| Functionality | 8 <p>Campaign Monitor offers almost all functionality most companies will need. In addition to email and SMS campaign creation, it also offers:</p><p><br></p><ul><li>Segmentation and personalisation</li><li>Link error review</li><li>Signup forms</li><li>Transactional emails based on purchases</li></ul><p><br></p><p>However, a few advanced features are missing - such as landing page creation, survey creation (as opposed to linking a survey within the email), and creating highly customised dashboards for analytics.</p> | 4 <p>Loops focuses on delivering email marketing essentials for startups. This includes excellent functionality for creating email series, developer-friendly APIs for sending transactional emails, and simple functionality for managing mailing lists. However, this means that compared to other marketing tools, Loops lacks a lot of functionality, e.g. running A/B tests, creating custom forms/ surveys, analytics.</p> |
| Ease of Use | 8 <p>Campaign Monitor is generally easy to navigate and pick up - the average startup employee would require around 1-2 hours and minimal guidance to proficiently use all key functionalities of the product. Key functions, such as flows, campaigns, and segments, are also very easily accessible.</p> | 8 <p>A limited set of features, combined with ample, step-by-step guidance in the platform means Loops is intuitive and easy to use. For example, compared to most other tools, it is refreshingly simple to build a email series to new users.</p><p>However, as it's been designed for startups, do note that Loops is still more technical in nature, offering features like components for designing emails and requiring knowledge of coding for transactional emails/ certain customizations (e.g. dynamic images), which may be a bit daunting for non-technical users.</p> |
| Look and feel | 7 <p>While the interface is not as modern as some other competitors we've tested, Campaign Monitor has an attractive look and feel, with fast load times.</p> | 8 <p>Loops is a simple, modern, uncluttered interface that is a joy to use. Key functionality and info are extremely easy to locate, and page loads are also lightning fast.</p> |
| Customisability | 7 <p>Much of the product is highly customisable by creating custom email campaigns, edit email templates, or create email/SMS campaigns directly from scratch. Good conditional segmentation and flow creation are also offered, contributing to a rich selection of functionalities.</p> | 2 <p>Loops only offers basic customisability. For example, you can only create segments based on their properties/ engagement with your campaigns - but not based on how they interact with your website/ app, nor bring in custom events.</p><p>For client-facing assets, compared to traditional drag-and-drop email builders offered by most marketing automation platforms, Loops's Notion-like editor only allows you to make light stylistic & formatting changes to emails. You're also unable to customise signup forms to collect info besides data.</p> |
| Ease of Setup | 7 <p>Campaign monitor has a self-serve free trial, and it's easy to purchase without speaking to sales. Basic setup is also easy to complete, taking us on average 30 minutes. Fully customising (e.g., setting up lists and workflows) is fast, taking at most 1 day, without needing to consult help centre articles or contacing the customer support team. </p> | 8 <p>Because of its simple and intuitive interface, Loops is extremely easy to setup. Basic setup is blazingly fast (less than 10 minutes), and fully customizing should take less than 2 hours, with minimal help from customer support and self-serve help materials.</p> |
| Customer Support | 8 <p>Excellent customer support is provided by Campaign Monitor. There is a personalised live-chat available in app (though not 24/7, only office hours, in the Americas, Europe, Australia and Asia). There's also a self-serve support through their help centre with high depth and quality.</p> | 8 <p>Loops offer high-quality, sincere support. Within the app, you can directly email or book in 20-minute calls with Loops' Founders. Personalised live chat with Loops' developer team is also available during US business hours.</p> |
| Integratability | 9 <p>Campaign Monitor has almost all of the integrations that a business would need. From advertising and billing, to helpdesk, e-commerce, and landing pages, your currently used apps are likely integratable into Campaign Monitor's page.</p> | 6 <p>For now, Loops only offers a slim set of core integrations required by startups e.g. Stripe, Webflow, Segment, HubSpot, Zapier. It's still missing common integrations seen in the category, e.g. with ecommerce platforms like Shopify. However, it does have a high-quality API for any custom integrations, especially with your own application.</p> |
| Ease of Migration | 7 <p>Subscriber lists are easily exportable via a self-serve function.</p><p><br></p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> | 6 <p>You can export your list of audience (contacts) into CSV format via self-serve. However, since Loops doesn't have a dedicated reporting module, it doesn't seem possible export campaign performance data out of Loops. Other info can be exported via Loops' API.</p> |
