| Functionality | 2 <p>EmailOctopus is underdeveloped in many areas. There’s no A/B testing for emails, no send-time optimization, and it only supports email, with no options for SMS or social media (though this limitation is common). Its segmentation is poor, lacking in-built support for custom events, and there’s limited control over forms or landing pages. On top of that, it doesn’t provide custom reporting, leaving users with limited insights.</p> | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> |
| Ease of Use | 7 <p>The lack of extensive features makes the product easy to navigate. Most startup employees can become proficient with its key features in just 1-2 hours with minimal guidance. Functions like flows, campaigns, and segments are easily accessible, with simple and intuitive processes.</p> | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> |
| Look and feel | 4 <p>The interface is simple, but the editors feel cramped - even on large screens - forcing you to scroll constantly to access settings and change properties. Page loads can be slow at times, particularly when browsing templates, as noted in multiple reviews, even with fast internet speeds. In our latest round of testing, the template pages took over 20 seconds to load.</p> | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> |
| Customisability | 3 <p>The product offers limited customization, particularly for forms and landing pages. The provided templates are basic and outdated, the analytics dashboard lacks customization options, and the provided reporting features are very basic.</p> | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> |
| Ease of Setup | 5 <p>EmailOctopus offers a self-serve trial, but you must wait for a manual account review before you can start sending emails, which can take up to a day and slow things down. Fully customizing the platform takes up to 3 days but can usually be completed independently using their self-serve resources.</p> | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> |
| Customer Support | 9 <p>EmailOctopus provides round-the-clock customer support with in-app live chat offering responses within minutes, with the exception of public holidays. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> |
| Integratability | 3 <p>EmailOctopus offers limited native integrations, such as Zapier and WordPress, and relies heavily on Zapier to connect with platforms like Shopify, Stripe, Typeform, HubSpot, Salesforce, and Pipedrive.</p> | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> |
| Ease of Migration | 5 <p>As with most marketing automation platforms, EmailOctopus allows you to export your subscriber list. Anything else requires either an API or contacting customer support.</p> | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> |
