| Functionality | 7 <p>Compared to some of its competitors, GetResponse offers an entirely free plan which offers almost all the functionalities a company may need, ranging from email template creation, customer segmentation, and basic analytics tools.</p><p><br></p><p>However, it lacks some granular customisation options for all the above basic tools.</p> | 10 <p>HubSpot offers all functionality that most companies will need, including functionality required by the largest/ most sophisticated companies. Has all the marketing functionality in one place - emails, SMS, Whatsapp, ads, website, landing pages, socials etc.</p><p><br></p><p>Ability to create highly sophisticated automation workflows across the entire customer lifecycle & create very granular segments - allows you to create hyper personalised outreach at the exact right moment in time.</p> |
| Ease of Use | 6 <p>GetResponse was not difficult to pick up for the basic features (e.g., creating emails, websites, landing pages, signup pages, etc). However, it was more difficult to find entry points to the deeper customisation options (e.g., segmentation, A/B testing).</p> | 5 <p>HubSpot is so packed with features and customisation options that it will take an average SMB employee a few days to learn how to navigate the platform.</p><p><br></p><p>For example, to create a email segment/ , there are literally hundreds of filters you can choose from, which can feel rather overwhelming. And even if you only plan on using Marketing Hub, you have access to other products in the suite - operations/ sales/ content etc, which can feel excessive.</p><p><br></p><p><span style="color: rgb(0, 0, 0);">But once you're past the initial learning curve, most key processes are generally quite intuitive.</span></p> |
| Look and feel | 3 <p>Of the products we tested, GetResponse was visually less appealing than some of its competitors. The interface is generally a bit tired and old, making it slightly harder to navigate, and a creating a less delightful user experience.</p> | 5 <p>We find HubSpot's interface to be tired and overwhelming compared to the newer MAPs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p> |
| Customisability | 3 <p>GetResponse lacks most of the customisation features that a business would need. Its email drag-and-drop builder is lacking in customisation options (beyond the basic text and photos). Crucially, where there are customisation options, the confusing UI slows you down.</p> | 9 <p><span style="color: rgb(0, 0, 0);">Hubspot allows you to create very sophisticated & hyper personalised marketing automation workflows with conditional logic, branching, triggers and connection to third party platforms. You're also able to segment based on any thing your heart desires, and you can even create custom events with code.</span></p><p><br></p><p>On top of this, you can customise most things client facing. There's an extremely sophisticated editor and personalisation options, especially with its website builder. You can always bring custom code for the ultimate style customisation.Custom fields are also supported.</p><p><br></p><p>Finally, there's the ability to create rather advanced custom reports and dashboards.</p> |
| Ease of Setup | 7 <p>Campaign Monitor's basic setup takes less than 30 minutes, but advanced setup, such as advanced workflows or creating segments, takes slightly longer, especially as key features feel slightly hidden within the interface.</p> | 2 <p>HubSpot Marketing Hub offers a self-serve free trial, but basic setup takes more than an hour to complete. Given that HubSpot is a relatively complex ecosystem of marketing and sales functions, it takes a while to navigate through the various customisation and segmentation options. We'd also expect that fully customising HubSpot would take extensive research or speaking to the customer support team.</p> |
| Customer Support | 9 <p>Live chat expert support is available in two languages - chat is available 24/7 in English, and weekdays 9am-5pm in Polish. There's also 24/7 email support available in 7 languages.</p> | 6 <p>HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7.</p><p><br></p><p>That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise plans, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned representative in your territory.</p> |
| Integratability | 8 <p>GetResponse integrates with most apps that users might need, including e-commerce, survey, and analytics tools.</p> | 10 <p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect your MAP with, plus an ever-growing marketplace of more than 350 free and paid-for apps. The chances are that if you need a particular integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p> |
| Ease of Migration | 7 <p>GetResponse has a self-service function to export contacts. However, there aren't many other options for exporting analytics or other elements.</p> | 8 <p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> |
