In the conversation intelligence category, Gong Core emerges as the superior choice for enterprise-level organizations with mature sales processes, offering exceptional customization, ease of use, and robust functionality. It's particularly well-suited for companies with data-driven cultures and dedicated revenue operations teams. Avoma, while providing excellent customer support and simpler setup, is better positioned for smaller teams or organizations just beginning their conversation intelligence journey, especially those needing immediate support and straightforward implementation. The choice between these platforms largely depends on organizational maturity and resources available for implementation and maintenance.
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Gong vs Avoma - Comparison 2025
Gong vs. Avoma
Last updated on
Reviewed by Paddy Stobbs
Stackfix Co-Founder & CEO
Advantages of Gong
Gong Core is vastly superior at customization compared to Avoma
Gong Core offers significantly better ease of use than Avoma
Gong Core has superior functionality compared to Avoma
Gong Core provides a better user interface experience than Avoma
Advantages of Avoma
Avoma is significantly better at customer support than Gong Core
Avoma offers easier initial setup compared to Gong Core
Gong is best for
- Businesses with mature enterprise sales teams and expert RevOps seeking data-driven performance improvement
- Who need to scale best practices across teams through systematic coaching
- And/or who need data-driven forecasting and early risk detection in complex deals
Avoma is best for
- Businesses with less mature sales teams seeking AI-driven coaching and comprehensive note-taking
- Who need comprehensive meeting documentation with intelligent summaries and follow-ups
- And/or who need to share customer conversations across their organization
Gong is less good for
- Businesses without a data-driven sales culture or expert RevOps team will struggle to maximize value
- Businesses with limited technical resources, as setup requires significant RevOps expertise and professional services support
- Who need broad CRM integration options beyond Salesforce and Hubspot
- And/or who need top-of-funnel prospecting and outreach capabilities
Avoma is less good for
- Businesses with established sales processes who need a modern, streamlined interface
- Who need real-time coaching capabilities
- And/or who need advanced deal risk analysis
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Gong 
Avoma
Pricing, features & ratings
 Avoma Starting at $290Billed monthly |
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| Stackfix Verdict | ||
|---|---|---|
| Functionality | 8 <p>Gong does a great job of capturing data, and anchoring it in business context. Understanding customers and revenue goes beyond simply tracking activity and into following the pipeline via customers' business priorities. You can seamlessly offer and request feedback and coaching on customer meetings and sync forecast updates in both directions with your CRM.</p> | 6 <p>Unusually among revenue intelligence and sales coaching platforms, Avoma includes a scheduler in all paid subscriptions. In case you don't already use a standalone scheduler or a scheduling feature in your lead generation platform, this could be a great value-add.</p><p>Call recording, transcription and information extraction is excellent, including abstraction to pre-configured and custom sales frameworks and drafting of follow-up messaging.</p><p>We noticed that the engineering team is constantly updating the product - we noticed alerts to refresh the page due to an update. We love to see this because this is the essence of SaaS.</p> |
| Ease of Use | 9 <p>Following a good setup, the platform is intuitive to use - for recording and reviewing calls, manual and AI-driven feedback, providing coaching and popup battlecards triggered by words/phrases that matter to your organisation.</p> | 4 <p>Scheduling a meeting is intuitive since it happens through the calendar integration. Beyond that we found that navigating a fairly busy user interface is a steep learning curve.</p> |
| Look and feel | 8 <p>There is a lot of information on screen at any time, but the layout never feels heavy or busy. Loading new views is quick.</p> | 4 <p>With multiple scrolling panels on each page, Avoma has a somewhat dated feel, and page loads are quite slow. We did find that once we knew where we were looking, the layout made sense. Still we'd love to see the pages less 'busy'</p> |
| Customisability | 10 <p>You can customize most of the platform to be relevant to your organization's processes, CRM set-up and business context.</p> | 6 <p>We like how you can customize elements such as the sales frameworks, and which topics and keywords are visible in the interface. You can also customize coaching by focusing a trend analysis on what is relevant to your business and your customer interactions. This can help reps to 'speak the same language as their customers.</p> |
| Ease of Setup | 2 <p>Realistically you will need expert help from your in-house RevOps experts and from Gong's professional services team to get up and running. While they state 2 hours to start, it's likely to take some days / weeks to hone the experience perfectly to the needs of a serious sales team. Especially given role hierarchies and permissions across different levels of the organisation.</p> | 8 <p>We had a frictionless process to get started on the 14 day trial for the full-feature ('Revenue Intelligence') tier. No need to book a demo or speak to a rep, nor to enter payment details. After 14 days the account reverts to a 'Basic' free account for view-only. Requesting a demo was a breeze, and we scheduled directly with the rep's calendar. For revenue intelligence features to work fully there's additional set-up required at the Admin level between Avoma and the CRM.</p> |
| Customer Support | 5 <p>In most cases, it would be Admin users (typically RevOps team members) who would contact Gong for support. We would expect most organisations to have their own internal training for managers and reps. We have not tested the tech support directly.</p> | 9 <p>During testing we used the 'live chat' during UK morning office hours. Due to the geo coverage of support agents we had high-quality real-time support and answers to our questions. In addition the online help center is well structured and even includes 'best practices' to help smaller / less mature teams make the most of note taking and call coaching.</p> |
| Integratability | 6 <p>Other platforms offer more integration options for CRMs, which is the key driver here. That said, sales organizations using Gong would typically be using Salesforce or Hubspot, which are covered.</p> | 5 <p>Inegrations with the most popular CRMs and dialers.</p> |
| Ease of Migration | 6 <p>You can share and download meeting recordings, and download transcripts and insights.</p> | 5 <p>You can easily export notes and summaries to the clipboard, and download meetings (video+audio, audio only, transcript only)</p> |
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