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Help Scout vs Plain - Comparison 2025

Help Scout vs. Plain

Last updated on

Reviewed by Paddy Stobbs

Stackfix Co-Founder & CEO

PS

Plain and Help Scout serve distinct segments of the customer support market, with Plain excelling as a developer-first platform for technical B2B software teams, while Help Scout focuses on simplicity and ease of use for general business users.

Plain's standout API capabilities, modern interface, and powerful analytics make it ideal for teams needing deep customization and integration capabilities. However, Help Scout's straightforward approach and extensive pre-built integrations make it better suited for teams prioritizing quick setup and basic support functionality.

Help Scout Product Logo

Advantages of Help Scout

Help Scout is significantly more user-friendly for non-technical teams
Help Scout's email-like interface makes it incredibly intuitive for any team member to pick up and use effectively. During testing, we found its clean, simple design and gentle learning curve particularly beneficial for non-technical users. In contrast, Plain's developer-centric approach, while powerful, may be overwhelming for non-technical teams.
Help Scout offers superior help center functionality
Help Scout provides a comprehensive help center solution with customization options, multi-language support, and analytics tracking. This is particularly valuable for companies looking to reduce ticket volume through self-service support. Plain doesn't offer help center functionality at all, which could be a significant limitation for teams wanting to scale their support operations.
Help Scout offers more comprehensive integration options
Help Scout provides a wider range of pre-built integrations, including Zapier, Mailchimp, Shopify, and various other popular business tools. This makes it easier for non-technical teams to connect their support system with other tools. While Plain has a powerful API, its more limited set of pre-built integrations requires more technical resources to achieve the same connectivity.
Help Scout provides better social media channel support
Help Scout integrates with key social channels including Facebook and Instagram, allowing teams to manage social media support requests alongside other channels. Plain lacks these integrations, which could be problematic for businesses with active social media support needs.
Plain Product Logo

Advantages of Plain

Plain offers a superior shared inbox experience
Plain's shared inbox is exceptionally modern and fast, with an intuitive Kanban view and powerful keyboard shortcuts for power users. While Help Scout's inbox is clean and simple, Plain's interface provides better ticket navigation and filtering capabilities, making it more efficient for high-volume support teams.
Plain is significantly more developer-friendly with its API-first approach
Plain's GraphQL API stands out as best-in-class, offering complete feature parity with their web app. This is particularly valuable for technical B2B software teams who need deep customization and integration capabilities. In contrast, Help Scout's API is more limited and requires third-party tools like Zapier for many integrations.
Plain delivers a more polished and refined user experience
Plain's interface stands out with thoughtful design touches like tasteful animations and sound effects, creating a more engaging experience. While Help Scout maintains a clean look, Plain's attention to detail in UI/UX makes it more enjoyable and efficient to use daily.
Plain provides more powerful analytics capabilities
Plain's analytics suite offers more granular filtering options and automatically extracts common customer requests, making it valuable for data-driven teams. While Help Scout provides basic metrics, Plain's deeper analytical capabilities help teams better understand and optimize their support operations.

Help Scout is best for

  • Businesses with a low ticket volume (<100 tickets per day) who want an email-like support experience
  • Who need a straightforward shared inbox with minimal training requirements and don't require heavy automation
  • And/or who want robust customer context features like conversation drill-downs and third-party integrations

Plain is best for

  • Businesses with a moderate ticket volume (100-500 tickets per day) who need a modern, developer-friendly support platform
  • Who need a highly intuitive shared inbox with powerful keyboard shortcuts and exceptional UX design
  • And/or who want deep API customization capabilities for building a tailored support workflow

Help Scout is less good for

  • Businesses with a high ticket volume (500+ tickets per day)
  • Who need support for WhatsApp, Twitter, or phone channels without third-party integration
  • And/or who need advanced customization options without coding

Plain is less good for

  • Businesses with high ticket volume (500+ tickets per day) who need comprehensive workflow automation and AI-powered routing
  • Who need omnichannel support across WhatsApp, phone, SMS, and social media platforms
  • And/or who need comprehensive self-service options like help centers, chatbots, and CSAT collection

Gallery

Help Scout logoHelp Scout
Help Scout screenshot
Plain logoPlain
Plain screenshot

Pricing, features & ratings

Help Scout logo

Help Scout

Starting at

$0

Billed monthly

Pricing calculatorVisit Website
Plain logo

Plain

Starting at

$39

user / month

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
7

Functionality

7/10

<p>Help Scout is a lightweight tool that offers some support functionality that most SMBs will need. Help Scout allows you to offer support via live chat, email, social channels, and create your own Help Centre. It also has some basic automation, reporting and AI functionality.</p><p>However, it lacks support for phone, SMS and WhatsApp and a no-code chatbot builder to automate chat-related workflow.</p>
5

