Functionality | 9 <p>HubSpot offers all functionality that most companies will need, besides functionality required by the largest/ most sophisticated companies. For example, HubSpot's reporting functionality and ability to build highly customised workflows aren't on par with Salesforce's.</p> | 2 <p>LACRM provides very barebones functionality. You can store contacts, track communication, and manage pipelines - but that's about it. You're unable to send emails, access any meaningful reports or automate workflows.</p> |
Ease of Use | 3 <p>HubSpot is so packed with features and customisation options that it will take an average SMB employee at least a week to learn how to navigate the platform. Even if you're only using HubSpot CRM, you'll see irrelevant modules and fields form other products in its suites everywhere, which can get quite confusing. But once you're past the initial learning curve, most key processes can get quite intuitive.</p> | 9 <p>Thanks to its minimal features, LACRM is extremely straightforward and intuitive. It only has four main tabs: Workspace, Contacts, Calendar, and Reports. Any SMB employee can set it up and start using it immediately.</p><p>The only drawback is that pipelines are found under "Reports" and are viewable only as a list, not as a board.</p> |
Look and feel | 4 <p>We find HubSpot's interface to be tired and overwhelming compared to the newer CRMs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p> | 7 <p>The software is clear, clean, and fast-loading, though it feels a bit visually <span style="color: rgb(0, 0, 0);">uninspiring.</span></p> |
Customisability | 9 <p>HubSpot offers the highest degree of customisability out of all CRMs besides Salesforce. You can create complex workflows via code, and fully customise fully customize the design of client-facing assets, such as emails and webpages.</p> | 6 <p>You can customize some aspects, like setting up custom pipelines, adding custom fields, and saving custom filters. It's useful for tracking non-sales activities like job applicants or partners. However, it doesn't offer custom objects or reports.</p> |
Ease of Setup | 3 <p>HubSpot's free trial is available without having to speak to sales. Basic setup - importing contacts and creating pipelines - takes about 10 minutes. However, its extensive features and complex settings mean full customization can take weeks, especially for advanced settings like custom objects, chatbots, and automation. Many users we've talked to ended up hiring a HubSpot consultant for implementation. HubSpot's pricing structure adds another layer of complexity, with multiple plans and bundles to navigate during upgrades.</p> | 9 <p>LACRM offers a simple, self-serve free trial. Initial set up (e.g. importing contacts via CSV/ syncing from Google or Outlook, syncing calendar) was largely simple, although slightly confusing since setting up a pipeline is found under the "reports" module. Due to LACRM's barebones functionality, fully customising will take no time - can be done within an hour.</p> |
Customer Support | 6 <p><span style="color: rgb(9, 9, 11);">HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7. </span></p><p><span style="color: rgb(9, 9, 11);">That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned rep in your territory.</span></p> | 7 <p>LACRM only offers support via email/ phone. There's no built-in live chat on the platform. However, online resources are easy to use, and helpful support videos are available.</p> |
Integratability | 10 <p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect their CRM with, plus an ever-growing marketplace of more than 350 free and paid-for apps. The chances are that if you need a particularly integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p> | 4 <p>LACRM offers 25 pre-built integrations with tools like Google and Outlook Calendar, Mailchimp, and calling software. However, it lacks integration with many software categories, such as customer support, data enrichment, and analytics software. It does offer an API for custom integrations.</p> |
Ease of Migration | 8 <p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> | 8 <p>You're able to export your list of contacts and pipeline leads with one-click. It also offers an API for other custom exports.</p> |