| Functionality | 6 <p>Copper only offers core functionality you need to manage customer relationships, with a standout feature being its seamless integration with Google Workspace and flexible pipelines. You can automate workflows and create website forms to capture leads. However, features like email sequencing and custom reports are only available in the most expensive tier. Natively, you're unable to call customers, directly add contacts from LinkedIn and set up a lead scoring system.</p> | 2 <p>LACRM provides very barebones functionality. You can store contacts, track communication, and manage pipelines - but that's about it. You're unable to send emails, access any meaningful reports or automate workflows.</p> |
| Ease of Use | 5 <p>Using Copper can be a mixed experience. It's easy to view tasks, past interactions, and add contacts directly from Gmail or Google Calendar. However, some workflows are less intuitive. For instance, enrolling contacts in an email sequence requires some digging, and the workflow automation module feels cluttered. Oddly, email campaign analytics are tucked away in the "settings" page.</p> | 9 <p>Thanks to its minimal features, LACRM is extremely straightforward and intuitive. It only has four main tabs: Workspace, Contacts, Calendar, and Reports. Any SMB employee can set it up and start using it immediately.</p><p>The only drawback is that pipelines are found under "Reports" and are viewable only as a list, not as a board.</p> |
| Look and feel | 7 <p>We find Copper's interface to be visually acceptable. Most views are quite plain and compact, but can be delightful at times (e.g. a "zen" image when you've cleared all your tasks!) It also has fast page load times (1-2 seconds).</p> | 7 <p>The software is clear, clean, and fast-loading, though it feels a bit visually <span style="color: rgb(0, 0, 0);">uninspiring.</span></p> |
| Customisability | 6 <p>Copper tries to offer flexibility in adapting pipelines for both sales and non-sales use cases, such as creating "project" pipelines for managing client projects. However, it lacks the ability to add custom objects, limiting its usefulness for tracking items beyond people and companies, like "candidate" cards for a recruitment pipeline (which is possible in all-in-one CRMs such as Attio). Additionally, non-sales pipelines still include irrelevant sales-related fields, such as win probability and value.</p> | 6 <p>You can customize some aspects, like setting up custom pipelines, adding custom fields, and saving custom filters. It's useful for tracking non-sales activities like job applicants or partners. However, it doesn't offer custom objects or reports.</p> |
| Ease of Setup | 7 <p>Copper offers a free trial without need to speak to sales. Completing basic setup is simple, taking around 10 minutes to import contacts andset up pipelines. Fully setting up the platform is also straightforward, (e.g. downloading Copper's Chorme Extension and setting up automation) and can be largely done within 1-2 business days. </p> | 9 <p>LACRM offers a simple, self-serve free trial. Initial set up (e.g. importing contacts via CSV/ syncing from Google or Outlook, syncing calendar) was largely simple, although slightly confusing since setting up a pipeline is found under the "reports" module. Due to LACRM's barebones functionality, fully customising will take no time - can be done within an hour.</p> |
| Customer Support | 8 <p>Copper provides in-app live chat with friendly, responsive human agents during US business hours, usually replying within minutes. They go above and beyond to assist and guide you through the product. The self-serve support is decent, but we noticed some broken links, likely due to rapid product updates.</p> | 7 <p>LACRM only offers support via email/ phone. There's no built-in live chat on the platform. However, online resources are easy to use, and helpful support videos are available.</p> |
| Integratability | 6 <p>Copper offers pre-built integrations with most relevant 3rd party products (though a smaller set compared to competitors) and an API that allows buyer to build own integrations where necessary. However, note that integrations are limited to more expensive Professional and Business plans.</p> | 4 <p>LACRM offers 25 pre-built integrations with tools like Google and Outlook Calendar, Mailchimp, and calling software. However, it lacks integration with many software categories, such as customer support, data enrichment, and analytics software. It does offer an API for custom integrations.</p> |
| Ease of Migration | 8 <p><span style="color: rgb(9, 9, 11);">Close allows users to export key data via self-serve. Export of most other data are also available via API or on request.</span></p> | 8 <p>You're able to export your list of contacts and pipeline leads with one-click. It also offers an API for other custom exports.</p> |
