| Functionality | 9 <p>HubSpot offers all functionality that most companies will need, besides functionality required by the largest/ most sophisticated companies. For example, HubSpot's reporting functionality and ability to build highly customised workflows aren't on par with Salesforce's.</p> | 3 <p>Twenty is more of a sophisticated customer database, rather than a CRM. It only offers basic features like contact storage, communication tracking, pipeline management, and task creation. However, it lacks email, call, analytics, and automation capabilities.</p> |
| Ease of Use | 3 <p>HubSpot is so packed with features and customisation options that it will take an average SMB employee at least a week to learn how to navigate the platform. Even if you're only using HubSpot CRM, you'll see irrelevant modules and fields form other products in its suites everywhere, which can get quite confusing. But once you're past the initial learning curve, most key processes can get quite intuitive.</p> | 8 <p>With minimal features and keyboard shortcuts, Twenty is generally intuitive and quick to navigate. However, some key workflows can be more complex for non-technical users. E.g. assigning a deal owner requires configuring "relation types" in the data model settings.</p> |
| Look and feel | 4 <p>We find HubSpot's interface to be tired and overwhelming compared to the newer CRMs on the market. There is often an overwhelming amount of actions you can take on a single screen, which makes it difficult to locate key information at times.</p> | 8 <p>Inspired by Notion, Twenty feels modern and premium. Interactions are sleek, and pages load quickly (1-2 seconds).</p> |
| Customisability | 9 <p>HubSpot offers the highest degree of customisability out of all CRMs besides Salesforce. You can create complex workflows via code, and fully customise fully customize the design of client-facing assets, such as emails and webpages.</p> | 9 <p>Being open-source, you can fully customize Twenty if you have the technical know-how. Even out-of-the-box, you can configure the data model, add custom objects, and create custom views. However, by default, it lacks some data storage types like checkboxes and formulas.</p> |
| Ease of Setup | 3 <p>HubSpot's free trial is available without having to speak to sales. Basic setup - importing contacts and creating pipelines - takes about 10 minutes. However, its extensive features and complex settings mean full customization can take weeks, especially for advanced settings like custom objects, chatbots, and automation. Many users we've talked to ended up hiring a HubSpot consultant for implementation. HubSpot's pricing structure adds another layer of complexity, with multiple plans and bundles to navigate during upgrades.</p> | 4 <p>Twenty offers a self-serve free trial. Thanks to Twenty's familiar spreadsheet-like layout, we found the initial setup to be extremely simple (taking <5 mins). You can connect your email with a few clicks, and all your contacts sync automatically. With that said, fully customising the platform can take a long time & technical effort, since Twenty's open-source nature means you can adapt Twenty to your exact business needs with code. </p> |
| Customer Support | 6 <p><span style="color: rgb(9, 9, 11);">HubSpot's support team responds via live chat/ email in less than 3 minutes, 24/7. </span></p><p><span style="color: rgb(9, 9, 11);">That said, you don't get access to their phone/ video support, unless you pay for Professional/ Enterprise, and now if you're signed up to their discounted startup plan. We also find their support sometimes frustratingly bureaucratic - you can only speak with the assigned rep in your territory.</span></p> | 7 <p>You can contact support via live chat within the platform, with responses typically within an hour. However, its documentation is basic and geared more towards technical teams.</p> |
| Integratability | 10 <p>HubSpot offers native integrations with the overwhelming majority of 3rd part products a company will want to connect their CRM with, plus an ever-growing marketplace of more than 350 free and paid-for apps. The chances are that if you need a particularly integration and HubSpot don't have it, it will unlikely be provided by a competitive product.</p> | 8 <p>Twenty CRM has no pre-built integrations; you'll need to use its API or Zapier. However, its API is flexible and powerful, enabling seamless integrations with most systems.</p> |
| Ease of Migration | 8 <p>HubSpot allows users to export key data data via self-serve. Export of most other data are also available via API or on request.</p> | 8 <p>You can export key information, including contacts and custom objects, to CSV. Its API also allows for seamless data export.</p> |
