| Functionality | 8 <p>Campaign Monitor offers almost all functionality most companies will need. In addition to email and SMS campaign creation, it also offers:</p><p><br></p><ul><li>Segmentation and personalisation</li><li>Link error review</li><li>Signup forms</li><li>Transactional emails based on purchases</li></ul><p><br></p><p>However, a few advanced features are missing - such as landing page creation, survey creation (as opposed to linking a survey within the email), and creating highly customised dashboards for analytics.</p> | 8 <p>Kit is a fantastic tool in terms of functionality, but do note that it's geared towards creators, and as such, may lack specific templates or automations geared towards e-commerce for instance. All email marketing automation tools that a creator might need are included, such as email builder and automations.</p> |
| Ease of Use | 8 <p>Campaign Monitor is generally easy to navigate and pick up - the average startup employee would require around 1-2 hours and minimal guidance to proficiently use all key functionalities of the product. Key functions, such as flows, campaigns, and segments, are also very easily accessible.</p> | 9 <p>Super easy to pick up - all functionalities (grow, send, automate, earn) are tucked away under a tidy sidebar. Any beginners to marketing automation will have no trouble picking up Kit.</p> |
| Look and feel | 7 <p>While the interface is not as modern as some other competitors we've tested, Campaign Monitor has an attractive look and feel, with fast load times.</p> | 10 <p>Out of all the apps we tested, Kit has a truly standout interface. Its pages also load blazingly fast, making for a delightful user experience.</p><p><br></p><p>We also love the easy email templates created, which are geared towards blog-post or thought leadership-type emails.</p> |
| Customisability | 7 <p>Much of the product is highly customisable by creating custom email campaigns, edit email templates, or create email/SMS campaigns directly from scratch. Good conditional segmentation and flow creation are also offered, contributing to a rich selection of functionalities.</p> | 7 <p>Compared to some other more robust, all-in-one marketing platforms, Kit offers fewer customisation options (e.g., fewer email templates, a slightly less detailed email builder, etc). However, the app is very much fit for purpose, and has taken out customisations that aren't used as often by creators (e.g., automations based on site interactions),</p> |
| Ease of Setup | 7 <p>Campaign monitor has a self-serve free trial, and it's easy to purchase without speaking to sales. Basic setup is also easy to complete, taking us on average 30 minutes. Fully customising (e.g., setting up lists and workflows) is fast, taking at most 1 day, without needing to consult help centre articles or contacing the customer support team. </p> | 9 <p>Since Kit was created for time-strapped creators, setup was incredibly easy, and took us less than 10 minutes for the basic tasks (e.g., creating basic email workflows and new emails). Given that the interface is also simple and easily navigated, it took us less than 1 day to complete more advanced setup (e.g., creating new segments or more complex triggers and workflows).</p> |
| Customer Support | 8 <p>Excellent customer support is provided by Campaign Monitor. There is a personalised live-chat available in app (though not 24/7, only office hours, in the Americas, Europe, Australia and Asia). There's also a self-serve support through their help centre with high depth and quality.</p> | 9 <p>Kit has a team of 'Product Specialist' around the globe to offer around-the-clock customer support. It also has guides and workshops to help you get on your way.</p> |
| Integratability | 9 <p>Campaign Monitor has almost all of the integrations that a business would need. From advertising and billing, to helpdesk, e-commerce, and landing pages, your currently used apps are likely integratable into Campaign Monitor's page.</p> | 9 <p>Like many of the other products we tested, Kit has a fantastic selection of integrations, ranging from website platforms, e-commerce, membership and quizzes, to creator-specific integrations like giveaways and affiliate management.</p> |
| Ease of Migration | 7 <p>Subscriber lists are easily exportable via a self-serve function.</p><p><br></p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> | 8 <p>Aside from the full contact list, Kit also allows you to export a certain segment of specific lists. Anywhere you're able to run bulk actions from, you can also export your subscribers from it!</p> |
