| Functionality | 3 <p><span style="color: rgb(0, 0, 0);">Fathom is a lightweight web analytics tool. It covers all the essentials for this time of product including real time page view and visitor data, referral source tracking and basic traffic segmentation. However, you'll not find any powerful product analytics functionality like heatmaps or session recordings. Additionally, its self-hosted variant lacks even more features than the cloud hosted option.</span></p> | 3 <p>Plausible is a lightweight web analytics tool. It covers all the essentials for this time of product including real time page view and visitor data, referral source tracking and basic traffic segmentation. However, you'll not find any powerful product analytics functionality like heatmaps or session recordings.</p> |
| Ease of Use | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Fathom is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> | 8 <p>Given its limited feature set and beautiful design, Plausible is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</p> |
| Look and feel | 7 <p><span style="color: rgb(0, 0, 0);">Fathom is a well designed analytics tool. Its aesthetic is clean and modern, albeit a bit dark. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> | 8 <p>Plausible is a very well design analytics tool. Its aesthetic is clean and modern. Additionally, when tested we found page load time to be snappy and responsive (<1s).</p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Fathom offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Plausible offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> |
| Ease of Setup | 5 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Plausible was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. However, we did find the lack of any free tier frustrating, meaning you'll need to completely delete your account if you don't want to pay.</span></p> | 7 <p>Like most web analytics products, Plausible was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. Given the lack of complex functionality, there's little to set up in terms of additional customization either.</p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Fathoms developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too.</span></p> | 7 <p>Plausibles developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too.</p> |
| Integratability | 4 <p><span style="color: rgb(0, 0, 0);">Fathom offers a robust and well documented API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> | 3 <p><span style="color: rgb(0, 0, 0);">Plausible offers a fairly robust API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Fathom offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Plausible offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> |
