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Gorgias vs Thena - Comparison 2025

Gorgias vs. Thena

Last updated on

Reviewed by Paddy Stobbs

Stackfix Co-Founder & CEO

PS

Thena and Gorgias serve distinct market segments with different strengths. Thena excels as a Slack-first support solution with superior ticket organization and customer service, making it ideal for B2B companies using Slack as their primary communication tool.

Gorgias, however, is better suited for e-commerce businesses, particularly those on Shopify, with its deep e-commerce integrations and comprehensive analytics suite. While both platforms offer similar core functionality, their implementations differ significantly based on their target markets.

Gorgias Product Logo

Advantages of Gorgias

Gorgias is significantly better at e-commerce integration
Gorgias offers exceptional Shopify integration with a customizable sidebar, Shopify-specific macros, and AI automation for common e-commerce requests like order tracking and delivery rescheduling. In contrast, Thena lacks any e-commerce platform integrations, making Gorgias the clear choice for online retailers.
Gorgias provides superior analytics capabilities
Gorgias provides a comprehensive analytics suite covering agent performance, ticket metrics, AI agent performance, and channel-specific analytics. Thena offers basic analytics, which fall short of our detailed insights.
Gorgias offers broader channel coverage
Gorgias supports a comprehensive range of communication channels including WhatsApp, SMS, Facebook, Instagram, and Twitter, which Thena does not offer. This makes Gorgias more suitable for businesses needing to engage with customers across multiple social and messaging platforms.
Gorgias has more robust automation capabilities
Gorgias offers comprehensive rules-based routing and automation options, including time-based and event-based automations. Thena's automation capabilities are limited primarily to auto-assignment, making Gorgias more suitable for teams needing sophisticated workflow automation.
Thena Product Logo

Advantages of Thena

Thena is significantly better at Slack integration
Thena's Slack integration is exceptional, offering rich features like managing customer Slack threads in a shared inbox and custom shortcuts based on emoji reactions. In contrast, Gorgias only offers basic Slack connectivity through webhooks, making Thena the clear choice for Slack-centric teams.
Thena offers superior ticket organization with Kanban view
Thena's shared inbox features a powerful Kanban-style board for ticket management, complete with keyboard shortcuts for efficient processing. Gorgias lacks a Kanban view entirely, making Thena more suitable for teams that prefer visual ticket management.
Thena provides better customer support
Thena provides exceptional customer support through dedicated Slack channels with response times under 15 minutes and well-versed agents. Gorgias employs an AI-first approach with hour-long wait times for human support, which can challenge customer experience.

Gorgias is best for

  • Businesses with moderate ticket volume (100-500 tickets per day) in the e-commerce space
  • Who need deep Shopify integration with features like customizable sidebars and automated e-commerce request handling
  • And/or who want comprehensive analytics across channels including AI agent performance tracking

Thena is best for

  • Businesses with a low ticket volume (<100 tickets per day) who primarily support customers through Slack
  • Who need project management-style ticket organization and want powerful custom views with keyboard shortcuts
  • And/or who want AI-powered support capabilities with custom workflows and basic help center functionality

Gorgias is less good for

  • Businesses with a high ticket volume (500+ tickets per day)
  • Who need advanced workflow automation like time-based rules or approval workflows
  • And/or who need enterprise integrations like Salesforce, Jira, or mobile SDK capabilities

Thena is less good for

  • Businesses with a high ticket volume (500+ tickets per day) who need sophisticated workflow automation
  • Who need support for social media channels, phone support, or WhatsApp integration
  • And/or who need advanced help center capabilities with multi-language support and analytics

Gallery

Gorgias logoGorgias
Gorgias screenshot
Thena logoThena
Thena screenshot

Pricing, features & ratings

Gorgias logo

Gorgias

Starting at

$10

support ticket / month

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
7

Functionality

7/10

<p>As a product tailored to e-commerce brands, Gorgias offers a fairly robust range of features. It offer support for all the channels you'd expect including email, live chat, phone, text and socials. Additionally, you'll also find a decent help centre offering and AI agent functionality provided natively too. Though Gorgias does not excel in any one particular area, we did find each feature to be relatively well executed.</p>
7

Functionality

7/10

<p>Thena is one of a handful of up and coming support platforms tailored to B2B focused customers. It's focus is on Slack-centric teams (where it excels), however, it also provides support for email, a basic live chat widget, MS teams and forms. Additionally, we were pleased to see that you can configure an AI agent to respond to messages for you as well as the ability to set up a basic help centre.</p><p>However, it lacks support for many channels that non B2B focused businesses might want such as all social platforms or phone calls.</p>
Ease of Use
5

