| Functionality | 9 <p>HubSpot offers all functionality that most companies will need, besides functionality required by the largest/ most sophisticated companies. For example, HubSpot's reporting functionality and ability to build highly customised workflows aren't on par with Salesforce's.</p> | 4 <p>On paper, Monday offers most of the functionality SMBs will need, including contact and pipeline management, email sequencing, and basic reporting and automation. However, a lot of it seems half-baked e.g. adding multiple pipelines, tracking engagement rates of emails in sequences, or filtering contacts by interaction are either impossible, or only achievable via hacky workarounds.</p> |
| Ease of Use | 3 <p>HubSpot is so packed with features and customisation options that it will take an average SMB employee at least a week to learn how to navigate the platform. Even if you're only using HubSpot CRM, you'll see irrelevant modules and fields form other products in its suites everywhere, which can get quite confusing. But once you're past the initial learning curve, most key processes can get quite intuitive.</p> | 4 <p>As an offshoot of Monday's Project Management tool, many things require workarounds, which is cumbersome and frustrating. Associating leads with contacts requires adding a “mirror column", moving leads into customers requires "data mapping". The terminology is also confusing, contacts are called "items".</p> |
| Look and feel | 4 <p>We find HubSpot's interface to be tired and overwhelming compared to the newer CRMs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p> | 6 <p>The platform is visually acceptable, though the emphasis on bright, engaging colours and customisable icons can make some pages seem cluttered and busy at times. Page loads also aren't the best (2-3 seconds).</p> |
| Customisability | 9 <p>HubSpot offers the highest degree of customisability out of all CRMs besides Salesforce. You can create complex workflows via code, and fully customise fully customize the design of client-facing assets, such as emails and webpages.</p> | 5 <p>Although you can customise some parts of Monday, the inability to add multiple deals boards and sales pipeline is a major restriction on customisability. It's also lacking some intuitive filters to create useful custom views e.g. see contacts you've recently interacted with and contacted.</p> |
| Ease of Setup | 3 <p>HubSpot's free trial is available without having to speak to sales. Basic setup - importing contacts and creating pipelines - takes about 10 minutes. However, its extensive features and complex settings mean full customization can take weeks, especially for advanced settings like custom objects, chatbots, and automation. Many users we've talked to ended up hiring a HubSpot consultant for implementation. HubSpot's pricing structure adds another layer of complexity, with multiple plans and bundles to navigate during upgrades.</p> | 4 <p>Although Monday offers a self-serve free trial, we found the initial setup (takes >15 minutes) rather challenging during testing. Import was clunky - contacts import as simple text strings rather than structured data objects, requiring time-consuming fixes. Unlike standard CRMs, Monday lacks default relationships between deals and companies - these connections must be manually configured through workarounds. These structural limitations, combined with other quirks, make fully customisation a lengthy process.</p> |
| Customer Support | 6 <p><span style="color: rgb(9, 9, 11);">HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7. </span></p><p><span style="color: rgb(9, 9, 11);">That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned rep in your territory.</span></p> | 7 <p>Monday offers live chat support within its platform. Although you have to chat with an AI chatbot, handoff to a human agent is extremely quick. We've found the support we've been given inconsistent - at times, agents give unhelpful advice and direct you to help centre articles, other times, agents are extremely helpful and go above and beyond with personalised loom videos.</p> |
| Integratability | 10 <p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect their CRM with, plus an ever-growing marketplace of more than 350 free and paid-for apps. The chances are that if you need a particularly integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p> | 8 <p>Monday offers 200+ pre-built integrations, however, these seem to be geared more towards its main offering - Monday Work Management. Although it integrates with most reasonably relevant software, it's missing some CRM-specific connections e.g. prospecting tools like Apollo and Surfe. It does offer an API for custom integrations.</p> |
| Ease of Migration | 8 <p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> | 5 <p>Basic information such as contacts, leads, deals can be exported into an Excel file. However, the restriction is that dashboards can only be exported as an PDF, though all other info can be exported via an API.</p> |
