| Functionality | 5 <p><span style="background-color: transparent; color: rgb(0, 0, 0);">For small ecommerce businesses, Flodesk’s features are just right. The team has clearly chosen to focus on certain things and do them well.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">We are concerned that custom fields can only take values of ‘string’ data type, so you can’t validate entries to, say, date or location type fields. Nor can you filter / segment according to the value of custom fields.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">As your needs grow and you want A/B testing, custom dashboards etc, you may outgrow the platform but it is solid for what it is.</span></p> | 7 <p>Mailchimp offers a wide range of marketing tools that cover most needs of SMBs. This includes email and SMS marketing, social media management, multi-channel campaigns, a website builder, and segmentation and customization options. The platform also has some nifty AI features to enhance marketing efforts and provides decent analytics. However, at times, certain features feel slightly bare bones. For instance, there aren't many email templates, and for a full-suite email marketing platform, we would have liked to see more automation templates as well.</p> |
| Ease of Use | 10 <p><span style="color: rgb(0, 0, 0); background-color: transparent;">Flodesk is one of the user-friendly email marketing platforms we have tested. With a simple interface and just 6 clearly labeled tabs, it's super easy to navigate between designing emails, creating forms and building out workflows. We particularly like its workflow builder, which makes it straightforward even for complete beginners to build an email series without guidance.</span></p> | 7 <p>Mailchimp is user-friendly, especially for beginners. It provides personalized onboarding and guides you through using the platform. There are plenty of tutorials and helpful prompts, like the "Help me design my email" button that opens an AI assistant, and suggestions like "Help me get started with contact tags." The platform offers many templates, and processes like importing contacts are easy to follow.</p><p>However, because of its many features and customization options—like testing up to eight versions of an email or using advanced dynamic content—there can still be a learning curve.</p> |
| Look and feel | 9 <p>Flodesk offers a delightfully pleasant, modern, uncluttered interface that is straightforward to navigate. In addition, page load times were incredibly fast.</p> | 8 <p>Mailchimp's interface is colorful, simple, and clean, with tasteful graphics. It is visually appealing and easy to navigate. Pages load quickly, usually within 1 second, providing a smooth user experience.</p> |
| Customisability | 4 <p>There's a classic trade-off between ease of set-up and customisability. No surprises that there is little to customise with Flodesk. That should not be an issue for small businesses looking to grow via email automation. The time may come when you wish to have more control over custom dashboards and analytics but until then we are not concerned.</p> | 7 <p>Mailchimp allows you to customize most client-facing elements, helping you create attractive marketing materials with its powerful editor and personalization features. You can build complex marketing automation workflows with conditional logic, branching, and triggers. Audience segmentation is flexible, including the ability to use custom events with code. The platform offers decent analytics and lets you create custom reports. However, it lacks some advanced customization options, like creating custom data objects.</p> |
| Ease of Setup | 10 <p><span style="color: rgb(0, 0, 0);">We loved how quickly we could self-serve to create an account with very few clicks (via a Google account) and start creating emails, forms and workflows. Thanks to the 'forever free' tier, there is also no need to enter payment card details to access full functionality for the first 30 days.</span></p> | 9 <p>There is plenty of guidance from Mailchimp to get your team up and running in no time (less than 15 minutes for basic setup).</p><p><br></p><p>However, given that Mailchimp also offers a wealth of customization options, advanced setup can still take up to a few weeks.</p> |
| Customer Support | 8 <p>There is no live-chat functionality but our email query was helpfully answered in just 8 minutes. In addition the knowledge base of 'how to' articles is high-quality and easily searchable.</p> | 9 <p>Mailchimp provides excellent customer support, with live support available in the app and quick response times (within minutes when tested). There's AI support throughout the platform, such as when creating an email campaign. The help center is high-quality, offering comprehensive resources to assist users.</p> |
| Integratability | 3 <p>Direct integration is supported only for Instagram and Shopify. The Zapier store has a number of other integrations which may be useful and depending on your needs, you may have to create your own private connection via the Flodesk API.</p> | 10 <p>Mailchimp integrates well with other tools, offering over 350 pre-built integrations with third-party applications like CRMs, e-commerce platforms, social media, and event management tools. It also provides an API for custom integrations.</p> |
| Ease of Migration | 9 <p>In testing we could easily export the mailing list, a specific segment, and analytics (such as daily opt-in and visitor activity) to CSV without needing tech support.</p> | 8 <p>Mailchimp lets you easily export all your account-related data through the platform. For other information, you can access it via their API. </p> |
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