| Functionality | 7 <p>Clay is not your typical lead generation tool. <span style="color: rgb(0, 0, 0);">Instead of using one proprietary database, Clay integrates with dozens of underlying providers (such as Apollo, Hunter, RocketReach etc.) to allow you to pick and choose the best data from almost anywhere. Its spreadsheets and tables focused interface shines when it comes to list building and enrichment tasks in particular. Additionally, when tested, we find its AI features to be well executed and sprinkled in all the right places.</span></p><p><span style="color: rgb(0, 0, 0);">However, Clay does not provide any kind of outbound or CRM style functionality meaning you'll still need to pay for dedicated tooling in these spaces separately. </span></p> | 2 <p>Kaspr is best viewed as a LinkedIn centric lead generation tool. Unlike most of its competitors, it lacks a traditional database search interface for both individual contact or companies. Instead, the only way to prospect is via their Chrome extension which acts over LinkedIn, or by enriching a CSV of LinkedIn URLs. As such, many common features and filters are omitted entirely. Additionally, Kaspr does not provide any native outbound sequencing functionality, meaning that you'll need to pay separately for a dedicated outbound platform too.</p> |
| Ease of Use | 7 <p>Clay's web app is superbly designed and intuitive to use. If you're use to working with Excel and Google Sheets for your prospecting work, you'll feel right at home. That being said, the sheer depth of features may initially feel daunting and take some time to make the most of. It would take an average SMB employee an hour to master the platforms use.</p> | 4 <p>Despite, Kaspr's limited feature set, its unusual interface means that it takes slightly longer to get acquainted with on first use. On average, it would take an SMB employee a few hours to become comfortable with its core features. Whilst the Chrome extension itself is intuitive once installed, being forced to install it as step one of the onboarding process felt overwhelming and confusing.</p> |
| Look and feel | 8 <p>Clay's web app is modern, minimalist and well designed. When tested, we find its pages are very fast to load and whenever there are tasks that take some time to complete (e.g. AI agents doing web scraping), Clay's interface is clear and handles these scenarios well.</p> | 4 <p>Kaspr's interface and design aesthetic is par amongst competitors. Whilst some pages are intuitive and well laid out (such as the leads list interface), others are overwhelming, cramped and confusing (such as the onboarding page). The design aesthetic feels a bit dated with excessive use of bright colours which feels distracting with extended use. However, when tested, we find page load times are fast and snappy.</p> |
| Customisability | 10 <p>Clay is deeply customisable on a number of fronts. The primary channel is via its primary enrichment interface. The ability to add custom columns to tables to enrich lead lists with almost any datapoint you can imagine, is immensely powerful. Additionally, if a datapoint you're looking for is not natively integrated with Clay or cannot be scraped by its web agent, you can also take advantage of any external APIs with ease.</p> | 4 <p>Kaspr lacks many routes of customisability that are common amongst its competitors, such as the ability to create custom fields for leads or manage/assign territories to specific sales agents. However, you are able to create custom workflow automations and create targeted lists off the back of these automations.</p> |
| Ease of Setup | 6 <p>Clay offers a self-serve free trial for their platform. Initial set up can be a little confusing though, given the novelty of their spreadsheets style user interface (taking >15 minutes). However, their help centre and 'university' guidance centre is particularly well crafted which eases the burden in terms of getting the most out of the platform.</p> | 7 <p>Kaspr offers a self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). However, we did find the setup process to have a moderate amount of friction as you are forced to immediately download their chrome extension in order to use the product.</p> |
| Customer Support | 9 <p><span style="color: rgb(0, 0, 0);">The primary channel for support in Clay is via a chat widget inside their web app. The initial chat will be with an AI chatbot instead of a real agent. When tested, we find this AI chatbot to be one of the most helpful on the market, being able to answer most questions we had. When it failed, it readily handed off to a real agent in less than one hour who was able to handle more complex queries via email. Additionally, we find Clay's resources and help centre to be one of the richest and easiest to consume on the market.</span></p> | 7 <p>You can contact Kaspr's support agents via a live chat widget inside their web app. When tested, we find it extremely easy and quick to contact a real agent, often taking less than 2 minutes. Once contacted, support agents were responsive and helpful. Additionally, Kaspr offers a details help centre which is able to answer most basic questions.</p> |
| Integratability | 10 <p>Clay natively integrates with dozens of products and lead generation databases to give users a broad array of data to enrich their leads with. <span style="color: rgb(0, 0, 0);">Additionally, if a datapoint you're looking for is not natively integrated with Clay or cannot be scraped by its web agent, you can also take advantage of any external APIs with ease.</span></p><p>Additionally, Clay integrates natively with most popular CRMs and sales engagement platforms too.</p> | 4 <p>Kaspr provides a number of basic integrations with popular CRMs (Salesforce, Hubspot) and automation platforms (Zapier). However, it does not provide native integrations with common engagement platforms such as Outreach or Salesloft.</p><p>That being said, Kaspr does provide an API which you can use to directly enrich leads using their database.</p> |
| Ease of Migration | 8 <p>Clay provides self-serve export functionality within its web app. It's particularly well suited to exporting data into the CSV format given the native tablular format of data in Clay itself. Clay allows you to export all kinds of tables, including custom columns and web scraped enrichment data too.</p> | 5 <p>Kaspr offers self-serve export functionality within its web app.</p><p>Additionally, Kaspr offers a an API through which businesses are able to interact with their database directly. However, the documentation for the API was sparse and lacked detail.</p> |
