| Functionality | 6 <p>Customer.io focuses on delivering functionality that enhance customer engagement through highly personalised, data-driven messaging across multiple channels. It offers excellent, granular segmentation and flexible automation workflows across a wide range of channels. However, this means that compared to other Marketing Automation Platforms, Customer.io lacks some common functionality, e.g. creating landing pages, websites and signup forms.</p> | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> |
| Ease of Use | 2 <p>Customer.io is designed for technical, data-driven teams.The emphasis on technical integrations and real-time data makes it more complex than many other marketing automation tools. To fully unlock Customer.io's power, you'll nede the technical expertise to manage data integrations, create advanced workflows, set up custom events and more.</p> | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> |
| Look and feel | 5 <p>We find Customer.io's interface visually acceptable, but largely just functional. The design's not fully responsive i.e. text escapes containers when browser window is shrunk. We also found page loads to be rather slow (e.g. 3-5 seconds), which quickly becomes painful.</p> | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> |
| Customisability | 8 <p>Customer.io offers a high level of customisability in allowing you to tailor messaging campaigns extensively based on any data you bring in. You can create complex workflows with conditional logic, customize messages using dynamic content, and design personalized customer journeys based on detailed segmentation. However, note that this level of customisability can only be unlocked with technical expertise. Without code, Customer.io only offers a average/ below average level of customisability, especially in designing client-facing emails.</p> | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> |
| Ease of Setup | 2 <p>Given that Customer.io's focus on data-driven campaigns, there's a steep learning curve when it comes to setup.</p><p><br></p><p>In particular, basic setup can take more than an hour, and fully customising data panels and real-time data can take weeks.</p> | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> |
| Customer Support | 7 <p>For personalised Q&A, you can submit a support request via Customer.io's platform (after getting past a somewhat unhelpful AI chatbot). We found the support team to be quick to reply (within 2 business hours), helpful and friendly. Their help centre is also of decent quality, with detailed guides and video walkthroughs.</p> | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> |
| Integratability | 9 <p>Customer.io excels in integratability, providing robust options to connect with various data sources and tools. It has excellent integrations with all of the most popular data sources and third-party applications, such as analytics, sales and content management tools. It also has a comprehensive APIs that supports custom integrations, allowing you to easily bring in real-time data from your own databases, data warehouses, websites, and applications.</p> | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> |
| Ease of Migration | 9 <p>Key data (e.g. users, objects) can be easily exported to CSV format via self-serve. Customer.io is also designed to facilitate export customer data to most reasonably relevant third party tools e.g. data warehouse, analytics tools, CRMs via its API and pre-built integrations.</p> | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> |
