| Functionality | 4 <p>Hunter lacks many core features you'd hope to see from a lead generation platform. When it comes to prospect search, the first hurdle you'll face is the relatively small size of its database - this is due to the fact that they only source emails from public websites and do not cross-reference with any additional data sources. Additionally, many common prospecting filters were missing such as company revenue, contact job title and contact tenure. Finally, adjacent features around email engagement were also light on features meaning you'd likely need to pay separately for a dedicated outbound engagement platform.</p> | 5 <p>RocketReach is a no-frills lead generation tool. It's prospecting interface provides some of the most granular filtering options out of any product on the market. Additionally, the size of its contact database ranks as one of the largest amongst competitors.</p><p>However, RocketReach lacks many common outbound features that you might expect to see. Though it does provide the ability to reach out to leads one email at a time or automate reach out to multiple leads through its AI - you are not able to create email sequences meaning that most businesses will want to use a dedicated engagement platform alongside RocketReach.</p> |
| Ease of Use | 6 <p><span style="color: rgb(0, 0, 0);">Hunter's relatively limited feature set means that its web app is intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. However, one drawback is that its contact prospecting interface is non-standard amongst competitors making it harder to pick up. Overall, it would take an average SMB employee a few hours to master its use.</span></p> | 8 <p>RocketReach's limited functionality makes it simple to use. Its prospecting interfaces are familiar and intuitive. Additionally, its email features are simple and easy to use too. <span style="color: rgb(0, 0, 0);">It would take an average SMB employee under 15 minutes to master its use.</span></p> |
| Look and feel | 7 <p><span style="color: rgb(0, 0, 0);">Hunter's web app is simple and easy to navigate. It's design aesthetic is minimalist and clean, something which is rare amongst tooling in the space. Additionally, when tested, we find it's search pages were generally fast to load. </span></p> | 5 <p>RocketReach's web app is simple and easy to navigate. However we did find the design aesthetic to feel dated and and handful of views to be overflowing and cramped with excessive information. Though most pages were fast to load, some searches were slow to render (often >5s).</p> |
| Customisability | 4 <p><span style="color: rgb(0, 0, 0);">While Hunter offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> | 3 <p><span style="color: rgb(0, 0, 0);">While RocketReach offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to save and share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> |
| Ease of Setup | 9 <p>Hunter offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <5 mins). Additionally, connecting email addresses to their outbound feature was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> | 7 <p>RocketReach offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> |
| Customer Support | 7 <p>You can contact a support agent via a live chat widget inside Hunter's web app. When tested, we find agents to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Hunter provides a detailed help centre which was able to answer almost all basic question we had in testing.</p> | 3 <p>You can contact RocketReach's customer support via a live chat widget inside their web app. At first, you'll be greeted by an AI bot which, when tested, we found to be relatively unhelpful and eager to hand you off to irrelevant help centre articles. However, it is fairly easy (<2 mins) to reach a real support agent if within their operating hours. Though once we were in touch, we found agents to lack knowledge about complex questions and often leaning on providing irrelevant help centre links for answers.</p> |
| Integratability | 4 <p><span style="color: rgb(0, 0, 0);">Hunter provides a number of integrations with popular CRMs (Salesforce, Hubspot), email clients (Gmail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Hunter's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft. </span></p> | 5 <p><span style="color: rgb(0, 0, 0);">RocketReach provides a number of native integrations with popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with RocketReach's database directly.</span></p> |
| Ease of Migration | 7 <p>Hunter offers self-serve export functionality within its web app.</p><p>Additionally, Hunter offers a well-documented API through which businesses are able to interact with their database directly.</p> | 5 <p><span style="color: rgb(0, 0, 0);">RocketReach offers self-serve export functionality for both contacts and companies. Additionally, RocketReach offers an API through which businesses are able to interact with their database directly.</span></p> |
