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Close vs Salesmate - Comparison 2025

Close vs. Salesmate

Last updated on

Reviewed by Paddy Stobbs

Stackfix Co-Founder & CEO

PS

Close and Salesmate both combine CRM and sales engagement capabilities, but serve different needs. Close excels in phone outreach with its powerful native dialer and AI call analysis, making it ideal for teams prioritizing voice communication and requiring sophisticated analytics.

Its superior design and customization options make it particularly suitable for larger, more complex sales operations. Salesmate, while offering similar core functionality, is better suited to smaller teams needing basic multi-channel outreach capabilities and straightforward CRM features.

Close Product Logo

Advantages of Close

Close is significantly better designed than Salesmate
While testing both products, we found Close's interface to be notably more modern and intuitive than Salesmate's. Close's clean, well-organized layout and fast page load times make it particularly suitable for teams that need to quickly onboard new sales reps or manage high-volume outreach campaigns.
Close has a more powerful native dialer than Salesmate
Close's native dialer functionality is more robust than Salesmate's first-party integration approach, offering additional features like AI call transcript analysis and whisper coaching for sales agents. This makes Close particularly valuable for teams heavily focused on phone outreach.
Close offers superior analytics capabilities compared to Salesmate
Close's analytics suite significantly outperforms Salesmate's, particularly in areas such as deal tracking and pipeline management. While Salesmate offers basic analytics, Close provides more comprehensive email and call analytics, making it ideal for teams needing detailed performance insights.
Close has better customization options than Salesmate
Close offers more extensive customization capabilities than Salesmate, particularly in areas like custom data objects and granular filtering for sequences. This makes Close more suitable for teams with complex, specific workflow requirements.
Salesmate Product Logo

Advantages of Salesmate

Salesmate is notably better at A/B testing than Close
While Close does not offer A/B testing capabilities, Salesmate provides comprehensive A/B testing functionality for email sequences, enabling sales teams to refine outreach strategies and enhance campaign effectiveness.
Salesmate offers more powerful automation capabilities than Close
Salesmate's automation suite stands out for its ability to create complex workflows and automations across the platform, offering more granular control than Close. This is particularly valuable for teams looking to automate sophisticated sales processes.

Close is best for

  • Businesses with sales teams focused on phone outreach
  • Who need powerful CRM capabilities alongside their outreach tools
  • And/or who need an intuitive, modern interface that's quick to master

Salesmate is best for

  • Businesses with multi-channel outreach requirements across email, SMS, and phone
  • Who need granular automation capabilities for sales workflows
  • And/or who need integrated pipeline management and deal tracking

Close is less good for

  • Businesses with prospecting-heavy sales motions that need a native contact database
  • Who need advanced sequence automation like conditional branching and A/B testing
  • And/or who need strong native integrations with tools like LinkedIn, Outlook, or Apollo

Salesmate is less good for

  • Businesses with heavy prospecting needs requiring a native contact database
  • Who need advanced LinkedIn outreach capabilities in their sequences
  • And/or who need complex branching logic and drag-and-drop sequence building

Gallery

Close logoClose
Close screenshot
Salesmate logoSalesmate
Salesmate screenshot

Pricing, features & ratings

Close logo

Close

Starting at

$29

user / month

Billed monthly

Pricing calculatorVisit Website
Salesmate logo

Salesmate

Starting at

$29

user / month

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
7

Functionality

7/10

<p>Close is primarily a CRM. That being said it does offer fairly strong multi-channel (email, phone, SMS) outbound capabilities. It's native dialer and adjacent functionalities are particularly strong. Additionally, given its focus as a CRM, it excels in areas such as pipeline tracking and deal management.</p>
7

Functionality

7/10

<p>From a sequencing perspecting, Salesmate offers support for the core channels you'd expect including email, SMS and phone. Additionally, the platform also offers a native CRM. We would like to have seen a native prospecting database though.</p>
Ease of Use
7

Ease of Use

7/10

<p>Though Close is focused on power users, we were pleased by how intuitive the platform is to use. It's core sequencing interface is very well presented and familiar. Additionally, even more advanced features such as call transcript analysis are very well presented and not overwhelming. It would take an average SMB employee around 30 minutes to master its use.</p>
7

Ease of Use

7/10

<p>Salesmate is intuitive to use. Most of its core interfaces, such as its sequence building interface, is very familiar and easy to use. Additionally, it employs a excel-like, table interface for data such as contacts which is also a nice touch.</p>
Look and feel
8

Look and feel

8/10

<p>When compared with most tools in the sales engagement space, Close presents itself as one of the best designed and easiest to use tools on the market. Though lacking in colour, we appreciated its modern aesthetic and fast page load times.</p>
7

Look and feel

7/10

<p>Salesmate's design is modern and intuitive. Most screens are well presented and not overwhelming and are easy to use. We did find that the sidebar was slightly cluttered though, with some features located in unexpected areas.</p>
Customisability
8

Customisability

8/10

<p><span style="color: rgb(0, 0, 0);">Close offers significant customization for fields, workflows, and pipeline stages. You can create custom data objects to track items beyond people and companies, such as partnerships. It also supports extremely granular custom filters to target contacts and leads when setting up sequences.</span></p>
6

Customisability

6/10

<p>Salesmate offers the usual channels for customizability such as custom fields for contacts and details within sequences. One area which is particularly extensible is the automations and workflows which you can configure very granularly across the product.</p>
Ease of Setup
6

Ease of Setup

6/10

<p><span style="color: rgb(0, 0, 0);">Close offers a free trial without need to speak to sales. Completing basic setup is simple, taking around 10 minutes to import contacts and set up pipelines. However, fully setting up the platform and upskilling your reps can take up to a week, given Close's powerful and rich outbound functionality.</span></p>
7

Ease of Setup

7/10

<p>Salesmate offers a simple, self-serve free trial. It's trivial to get set up with the product thanks to on click email connection for common providers such as Gmail. Additionally, sequences are also very easy to configure subsequently.</p>
Customer Support
7

Customer Support

7/10

<p><span style="color: rgb(0, 0, 0);">You can only contact Close's support team via email, however the team is often helpful and replies within 15 minutes. Close also offers a lot of helpful onboarding guidance and high quality self-help resources.</span></p>
7

Customer Support

7/10

<p>Salesmate primarily offers customer support via a live chat widget inside its web app. When tested, we found it easy to get a hold of a real agent, often taking less than five minutes. Once contacted, we found them to be helpful and concise.</p>
Integratability
4

Integratability

4/10

<p>Close lacks native integrations with a lot of tools we'd like to have seen such as Apollo or other prospecting databases. That being said, we did appreciate the integration with Zapier through which you are able to connect to a much broader array of tooling.</p>
5

Integratability

5/10

<p>We would like to have seen a wider array of native integrations on offer, especially with popular CRMs such as Pipedrive. However, thankfully Salesmate offers a Zapier integration through which a much wider array of tooling can be connected.</p>
Ease of Migration
7

Ease of Migration

7/10

<p><span style="color: rgb(0, 0, 0);">Close allows users to export key data via self-serve. Export of most other data is also available via API or on request.</span></p>
6

Ease of Migration

6/10

<p>Salesmate offers self-serve export functionality within its web app like most other sales engagement tools.</p>
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