| Functionality | 4 <p>June excels at what it does- which is taking event-driven and unique user data seamlessly into useable reports and insights. Limitations in other areas including replays, heatmaps, and more, are your trade-off. This limits its scope and established a focus area of how your B2B users are using the platform and how to retain these clients by identifying signs of churn.</p><p>One core feature to June is Feature Usage. This is oriented around tracking feature adoption and conversely, pain points and areas that users may be stuck on.</p> | 7 <p>For a web analytics tool, we were pleasantly surprised by the depth of functionality that Matomo offers. Features such as heatmaps, session replays and scroll depth tracking are all unique when looking at Matomo's competitors. We also appreciate that the tool is open source and can be self-hosted should you wish.</p> |
| Ease of Use | 7 <p>June's strong suit is creating immediately usable events and reports from connected data sources. This is meant to be a solution for commercial oriented teams to have quality reporting at their fingertips minus the configuration process</p><p>We liked the immediately available reports in areas of key metrics relevant to firms looking to tackle user churn and customer retention across their B2B accounts.</p><p>In testing, we found it easy to use filters, create dashboards, edit events, and more in spite of the more deep and granular controls also available.</p> | 3 <p>Given the sheer breadth of functionality and dated design, we found Matomo frustrating and confusing to use. Most of its interfaces are non-standard when compared with modern web analytics products and its more powerful features take a lot of effort to fully configure. It would take an average SMB employee several hours to master the platforms use.</p> |
| Look and feel | 7 <p>June's interface is modern and enticing. We find it to be generally in line with the interfaces of other good modern sites. This was also a site that was easy to navigate in spite of its relatively more advanced granular control and customisation options.</p> | 2 <p>Matomo's design is very dated. Most interfaces are extremely overwhelming, confusing or clunky. Given the sheer breadth of functionality on offer this isn't exactly surprising. Additionally, we found many pages to be sluggish to load (taking >3 seconds).</p> |
| Customisability | 8 <p>June has great customisation options available behind each of their key features.</p><p>In testing, we found a wealth of options for customising each dashboard tile including size, display type (graph, chart, etc), intervals, alert setup, object source, and even colour. This customisation was implemented all while maintaining a comparatively smooth setup process and clean user interface.</p><p>We also liked the ability to create powerful and straightforward custom filters, events, and audiences.</p> | 7 <p>Matomo offers a lot of scope for customization. From custom reports to A/B tests there are a number of fine tweaks, visualization changes or experiment details which can be fine tuned to get the most out of your analytics experience. Additionally the product is open-source meaning you can self-host it if you wish to.</p> |
| Ease of Setup | 4 <p>Possessing most of the typical onboarding workflows typical to product analytics suites, June does run a slightly more technical setup process. This might mean non-technical team members may struggle to integrate June themselves. Judging by their target clients and documentation, June assumes the usage and availability of developers for implementation.</p><p>In testing, we liked the demo data that could be viewed by a single toggle switch. This allows us to visualise and interact with a finished dashboard and data. Serving as a reference point, this demo data allowed us to learn how to configure the dash and data from a sandbox-style learning environment.</p> | 5 <p>Matomo offers a self-serve free trial like most of the tools in this sector. In terms of setup, most websites will only need to install a simple code snippet to access full functionality. That being said, if you want to take advantage of the more powerful features such as heatmaps, there is a fair amount of additional customization and setup required in the dashboard itself which can take several days.</p> |
| Customer Support | 6 <p>Reaching customer support wasn't the easiest process, with a less visible help button in the bottom right corner the only way to quickly reach help resources. From this button, we found that we were immediately taken to an external help page that whilst it had decent resources, still was external and needing several clicks.</p><p>Chatting with support starts with querying an AI bot, which admittedly did give a good answer with suspected LLM/RAG integration. The option to speak with a human came up next and we got a banner that June typically replies within a day.</p> | 3 <p>Like with most analytics tools, developer documentation and knowledge bases are the primary avenue for support. Unfortunately we found Matomos to be poorly laid out and hard to navigate. Beyond that, they offer a ticket system for help queries which take a few days to get responses from.</p> |
| Integratability | 5 <p>June has integrations with several third party analytics suites and CRMs that put it at the middle of the pack when it comes to integrations. As a product with a relatively more nuanced and niche use-case, its data sources were limited to its web SDK, Segment, Freshpaint, and Rudderstack as well as importers from Amplitude and Mixpanel.</p><p>We did see the typical CRM integrations of HubSpot, Attio, and Salesforce amongst others like Stripe, Slack, and their own API.</p> | 7 <p>Matomo offers an extensive API that goes beyond just gathering stats - it also allows you to access live data and make changes to goal/website configuration. Additionally, we were pleased to see easy set up with Google tag manager and BigQuery.</p> |
| Ease of Migration | 5 <p>June has several export options generally in line with the average of the segment. Expected export types like CSVs, an API, and shareable dashboards via link were present, and we liked the ability to send graphs as a time-bound alert.</p><p>However, with its limited integrations, exporting June data can be a more manual process if not directly supported.</p> | 8 <p>Matomo offers self-serve export of key data directly from its web app. Additionally, it also offers a strong API through which you can pull data programatically.</p> |
