tickets. However, it lacks custom objects and advanced automation workflows.</p> | 9 <p>Being open-source, you can fully customize Twenty if you have the technical know-how. Even out-of-the-box, you can configure the data model, add custom objects, and create custom views. However, by default, it lacks some data storage types like checkboxes and formulas.</p> |
| Ease of Setup | 8 <p>Bigin offers offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be straightforward (taking ~10 mins). Fully customising the platform can take 1-2 days given Bigin's breadth of features and integrations e.g. setting up call functionality, payment links, advanced automations.</p> | 4 <p>Twenty offers a self-serve free trial. Thanks to Twenty's familiar spreadsheet-like layout, we found the initial setup to be extremely simple (taking <5 mins). You can connect your email with a few clicks, and all your contacts sync automatically. With that said, fully customising the platform can take a long time & technical effort, since Twenty's open-source nature means you can adapt Twenty to your exact business needs with code. </p> |
| Customer Support | 3 <p>Support is available via phone and email. Although there's a "Chat with Us" button, it was non-functional during testing. Online resources are limited and not very helpful.</p> | 7 <p>You can contact support via live chat within the platform, with responses typically within an hour. However, its documentation is basic and geared more towards technical teams.</p> |
| Integratability | 6 <p>Bigin integrates with key third party tools like Google and Outlook Calendar, Mailchimp, Shopify, and over 100 telephony vendors. It has a marketplace for third-party plugins like Slack, Twilio, and Eventbrite. While it integrates well with Zoho products, it lacks key integrations with major customer support vendors like Zendesk and Freshdesk. An API is available for custom integrations.</p> | 8 <p>Twenty CRM has no pre-built integrations; you'll need to use its API or Zapier. However, its API is flexible and powerful, enabling seamless integrations with most systems.</p> |
| Ease of Migration | 9 <p>You can easily export key information such as contacts, deals, and reports from dashboards. All data can also be exported via API.</p> | 8 <p>You can export key information, including contacts and custom objects, to CSV. Its API also allows for seamless data export.</p> |