Ease of Use

5/10

<p>Though individual screens were generally well presented, we did find the sheer breadth of features slightly overwhelming at times. Gorgias' sidebar navigation system is non-standard which initially made it hard to navigate between core features swiftly (like between inboxes and analytics pages).</p>
6

Ease of Use

6/10

<p>Thena's web app is well presented, however, given the sheer breadth of features, it can feel overwhelming at times. Instead of a traditional email style inbox, it places a focus on a kanban-style tickets view which may be unintuitive for agents who aren't used to project management platforms. Despite this, the UI was designed well to present information and buttons are intuitively placed such that the learning curve is not too steep. It would take an average SMB employee an hour to master the tool.</p>
Look and feel
6

Look and feel

6/10

<p>Overall, we found Gorgias to be relatively well designed and intuitive to use. Most interfaces were modern and fast to load (load times &lt; 2 seconds). However, some interfaces did lack refinement or were hidden away in settings - for example, creating chatbots with the same interface used to generate other rules/workflows in the product presented some challenges - a simple drag and drop interface would have been preferable here.</p>
7

Look and feel

7/10

<p>Thena's web app is well designed, fast to load and easy to use. It has a modern feel to it and looks great in both dark mode or light mode. We especially appreciated the addition of keyboard shortcuts across the inbox that help agents zip through the platform when tackling a large backlog of tickets.</p>
Customisability
6

Customisability

6/10

<p>At present, Gorgias offers a fairly standard set of customization options for both internal and external interfaces. For its live chat widget and help centre, you can customize the usual elements including logos, colours and titles. For internal facing screens we appreciated the ease of saving custom views or adding custom tags to tickets to suit your specific business needs.</p>
6

Customisability

6/10

<p>Thena offers a number of facets for customization. It's internal facing interfaces offer the most scope - with things like inbox views, AI agent context and workflows, all fully configurable.</p><p>However, its external facing interfaces are limited in their customizability. For example, both its live chat widget and help centres only offer basic aesthetic options such as colours and logos.</p>
Ease of Setup
7

Ease of Setup

7/10

<p><span style="color: rgb(0, 0, 0);">Gorgias offers a simple self-serve free trial for their platform. We found the initial setup to be simple, taking less than 30 minutes. Setting up your first channels is also a simple process - for example connecting your email can be done with just a couple clicks instead of needing to set up email forwarding manually.&nbsp;However, some features do require some up-front investment to get the most out of such as their AI agents feature as well as any ticket-routing automations you might want.</span></p>
4

Ease of Setup

4/10

<p>Unfortunately, Thena does not offer a self-serve free trial for its platform. Instead you'll need to hop on a sales demo to get access. However, the sales call is often with the founder and was helpful and swift. One we got access, initial setup was limited and the platform can feel slightly overwhelming given the sheer breadth of features and facets you can customize. However, given its Slack centricity, getting connected to it is very simple thanks to a native integration which only takes a few clicks.</p>
Customer Support
4

Customer Support

4/10

<p>You can contact Gorgias' support agents via a live chat widget in their web app. When tested, you initially have to get through an AI agent which we found to be relatively helpful, however, unable to answer more complex queries. Real agents took an average of an hour to respond and though helpful, often seemed biased to wanting to book demo/sales calls if questions around pricing were asked.</p>
8

Customer Support

8/10

<p>Thena primarly provides support via a 1:1 slack channel with their team. When tested, agents responded in &lt;15 minutes and were well versed and very helpful, even for complex setup style questions. Additionally, Thena provide a well written and rich help centre that can answer most queries.</p>
Integratability
7

Integratability

7/10

<p>For their target customer segment, e-commerce brands, Gorgias offers a very comprehensive integrations store - providing integrations with all the major players like Shopify, BigCommerce etc. Additionally, we appreciated the fact that they also offer a mobile app with which you can handle tickets on the go more easily.</p>
5

Integratability

5/10

<p>Thena offers integrations with popular task management platforms (Jira, Linear), CRMs (Salesforce, HubSpot) and incident management platforms (Rootly, Incident.io). We would like to have seen a Zapier integration like many of its peers offer though. That being said, Thena does offer an API through which technical teams can interact with the platform directly.</p>
Ease of Migration
5

Ease of Migration

5/10

<p>Users can export data on tickets and other analytics via a self-serve option directly within Gorgias' dashboards.</p>
7

Ease of Migration

7/10

<p>Thena offers self-serve export functionality to CSV/JSON for tickets and their details within their web app. Additionally, Thena offers an API through which you can interact with tickets directly.</p>
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