| Functionality | 7 <p>Compared to some of its competitors, GetResponse offers an entirely free plan which offers almost all the functionalities a company may need, ranging from email template creation, customer segmentation, and basic analytics tools.</p><p><br></p><p>However, it lacks some granular customisation options for all the above basic tools.</p> | 4 <p>As a sales outreach platform, Reply is very much fit for purpose. However, in terms of other marketing features, such as aesthetic email templates or richer automations geared towards e-commerce, Reply lags behind.</p> |
| Ease of Use | 6 <p>GetResponse was not difficult to pick up for the basic features (e.g., creating emails, websites, landing pages, signup pages, etc). However, it was more difficult to find entry points to the deeper customisation options (e.g., segmentation, A/B testing).</p> | 5 <p>We didn't find Reply particularly easy to use; its learning curve will be quite steep for those who are only used to running marketing automations on the bigger player apps - the layout on the home bar is not particularly easy to navigate.</p><p><br></p><p>We'd estimate the app to take at least a day for a regular startup employee to pick up - significantly more time than the other apps we tested.</p> |
| Look and feel | 3 <p>Of the products we tested, GetResponse was visually less appealing than some of its competitors. The interface is generally a bit tired and old, making it slightly harder to navigate, and a creating a less delightful user experience.</p> | 8 <p>Reply has an excellent look and feel. The interface is clean and modern - and once you find your way around, it's a pleasure to use. Pages also load very fast, meaning that technical holdbacks won't set you back!</p> |
| Customisability | 3 <p>GetResponse lacks most of the customisation features that a business would need. Its email drag-and-drop builder is lacking in customisation options (beyond the basic text and photos). Crucially, where there are customisation options, the confusing UI slows you down.</p> | 8 <p>Automations and emails are highly customisable - and the API key is easily accessible within the main menu, helping you create any integrations you may need.</p><p><br></p><p>Moreover, the emails are mostly text-based, and are also highly customisable.</p> |
| Ease of Setup | 7 <p>Campaign Monitor's basic setup takes less than 30 minutes, but advanced setup, such as advanced workflows or creating segments, takes slightly longer, especially as key features feel slightly hidden within the interface.</p> | 5 <p>Given the complexity of setting up any type of sales system, we've given Reply an average ease of setup score. This encompasses the amount of time it takes to complete basic setup (around an hour), as well as the amount of time it takes to complete more advanced customisations, such as advanced workflows and integrations.</p> |
| Customer Support | 9 <p>Live chat expert support is available in two languages - chat is available 24/7 in English, and weekdays 9am-5pm in Polish. There's also 24/7 email support available in 7 languages.</p> | 7 <p>Reply has a live chat feature which has been enhanced by AI (thanks to intercom, their customer support provider). There's also a dedicated customer success team on hand, who you can email anytime with strategy or project-specific queries.</p> |
| Integratability | 8 <p>GetResponse integrates with most apps that users might need, including e-commerce, survey, and analytics tools.</p> | 5 <p>There is a fantastic list of integrations provided by reply - covering automations, account-based selling, and marketing. However, it does not cover a whole list of e-commerce and marketing tools that other platforms do cover.</p> |
| Ease of Migration | 7 <p>GetResponse has a self-service function to export contacts. However, there aren't many other options for exporting analytics or other elements.</p> | 3 <p>There is no clear way to export contacts from Reply. However, if you use Reply Data – their database with 140m+ contacts – there an option to export selected contacts.</p> |