Functionality

5/10

<p>Plain's positioning focuses on delivering exceptional functionality for B2B software teams. This includes excellent support for channels such as Slack, MS Teams, email etc. However, compared to other CS tools, Plain lacks some common functionality you might expect such as the ability to create help centres or configure chatbots.</p>
Ease of Use
8

Ease of Use

8/10

<p>Help Scout is easy to pick up, even for beginners. Its inbox feels just like an email inbox—clean, simple, and intuitive. In fact, it’s one of the most user-friendly interfaces we’ve seen.</p><p>That said, there are some pain points: Unlike most customer support tools, Help Scout doesn’t have a sidebar for quickly navigating to other tickets. Setting up custom views isn’t straightforward. Instead of filtering an existing view, you have to build a new workflow, which feels unnecessarily complicated.</p>
9

Ease of Use

9/10

<p>As a result of it's focus on B2B software teams and opinionated product positioning, Plain has created a focused and intuitive product with a shallow learning curve. An average SMB employee would require less than 30 minutes and no guidance to master the product. It's onboarding process is simple, short and easy to understand. Additionally, it's web app is beautifully designed and intuitive to use.</p>
Look and feel
9

Look and feel

9/10

<p>Help Scout’s interface is clean, colorful, and easy on the eyes. It’s fast, responsive, and pleasant to use.</p>
9

Look and feel

9/10

<p>Plain stands out as one of the best designed products on the market. It's clear that the team have crafted the product with a lot of care. The web app is modern, slick and very fast to use. Animations and sound effects are used with taste to add a high level of polish to the user experience.</p><p>Additionally, the web app neatly labels core buttons with a corresponding keyboard shortcut enabling agents to rattle through support tickets faster than they might have done with just a mouse.</p>
Customisability
3

Customisability

3/10

<p>Customization is where Help Scout falls short. Without code, you can only make very basic adjustments to the live chat widget and help center. Automation workflows are limited, and creating custom reports from scratch isn’t possible. If you need heavy customization, you’ll likely find Help Scout restrictive.</p>
7

Customisability

7/10

<p>Though Plain has built an opinionated product, it's API-centric nature provides a number of options for customisability. For example, businesses are able to sync customer data right into Plain via their API by connecting their backend to the platform and configuring custom fields. This means that businesses don't have to worry about syncing customer data or integrations. However, it's worth noting that whilst this is great for modern B2B software teams, businesses looking for something a little less developer focused should look elsewhere.</p>
Ease of Setup
6

Ease of Setup

6/10

<p>Help Scout offers a simple self-serve free trial for their platform. We found the initial setup to be slightly longer than necessary, taking around 10 minutes. Setting up your first channels may take some time though - with no easy one-click email connect option, you’ll have to setup email forwarding manually. When it comes to richer customisation options - the platform is fairly limited when compared to peers meaning it won't take long to get the most out of it.</p>
7

Ease of Setup

7/10

<p>Plain offers a simple self-serve free trial for their platform. We found the initial setup to be simple, taking &lt;5 mins. Setting up your first channels are particularly easy too - given Plain's focus on Slack and similar channels these take only a few clicks to connect and configure. However, when it comes to longer term customization, there are endless options available to teams who wish to take advantage of Plain's very flexible API.</p>
Customer Support
8

Customer Support

8/10

<p>You can email Help Scout’s support team directly from the app during U.S. business hours. Their responses are generally quick (within a few hours), and Help Scout's agents always go above and beyond. The AI chatbot however, is weak point, offering unhelpful and generic responses.</p>
5

Customer Support

5/10

<p>Plain's support team can be contacted via email or in app form. We find their agents to be fairly responsive (response times &lt;12 hours), knowledgeable and helpful. When tested, they are often able to troubleshoot issues within one response.</p>
Integratability
8

Integratability

8/10

<p>Help Scout offers pre-built integrations with over 100 apps, including commonly needed integrations such as CRMs, calling systems, project management tools, and email marketing platforms. It also has an API for custom integrations.</p>
7

Integratability

7/10

<p>Plain offers a handful of built in integrations with popular CRMs (such as Salesforce and Hubspot) as well as project management tools (such as Linear). However, it does lack the breadth of pre-built integrations that some of its competitors offer. That being said, its best in class API offers additional extensibility, though this is best suited to developer centric software teams.</p>
Ease of Migration
3

Ease of Migration

3/10

<p>Help Scout's data export capabilities are somewhat limited. While reporting data for selected reports can be exported directly from within Help Scout, most data can only be exported via API.</p>
3

Ease of Migration

3/10

<p>Plain does not currently offer any self serve data export functionality, however, they do offer this on-demand to customers on their highest pricing tier.</p>
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