| Functionality | 8 <p>Kit is a fantastic tool in terms of functionality, but do note that it's geared towards creators, and as such, may lack specific templates or automations geared towards e-commerce for instance. All email marketing automation tools that a creator might need are included, such as email builder and automations.</p> | 4 <p>Loops focuses on delivering email marketing essentials for startups. This includes excellent functionality for creating email series, developer-friendly APIs for sending transactional emails, and simple functionality for managing mailing lists. However, this means that compared to other marketing tools, Loops lacks a lot of functionality, e.g. running A/B tests, creating custom forms/ surveys, analytics.</p> |
| Ease of Use | 9 <p>Super easy to pick up - all functionalities (grow, send, automate, earn) are tucked away under a tidy sidebar. Any beginners to marketing automation will have no trouble picking up Kit.</p> | 8 <p>A limited set of features, combined with ample, step-by-step guidance in the platform means Loops is intuitive and easy to use. For example, compared to most other tools, it is refreshingly simple to build a email series to new users.</p><p>However, as it's been designed for startups, do note that Loops is still more technical in nature, offering features like components for designing emails and requiring knowledge of coding for transactional emails/ certain customizations (e.g. dynamic images), which may be a bit daunting for non-technical users.</p> |
| Look and feel | 10 <p>Out of all the apps we tested, Kit has a truly standout interface. Its pages also load blazingly fast, making for a delightful user experience.</p><p><br></p><p>We also love the easy email templates created, which are geared towards blog-post or thought leadership-type emails.</p> | 8 <p>Loops is a simple, modern, uncluttered interface that is a joy to use. Key functionality and info are extremely easy to locate, and page loads are also lightning fast.</p> |
| Customisability | 7 <p>Compared to some other more robust, all-in-one marketing platforms, Kit offers fewer customisation options (e.g., fewer email templates, a slightly less detailed email builder, etc). However, the app is very much fit for purpose, and has taken out customisations that aren't used as often by creators (e.g., automations based on site interactions),</p> | 2 <p>Loops only offers basic customisability. For example, you can only create segments based on their properties/ engagement with your campaigns - but not based on how they interact with your website/ app, nor bring in custom events.</p><p>For client-facing assets, compared to traditional drag-and-drop email builders offered by most marketing automation platforms, Loops's Notion-like editor only allows you to make light stylistic & formatting changes to emails. You're also unable to customise signup forms to collect info besides data.</p> |
| Ease of Setup | 9 <p>Since Kit was created for time-strapped creators, setup was incredibly easy, and took us less than 10 minutes for the basic tasks (e.g., creating basic email workflows and new emails). Given that the interface is also simple and easily navigated, it took us less than 1 day to complete more advanced setup (e.g., creating new segments or more complex triggers and workflows).</p> | 8 <p>Because of its simple and intuitive interface, Loops is extremely easy to setup. Basic setup is blazingly fast (less than 10 minutes), and fully customizing should take less than 2 hours, with minimal help from customer support and self-serve help materials.</p> |
| Customer Support | 9 <p>Kit has a team of 'Product Specialist' around the globe to offer around-the-clock customer support. It also has guides and workshops to help you get on your way.</p> | 8 <p>Loops offer high-quality, sincere support. Within the app, you can directly email or book in 20-minute calls with Loops' Founders. Personalised live chat with Loops' developer team is also available during US business hours.</p> |
| Integratability | 9 <p>Like many of the other products we tested, Kit has a fantastic selection of integrations, ranging from website platforms, e-commerce, membership and quizzes, to creator-specific integrations like giveaways and affiliate management.</p> | 6 <p>For now, Loops only offers a slim set of core integrations required by startups e.g. Stripe, Webflow, Segment, HubSpot, Zapier. It's still missing common integrations seen in the category, e.g. with ecommerce platforms like Shopify. However, it does have a high-quality API for any custom integrations, especially with your own application.</p> |
| Ease of Migration | 8 <p>Aside from the full contact list, Kit also allows you to export a certain segment of specific lists. Anywhere you're able to run bulk actions from, you can also export your subscribers from it!</p> | 6 <p>You can export your list of audience (contacts) into CSV format via self-serve. However, since Loops doesn't have a dedicated reporting module, it doesn't seem possible export campaign performance data out of Loops. Other info can be exported via Loops' API.</p> |
