| Functionality | 3 <p>Cognism's functionality is very limited. Whilst it does offer one of the largest contact databases on the market with a relative strength in mobile data - the product does very little beyond that.</p><p>We were disappointed by the omission of any kind of outbound functionality (email or phone) and were not impressed by the quality of other facets of the product including the granularity of filter provided or the lack of any material automation/AI features.</p> | 6 <p>Unlike many products in this market, Snov.io is more than just a database - it bundles in a outbound sequencing tool and a CRM too. Whilst its email/LinkedIn automation toolkit is well executed, its prospecting functionality leaves a lot to be desired - missing key pieces of data such as phone numbers, buyer intent signals and technographic data.</p> |
| Ease of Use | 8 <p>Cognism's lack of functionality makes it simple and intuitive to use. Its core prospecting interfaces are familiar and easy to grasp. It would take an average SMB employee less than 10 minutes to master the platforms use.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Despire its range of features, Snov.io's web app is intuitive and easy to navigate. It's core prospecting interfaces are relatively familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</span></p> |
| Look and feel | 7 <p>Cognism's design is modern and relatively simple, especially when compared with a lot of its competitors. When tested, we find both searches and general interfaces to be fast to load. Additionally, contact profile pages and lists were well laid out and easy to consume.</p> | 6 <p>Snov.io's interface is modern and well presented. When tested, we find its search pages to load quickly, often under 2 seconds. However, the use of bright colours throughout the interface can be a little overwhelming at times.</p> |
| Customisability | 5 <p><span style="color: rgb(0, 0, 0);">Cognism offers a handful of basic avenues for customisations. Beyond the ability to create custom searches or build targeted lists, you are also able to define an ideal customer persona to help hone and narrow searches more easily.</span></p> | 5 <p>Snov.io offers a handful of channels for customising your experience with the product. The ability to create custom fields for leads and also customise how lists are presented are particularly helpful. However, we were slightly disappointed to see a lack of some enterprise friendly features such as the ability to assign custom territories to specific sales agents.</p> |
| Ease of Setup | 3 <p>Frustratingly, Cognism does not offer a self-serve option to try out the platform. Instead, you’ll need to trudge through a sales demo before you are able to access their trial. Once access was granted, we found the platform very simple to set up and use. Given the lack of outbound functionality, there isn't much further setup required either.</p> | 8 <p>Snov.io offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound functionality was relatively trivial too meaning that it does not take long to get the most out of the platform.</p> |
| Customer Support | 3 <p><span style="color: rgb(0, 0, 0);">You can contact Cognism's customer support via a live chat widget inside their web app. At first, you'll be greeted by an AI bot which, when tested, we find to be relatively unhelpful and eager to hand off to irrelevant help centre articles. Additionally, we found it difficult to get in contact with a real support agent and instead having to rely on account executives/sales reps who are more focused on driving purchases than provided information succinctly. </span></p> | 3 <p>You can contact Snov.io's support agents via a live chat widget within their web app. When tested, we find it relatively quick to get a hold of an agent (<10 mins). However, support agents were often unhelpful and often resorted to sharing unhelpful help centre articles instead of addressing questions directly.</p> |
| Integratability | 5 <p><span style="color: rgb(0, 0, 0);">Cognism provides a number of native integrations with popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Cognism's database directly (however this is not part of their standard offering and you will need to pay more to access this).</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Snov.io provides a number of integrations with popular CRMs (Salesforce, Hubspot), email platforms (GMail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Snov.io's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft</span></p> |
| Ease of Migration | 4 <p><span style="color: rgb(0, 0, 0);">Cognism offers self-serve export functionality within its web app. Additionally, Cognism offers an API through which businesses are able to interact with their database directly (however this is not part of their standard offering and you will need to pay more to access this).</span></p> | 6 <p><span style="background-color: rgb(255, 255, 255); color: rgb(33, 33, 33);">Snov.io offers self serve export functionality within its web app to CSV, XLSX, or Google Sheets formats. Additionally, it offers an API to customers on their higher tiers which can be used to </span><span style="color: rgb(0, 0, 0);">interact with Snov.io's database directly.</span></p> |
