Functionality | 2 <p>Kaspr is best viewed as a LinkedIn centric lead generation tool. Unlike most of its competitors, it lacks a traditional database search interface for both individual contact or companies. Instead, the only way to prospect is via their Chrome extension which acts over LinkedIn, or by enriching a CSV of LinkedIn URLs. As such, many common features and filters are omitted entirely. Additionally, Kaspr does not provide any native outbound sequencing functionality, meaning that you'll need to pay separately for a dedicated outbound platform too.</p> | 3 <p>At the core of it LeadFuze is simply a contacts database with standard filtering options based on location, company size and role. They have an AI powered sales assistant which allows you to add a certain amount of leads to your list on a daily basis but apart from this there's not much more which is exceptional about the tool overall.</p><p>You can't even natively send email sequences, you'd need to integrate with a third party and there aren't many buyer signal metrics.</p> |
Ease of Use | 4 <p>Despite, Kaspr's limited feature set, its unusual interface means that it takes slightly longer to get acquainted with on first use. On average, it would take an SMB employee a few hours to become comfortable with its core features. Whilst the Chrome extension itself is intuitive once installed, being forced to install it as step one of the onboarding process felt overwhelming and confusing.</p> | 6 <p>Since it's quite a simple tool, the interface is intuitive and all the features/filtering options are visible and easy to find. The onboarding is not overwhelming and would take a user around 30 minutes to get familiar with the setup.</p> |
Look and feel | 4 <p>Kaspr's interface and design aesthetic is par amongst competitors. Whilst some pages are intuitive and well laid out (such as the leads list interface), others are overwhelming, cramped and confusing (such as the onboarding page). The design aesthetic feels a bit dated with excessive use of bright colours which feels distracting with extended use. However, when tested, we find page load times are fast and snappy.</p> | 4 <p>Has a minimalistic design and is pretty neatly laid out. <span style="color: rgb(0, 0, 0);">However, the setup itself is a bit too simplistic as compared to other tools and could do with a more enriching user experience. </span></p> |
Customisability | 4 <p>Kaspr lacks many routes of customisability that are common amongst its competitors, such as the ability to create custom fields for leads or manage/assign territories to specific sales agents. However, you are able to create custom workflow automations and create targeted lists off the back of these automations.</p> | 2 <p>It allows filtering through advanced search criteria allowing you to input keywords but apart from that you can't customise anything else like adding custom fields to contacts or sharing lists.</p> |
Ease of Setup | 7 <p>Kaspr offers a self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). However, we did find the setup process to have a moderate amount of friction as you are forced to immediately download their chrome extension in order to use the product.</p> | 5 <p>LeadFuze offers a self-serve free trial for their platform. When tested, we found the initial setup to be more complex than needed (taking >10 mins). However, the lack of any native email sequencing functionality means it doesn't take long to get the most out of the platform despite the initial friction.</p> |
Customer Support | 7 <p>You can contact Kaspr's support agents via a live chat widget inside their web app. When tested, we find it extremely easy and quick to contact a real agent, often taking less than 2 minutes. Once contacted, support agents were responsive and helpful. Additionally, Kaspr offers a details help centre which is able to answer most basic questions.</p> | 6 <p>There is an option which allows you to chat to the customer support team which may reply between 1-3 hours and has a pretty extensive knowledge base which you can search through and a sparsely populated user guide.</p> |
Integratability | 4 <p>Kaspr provides a number of basic integrations with popular CRMs (Salesforce, Hubspot) and automation platforms (Zapier). However, it does not provide native integrations with common engagement platforms such as Outreach or Salesloft.</p><p>That being said, Kaspr does provide an API which you can use to directly enrich leads using their database.</p> | 6 <p>Integrates with a bunch of useful tools like Zapier, salesforce, HubSpot and mailshake but mostly relies on these integrations for providing additional functionality which is sometimes already included in a lead generation tool, like email sequencing and adding contacts from linkedin.</p> |
Ease of Migration | 5 <p>Kaspr offers self-serve export functionality within its web app.</p><p>Additionally, Kaspr offers a an API through which businesses are able to interact with their database directly. However, the documentation for the API was sparse and lacked detail.</p> | 5 <p>You can export lead data in multiple formats and integrates with popular CRM tools which enable direct data transfer without manual exports. However there's a size limitation on lists which can be exported based on the plan that you're on and has a credit based system where each lead export consumes credits and the system may hit the maximum volume of data exports for users on low-tier plans quite quickly.</p> |