| Functionality | 10 <p>HubSpot offers all functionality that most companies will need, including functionality required by the largest/ most sophisticated companies. Has all the marketing functionality in one place - emails, SMS, Whatsapp, ads, website, landing pages, socials etc.</p><p><br></p><p>Ability to create highly sophisticated automation workflows across the entire customer lifecycle & create very granular segments - allows you to create hyper personalised outreach at the exact right moment in time.</p> | 4 <p>SendX provides core email campaign functionalities, including automated email series, a drag-and-drop email builder, and A/B testing. However, like many platforms, it lacks support for omni-channel marketing, such as SMS, social media management, or blog publishing through a built-in content management system. It also misses advanced features like AI-driven creative assistance and custom reporting.</p> |
| Ease of Use | 5 <p>HubSpot is so packed with features and customisation options that it will take an average SMB employee a few days to learn how to navigate the platform.</p><p><br></p><p>For example, to create a email segment/ , there are literally hundreds of filters you can choose from, which can feel rather overwhelming. And even if you only plan on using Marketing Hub, you have access to other products in the suite - operations/ sales/ content etc, which can feel excessive.</p><p><br></p><p><span style="color: rgb(0, 0, 0);">But once you're past the initial learning curve, most key processes are generally quite intuitive.</span></p> | 8 <p>SendX is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> |
| Look and feel | 5 <p>We find HubSpot's interface to be tired and overwhelming compared to the newer MAPs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p> | 4 <p>The interface is very basic and feels outdated, lacking the modern design elements seen in some competitors. It features minimal use of color, giving it a uniform and unpolished appearance. Most pages look similar and resemble forms rather than a visually engaging platform.</p> |
| Customisability | 9 <p><span style="color: rgb(0, 0, 0);">Hubspot allows you to create very sophisticated & hyper personalised marketing automation workflows with conditional logic, branching, triggers and connection to third party platforms. You're also able to segment based on any thing your heart desires, and you can even create custom events with code.</span></p><p><br></p><p>On top of this, you can customise most things client facing. There's an extremely sophisticated editor and personalisation options, especially with its website builder. You can always bring custom code for the ultimate style customisation.Custom fields are also supported.</p><p><br></p><p>Finally, there's the ability to create rather advanced custom reports and dashboards.</p> | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> |
| Ease of Setup | 2 <p>HubSpot Marketing Hub offers a self-serve free trial, but basic setup takes more than an hour to complete. Given that HubSpot is a relatively complex ecosystem of marketing and sales functions, it takes a while to navigate through the various customisation and segmentation options. We'd also expect that fully customising HubSpot would take extensive research or speaking to the customer support team.</p> | 7 <p>SendX offers a self-serve free trial and allows purchase without needing to talk to sales. Basic setup takes 10-20 minutes, while full customization, including advanced workflows, integrations, and custom email templates, is typically completed within a day with minimal assistance.</p> |
| Customer Support | 6 <p>HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7.</p><p><br></p><p>That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise plans, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned representative in your territory.</p> | 7 <p>SendX provides excellent customer support with in-app live chat during their business hours, offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> |
| Integratability | 10 <p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect your MAP with, plus an ever-growing marketplace of more than 350 free and paid-for apps. The chances are that if you need a particular integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p> | 4 <p>SendX integrates with platforms like Zapier, WooCommerce, Stripe, and Pipedrive. However, for platforms like Shopify, Webflow, Typeform, HubSpot, and Salesforce, it relies on third-party integrations, requiring additional setup compared to native solutions.</p> |
| Ease of Migration | 8 <p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> | 5 <p>Subscriber lists are easily exportable through a self-serve function, but campaign data is not.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> |
