| Functionality | 9 <p>Intercom provides most of the essential support functionality needed by SMBs, covering a wide range of communication channels (excluding Twitter, Slack, and Discord) and offering industry-leading live chat capabilities. It also includes advanced AI, automation, and reporting features. However, some features that larger teams may find valuable, such as approval workflows, community forum management, and advanced telephony capabilities (e.g., group routing and overflow handling), are not currently supported.</p> | 6 <p>While free, Tawk.to offers basic support features: live chat, chatbot, email, Help Center creation, and minimal automation. The AI chatbot is also free. However, it doesn’t support important channels like phone and social media, and lacks advanced automation and reporting, including ticket routing.</p> |
| Ease of Use | 7 <p>Due to its rich functionality and customisability, Intercom has a moderate learning curve but is generally user-friendly. An average SMB employee can become proficient with the platform after 1-2 days and some guidance.</p><p>The interface is intuitive, making daily use straightforward for most team members. </p> | 4 <p>We find Tawk.to's interface cluttered and confusing. Live chat visitors appear as long random numbers, and you can’t create custom views to prioritize relevant tickets. There’s no option for multiple inboxes to handle different support requests. They also use unfamiliar terms like “Whisper” for internal notes.</p> |
| Look and feel | 7 <p>We find Intercom's interface modern, sleek, with just the right touch of colour. However, page load times can be a bit slow, sometimes taking 2-3 seconds.</p> | 4 <p>Tawk.to's interface looks a bit dated, and pages can take a few seconds to load. The platform sometimes gets disconnected from the server easily, which can get quite annoying.</p> |
| Customisability | 9 <p>Intercom is one of the most customisable Customer Support we've come across. User-facing elements (e.g. live chat, help centre) allow for deep customisation in appearance and layout.</p><p>Intercom also allows you to create custom data objects and track custom events about your customers to create highly personalised proactive messages and workflows.</p> | 5 <p>Tawk.to offers basic customisability options. Users can create custom fields for customers and have good customization options over live chat (widget layout, message options, availability).</p><p>However, it lacks more advanced customization features like custom views (saved filters), custom objects, or custom reports. </p> |
| Ease of Setup | 7 <p>Intercom offers a simple, self-service free trial for their platform. Initial setup is relatively simple, taking less than 10 minutes to complete. Connecting your initial channels is fairly simple too with simple scripts for live widget integrations and easy email connection options. However, when it comes to deeper customization, there are a number of rabbit holes within which you could spend days e.g. setting up FinAI or customizing help centre appearances. </p> | 6 <p>Tawk.to offers a simple self-serve free trial for their platform. We found the initial setup to be relatively simple, taking around 10 minutes. Setting up your first channels may take some time though - with no easy one-click email connect option, you’ll have to setup email forwarding manually. However, setting up live chat is a fairly straight forward process (pasting a script into your website).</p> |
| Customer Support | 8 <p>Intercom provides in-app live chat with Fin AI and their support team. We’ve found that while Fin AI delivers helpful responses, and it's possible to connect with a human agent - although this can take up to 6 business hours which can be painfully long in our experience.</p> | 8 <p>The in-app live chat with the support team connects you almost instantly. The agents are patient and helpful, providing a positive support experience.</p> |
| Integratability | 10 <p>Intercom boasts a robust integrations ecosystem that includes popular CRMs like HubSpot and Pipedrive, project management tools such as JIRA, and email marketing platforms like Mailchimp. They also offer an API for custom integrations and are continually expanding their integration offerings, with the flexibility to develop new ones upon request.</p> | 4 <p>Tawk.to only has a handful of pre-built integrations with the most common tools like Google Analytics, Google Sheets, Slack, MailChimp and some web-builders. However, it does offer an API for custom integrations.</p> |
| Ease of Migration | 8 <p>Users can export key data independently through self-serve options, while most other data can be accessed via API or provided upon request. Additionally, Intercom enables seamless data exports to relevant third-party vendors through pre-built integrations.</p> | 8 <p>Tawk.to allows users to export key data (e.g. ticket and agent volume) via self-serve. Export of most other data are also available via API.</p> |
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