| Functionality | 8 <p>Brevo offers almost all functionality most companies will need. In addition to email campaign automations (e.g. creating flows, lists, and segmentations), Brevo also allows you to:</p><p><br></p><ul><li>Drag and drop to build emails</li><li>Run SMS campaigns</li><li>A/B test cammpaigns.</li></ul><p><br></p><p>However, a few advanced features are missing - such as landing pages (only available to paying users), as well as the ability to send surveys.</p> | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> |
| Ease of Use | 9 <p>All key features are extremely easy to locate (email campaigns, templates, automations, and analytics), and there is practically no learning curve. Of all the products we tested, Brevo really shines in its ease of use.</p> | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> |
| Look and feel | 9 <p>Brevo is a beautiful piece of software. The drag-and-drop builder has a delightful look and feel, and most pages have blazingly fast load times.</p> | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> |
| Customisability | 6 <p>Brevo is a 'ready out-of-the-box' kind of software, meaning that most of its features don't require high levels of customisation to begin using.</p><p><br></p><p>The downside is that fewer customisation options are offered compared to its competitors (e.g., cannot create custom analytics dashbaords, fewer options to use own CSS templates).</p> | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> |
| Ease of Setup | 9 <p>We love that Brevo comes ready to use, and takes almost no time to fully set up. It has a full wealth of pretty email and automation templates, meaning that hours spent manually mapping workflows, and days spent designing emails are now saved.</p> | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> |
| Customer Support | 5 <p>A big drawback for Brevo is their lack of live chat functionality - meaning that if you run into problems, there's no guarantee of how long it'll take before you hear back from their email-only customer support team.</p><p><br></p><p>There is, however, a self-serve support function (i.e., a help centre).</p> | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> |
| Integratability | 9 <p>Brevo has pre-built integrations with most relevant 3rd party products. If you want to add more integrations, an API is also available where needed.</p> | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> |
| Ease of Migration | 6 <p>Contacts are exportable directly off of the Brevo platform, but for other types of exports (e.g., exporting analytics) we had to contact the customer support team.</p> | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> |
