| Functionality | 3 <p><span style="color: rgb(0, 0, 0);">Fathom is a lightweight web analytics tool. It covers all the essentials for this time of product including real time page view and visitor data, referral source tracking and basic traffic segmentation. However, you'll not find any powerful product analytics functionality like heatmaps or session recordings. Additionally, its self-hosted variant lacks even more features than the cloud hosted option.</span></p> | 8 <p>Mixpanel excels in event-based analytics with exceptional depth for behavioral analysis, conversion funnels, and user segmentation. While it lacks some features that competitors offer (notably heatmaps), its core analytics capabilities are more refined and accessible to non-technical users.</p> |
| Ease of Use | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Fathom is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> | 7 <p>Mixpanel offers relatively intuitive navigation and visualization tools accessible to both technical and non-technical team members. Its focused approach results in less overwhelming interfaces compared to more technically focused products.</p> |
| Look and feel | 7 <p><span style="color: rgb(0, 0, 0);">Fathom is a well designed analytics tool. Its aesthetic is clean and modern, albeit a bit dark. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> | 7 <p>Mixpanel's interface is clean, professional and highly intuitive. The dashboard design prioritizes clarity with well-organized navigation that makes complex data accessible to non-technical users. Charts and visualizations are aesthetically pleasing and load reasonable quickly (2-3s).</p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Fathom offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 6 <p>Mixpanel offers good customization for reports and dashboards. Custom metrics and formulas are well-supported, but the lack of self-hosting options limits infrastructure flexibility compared to open source tooling.</p> |
| Ease of Setup | 5 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Plausible was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. However, we did find the lack of any free tier frustrating, meaning you'll need to completely delete your account if you don't want to pay.</span></p> | 5 <p>Mixpanel offers straightforward implementation with SDKs for all major platforms and clear documentation. However, it's automatic event capture functionality is not central and Mixpanel requires more manual event instrumentation, increasing initial setup time but potentially improving data quality and relevance.</p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Fathoms developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too.</span></p> | 7 <p>Mixpanel provides responsive customer support via chat and email, with enterprise plans offering dedicated account management. Documentation is comprehensive and clear, though its community resources aren't as robust as some open-source tools like PostHog.</p> |
| Integratability | 4 <p><span style="color: rgb(0, 0, 0);">Fathom offers a robust and well documented API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> | 8 <p>Mixpanel offers a wide array of integrations covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. They also offer a great API through which you can interact with the product programmatically.</p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Fathom offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> | 8 <p>Mixpanel offers self-serve export functionality within its web app. It also offers a very robust and well documented API through which you can interact with data from the product directly.</p> |
