| Functionality | 7 <p>While Drip does not have the full suite of marketing automation features, we still really love the wealth of features that they do have within their emails, campaigns, and automations tabs. They're the perfect example of 'do one thing well'.</p> | 10 <p>HubSpot offers all functionality that most companies will need, including functionality required by the largest/ most sophisticated companies. Has all the marketing functionality in one place - emails, SMS, Whatsapp, ads, website, landing pages, socials etc.</p><p><br></p><p>Ability to create highly sophisticated automation workflows across the entire customer lifecycle & create very granular segments - allows you to create hyper personalised outreach at the exact right moment in time.</p> |
| Ease of Use | 10 <p>Drip is one of the most beginner-friendly apps we've tested so far. Each of the tabs is clearly labelled, meaning that even complete beginners to email marketing won't struggle to find their way around the software.</p> | 5 <p>HubSpot is so packed with features and customisation options that it will take an average SMB employee a few days to learn how to navigate the platform.</p><p><br></p><p>For example, to create a email segment/ , there are literally hundreds of filters you can choose from, which can feel rather overwhelming. And even if you only plan on using Marketing Hub, you have access to other products in the suite - operations/ sales/ content etc, which can feel excessive.</p><p><br></p><p><span style="color: rgb(0, 0, 0);">But once you're past the initial learning curve, most key processes are generally quite intuitive.</span></p> |
| Look and feel | 8 <p>Like many of the marketing automation platforms we've tested, Drip also has a slightly longer loading time for each feature. This isn't a dealbreaker however, as the times are barely noticeable.</p><p><br></p><p>Other than this, Drip's interface is simple and clean.</p> | 5 <p>We find HubSpot's interface to be tired and overwhelming compared to the newer MAPs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p> |
| Customisability | 8 <p>There are great customisation options within each of the categories of functions: email writing, automations, segments, and analytics.</p><p><br></p><p>In particular: the drag and drop email builder is easy to use, and the templates are also highly customisable. Conditional segmentation is also supported, helping you focus on the segments that have the highest potential for conversion.</p> | 9 <p><span style="color: rgb(0, 0, 0);">Hubspot allows you to create very sophisticated & hyper personalised marketing automation workflows with conditional logic, branching, triggers and connection to third party platforms. You're also able to segment based on any thing your heart desires, and you can even create custom events with code.</span></p><p><br></p><p>On top of this, you can customise most things client facing. There's an extremely sophisticated editor and personalisation options, especially with its website builder. You can always bring custom code for the ultimate style customisation.Custom fields are also supported.</p><p><br></p><p>Finally, there's the ability to create rather advanced custom reports and dashboards.</p> |
| Ease of Setup | 9 <p>We love Drip for its ease of setup. Given that it's so beginner-friendly, you'd find it difficult to draw out your basic setup process to more than 30 minutes. In addition, fully customising (e.g., setting up workflows or integrating with your existing tools) takes at most 1 day, and all the functions are extremely self-explanatory.</p> | 2 <p>HubSpot Marketing Hub offers a self-serve free trial, but basic setup takes more than an hour to complete. Given that HubSpot is a relatively complex ecosystem of marketing and sales functions, it takes a while to navigate through the various customisation and segmentation options. We'd also expect that fully customising HubSpot would take extensive research or speaking to the customer support team.</p> |
| Customer Support | 5 <p>As a smaller app, Drip does not have the option to use live chat for customer support. However, they do have a responsive email team, as well as a good self serve help centre.</p> | 6 <p>HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7.</p><p><br></p><p>That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise plans, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned representative in your territory.</p> |
| Integratability | 8 <p>Drip integrates with most key business software, spanning accounting and analytics to e-commerce and event management. It also covers most of the apps which we've deemed most crucial (e.g., Shopify, Woocommerce, Typeform, etc).</p> | 10 <p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect your MAP with, plus an ever-growing marketplace of more than 350 free and paid-for apps. The chances are that if you need a particular integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p> |
| Ease of Migration | 10 <p>Drip's data is highly exportable. Unlike some of the other tools we tested – where users are only able to export contacts – Drip also allows users to export analytics, email campaigns, account information.</p><p><br></p><p>The ability to export analytics is truly standout, not least because most marketing teams will be able to analyse the data elsewhere (e.g., in Excel), without being bound to the Drip dashboards.</p> | 8 <p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> |
